1. The name of the store must be consistent with the products operated. The method of naming the store can usually reflect the business characteristics of the operator or the excellent quality of the main store, making it easy for consumers to identify the business scope of the store and generate desire to buy. For example, Tong Ren Tang and De Ren Tang are well-known as time-honored traditional Chinese medicine stores, and the hall as a traditional Chinese medicine store has become a conventional identification mark. Therefore, people only need to look at the Tong Ren Tang sign or other signboards to know that they sell Chinese medicine. Another example is the name of the Gongdelin store, which reflects that the operator is good at cooking vegetarian dishes.
2. The name of the store must be novel, unconventional, and be able to quickly capture consumers’ vision. The name of the store must be novel, able to arouse the interest of consumers, and attract them to patronize the store, such as Kou Xian, Big Three Dollars Store names such as Goubuli and Goubuli arouse consumers' interest and curiosity.
3. The name of the store should be concise. The store name should not be too complicated, which is easy to read and remember, otherwise it will cause negative effects. For example, some stores like to use complicated and difficult characters as their store names, so that customers not only cannot recognize them, but also cannot pronounce them. To avoid this situation, stores with such difficult-to-understand names are generally not allowed to enter. Store names such as Wankelai, Banfenli and Hetaida are clear, concise and easy to spread.
4. The name of the store should give people a sense of beauty and artistic accomplishment. It has cultural heritage and makes consumers feel at ease and comfortable. Such as Louwailou, Taotaoju and so on.
5. When choosing a store name, consider the influence of the surrounding environment on store naming skills
Rules that store names should comply with
1. Highlight individuality
If you want to prevent your store from falling into the "anonymous" stereotype, you must work hard on being novel and impressive, including the design and production of store name signs.
2. In line with its own business characteristics
The store name can reflect the business characteristics, such as "Da Guangming Optical Shop"
3. Simple and clear
< p>The store name should not be too complicated. For example, some stores like to use complicated characters to name their children, so that customers not only cannot recognize them, but also have no idea what they are doing. How to name a clothing store? What should be paid attention to when naming a clothing store4. The mathematical information is correct
The mathematical information of the store name exists objectively and has a certain induction power. The general mathematical information of the name should not be too fierce.
5. Comply with NIS rules
The name has a correct connotation, a clear and beautiful visual image, and a pleasant and loud sound.