Word specifications in advertising law:
(1) General categories of titles:
1. Avoid subjective words, such as "surprise", " "Shocking", "surprisingly", "actually", "dare", etc. The title must not use words that insult individuals, nations and countries.
2. It is prohibited to use the words "best", "best", "gold medal", "famous brand", "excellent", "senior", "best", "most profitable" and "super profitable" , "first", "only", "latest", "highest", "first", "superstar", "famous", "first brand" and other absolute and exaggerated terms.
3. Advertising slogans with content showing off wealth such as "luxury", "supreme" and "top enjoyment" are prohibited from appearing in various advertisements.
(2) Industry general category
1. Education category: (1) Admissions advertisements for private schools and training institutions. “Best” or “senior teachers” must not appear in advertisements. , "famous brand" and other words. (2) In cultural guidance enrollment advertisements or brochures, terms such as "best", "best", "gold medal", "famous brand", "excellent teachers" and "senior teachers" are not allowed to appear in the advertisements.
2. Real estate category:
(1) The use of promotional words must be standardized: it is stipulated that there are some restricted areas in the use of words in real estate advertisements: No. 1, only, chief, and building king are not allowed. , top quality, champion, out-of-print and other absolute and exaggerated expressions of real estate projects and similar words; no comprehensive evaluation of real estate projects such as comparisons and rankings without confirmation by the government or government functional departments shall appear; financing and return sales shall not appear , after-sales charter and other disguised financing contents, there must be no promises of appreciation or investment returns, and no feudal superstition contents such as Feng Shui and divination.
(2) Do not abuse the lowest price to attract customers: it is stipulated that if the words "starting price", "lowest price" and other words are used to describe the real estate price, the font and size should be the same; the use of "fixed price", "clearing price" "" and other words to describe the price of real estate, if it is only the price of a specified house, it must be clearly stated, otherwise it will be deemed to refer to the price of all houses for sale.
(3) Cosmetics: It is stipulated that "quickly repair skin damaged by ultraviolet rays", "results within x days", "comprehensive upgrade", etc. are all listed as prohibited words.
(3) Banned words in social life
1. Do not use "best", "best", "most famous", etc. when reporting various facts, especially products and commodities. Words with strong evaluative color.
2. Medical reports must not contain words such as "best curative effect", "radical cure", "safe prevention", "safe and without side effects", etc. Drug reports must not contain "medicine can cure the disease" and "invalid refund" Words such as "insurance company insurance", "latest technology", "highest technology", "most advanced manufacturing method", "king of drugs" and "national new drug".
3. For people in the literary and artistic circles, do not use words such as "actor", "movie queen", "superstar", "king", etc. Generally, "persons in the literary and artistic circles" or "famous actors" and "famous artists" can be used. .
4. Do not use adjectives such as "in person" when reporting on various activities of leading comrades at all levels.
5. Slang, swear words, slang, etc. should not be used in Xinhua News Agency releases. If such words cannot be used in quotations, they should be marked in brackets. , indicating its connotation. In recent years, "SB", "TMD" and "NB", which are newly coined after abbreviating swear words in Internet slang, are also not allowed to be used in reports.