Principles for naming trademarks
The trademark applied for registration should comply with the provisions of the law. For example, you must not use a trademark that is prohibited from use or registration by law, or infringe on the prior rights of others, etc. This is the most basic requirement for trademark registration. In addition, the following main principles should be followed when naming a trademark:
1. Healthy content: Trademarks with unhealthy content cannot be registered because they violate the relevant provisions of the law, and because unhealthy trademarks are difficult to be accepted by consumers, it is also difficult for their trademarks to open up the market. Therefore, healthy and positive connotations are the most basic requirements for trademark registration.
2． Strong distinctiveness: A trademark with strong distinctiveness is a distinctive mark created by the trademark registrant that is unique and can leave a deep impression on people. The so-called originality does not mean plagiarism, plagiarism, or imitation, but a unique intellectual achievement created by the trademark registrant who has devoted a lot of enthusiasm and labor based on factors such as the enterprise, product, and market. Therefore, such trademarks often have strong distinctiveness and are more easily accepted by the market, such as Qingchunbao, Rejoice, and 999.
3. Deep meaning: There is a special meaning in the trademark, which can indicate the development of the enterprise, good wishes, or the characteristics of the product, such as Wahaha, Panpan, and Schindler.
4. Catchy: If it is catchy, you should not be embarrassed or obscure, but you should try your best to make the words of the trademark easy to pronounce, loud and easy to pronounce. This requires that the text be written in a Zhang accent, and the level and tones are coordinated, and the words must be read in a rhythmic manner, such as Sunshine, Chunlan, and Ariston.
5． Comply with customs: You must not choose a trademark that everyone hates, rejects, or thinks is unlucky or unlucky. Instead, choose a brand that conforms to the consumer psychology of the audience and the meaning of traditional customs, such as Xizhilang, Hongmei, Ruyi, etc.
6． Strong applicability: The applicability is not only reflected in the ease of publicity of the trademark and the close connection with the connotation of the goods, but also should try to ensure that each part of the trademark's text and graphics can be used independently on different occasions and in different ways, so as to maximize the use of the trademark. Alienation use function.
7. Aesthetic: The applicability and artistic performance of the trademark are perfectly unified, making it smart, solemn, elegant, and dignified. It is both pleasing to the eye and full of contemporary flavor. This type of trademark is more likely to be loved and sought after by consumers.
8. Easy to recognize and remember: The trademark text should use commonly used simplified Chinese characters as much as possible, and should not only use Chinese pinyin or foreign languages ??(except for export products). The trademark graphics should also use concrete or easy-to-remember patterns to prevent the trademark from being recognized by the public. Unable to gain a foothold in the market.
How to choose a trademark name
1. Choose the company's trade name or name abbreviation: the trade name is the trade name in the company name, and the abbreviation is the representative keyword in the company name. For example, Great Wall Co., Ltd. can be "Great Wall", and "China Petrochemical Co., Ltd." can be abbreviated to "Sinopec" .
2． Choosing the names of animals and plants: When choosing the names of animals and plants, it should be noted that they are closely related to the characteristics of the goods used and cannot be inconsistent with them. If the trademark "Pufferfish" is used for human medicines, it will make people doubt the safety of the medicines, while "Qingsong" (relaxing) is better.
3. Name familiar items: Familiar items must be items familiar to relevant (not all) consumers. For example, "Shield" as a cement trademark can be familiar to consumers in the construction industry, but "Laser" as a MSG trademark is difficult to be recognized by families. Housewives know.
4. Name of the scene: The scene should be well-known to the general audience, preferably with obvious local characteristics. For example, "Terracotta Warriors and Horses" is a trademark for local tourist supplies, "Huangshan" is a trademark for real estate goods, and "Yangtze River" is a trademark for marine machinery products.
5． Choose a name with auspicious words: Do not choose auspicious words as a trademark that are too plain and not very distinctive, such as "double happiness", "auspicious luck", etc. You can use the "Shunfeng" trademark on transportation vehicles and the "Meiyi" trademark on health care products.
6． Choose the name of a complimentary word: a complimentary word is rich in the meaning of praise and praise. Proper use can increase the charm of the trademark. For example, "Meipiao" is used for hair dye, and "Feitian" is used for kites. However, complimentary words should not be abused. For example, it is inappropriate to use "Feitian" (which has the meaning of "ascension") for health care products for the elderly and "steel" for bread.
7. Pick the name of a person or place: You can use the name of an ancient celebrity or your own name, or you can use a combination of the main characters in the names of several people.
The place name should be the name of an administrative division above the county level. If it must be used, it should have a reasonable (not far-fetched) secondary meaning. For example, "Jinshan" can be accompanied by relevant graphics to give it a secondary meaning.
8． Take the name of Shengzao: Shengzao is a word or word combination created by yourself. The name of the brand name can have a meaning or not have any specific meaning, such as Star, Abangchi, etc., as long as it can be called loudly and smoothly.