Teacher Yufan’s name is a liar. According to inquiries about relevant public information, netizens reported that teacher Yufan’s naming service charges relatively high fees, costing more than several thousand yuan, and the charging standards are not very transparent, which makes people feel uneasy. There are some behaviors that induce consumption in the naming service. For example, it is promoted that naming can change one's luck, and that changing one's luck can bring good luck, etc. These propagandas have caused some consumers to misunderstand or create unnecessary expectations and pressure.