Self-mockery is also a cognitive way.

Luo Yonghao is the founder of Hammer Technology. Inspired by Mr. Jiang, editor-in-chief of Esquire, I decided to write an inspirational book about growth and struggle. I should be sincere and don't treat readers as idiots. The name of this book is Mein Kampf.

Mein Kampf is a successful inspirational book written by Lao Luo, telling his life experiences, which is characterized by rebellion, humor, self-mockery and strangeness. I like what he wrote at the beginning: I hope those China people who like to teach young people the truth of "shooting birds in the head with guns" and feel mature for it will one day understand the fact that some birds come into this world to do what they should do, not for a specific purpose. After reading this book, I seem to suddenly understand a truth, that is, why many people like Lao Luo now, recognize his Quotations from Lao Luo and are willing to pay for his Feelings from Lao Luo. The reason is that Lao Luo has the spirit of self-mockery and can properly grasp the bottom line of self-mockery.

In the first chapter, My World (A Record of University Lecture Tour in Spring of 2009), we can see the temperament that a self-mocker should have. Regarding the definition of "successful person", Lao Luo laughed at himself like this: I think whether you are rich, poor or poor, as long as you live happily and stick to yourself, you are a successful person. In this sense, people say that I am a successful person, but I don't deny it, even though I am poor. At this time, Lao Luo finished this sentence and thundered under the stage, cheering for such people who have status but do not highlight themselves and raise themselves.

What is self-mockery? Laughing at yourself means laughing at yourself and satirizing yourself. This is a strategy for dealing with people. Through this strategy, you can achieve the effect of tact and tact. Although it is as simple as two words, it contains complex and changeable things. Those who can laugh at themselves must be the wise among the wise and the master among the masters, because this requires you to scold yourself. In addition, there is a sentence in Lu Xun's "Self-mockery", which explains the realm that a self-mocker with strategy and talent should have.

Lao Luo laughed at his company in a speech. He said: As a terrapin, I try to make the company's name "foreign". So at that time, there was a particularly awesome and foreign name called "Lao Luo and his friends education technology co., ltd." As a result, I went to a restaurant to eat, signed the company name on the invoice, and was "sloped" by a very rustic waiter. When we laugh in our hearts, let's put ourselves in each other's shoes. Lao Luo wants to laugh and express a few meanings through his own experience. First, he reminded us that Lao Luo has an education and training institution called "Lao Luo and his friends Education Technology Co., Ltd."; Second, Lao Luo admitted a mistake, that is, when the company was named, it did not consider the problem of acclimatization. Although we are familiar with the Fortune 500 companies, such as McKinsey, its full name is McKinsey and his friends. Although the name "Lao Luo and his friends" sounds cool, like a Fortune 500 company, we never expected that it would be so acclimatized in China. No matter what we think, we will eventually return to the single point of "Lao Luo and his friends Education Technology Co., Ltd.", which is a propaganda strategy. Although it is more indirect than direct publicity, the effect is more direct.

This reminds me of a movie "Chinese Partner", which is also an inspirational theme. Big boss Cheng Dongqing once said this, "I don't pretend to be a grandson, I am really a grandson!" " It sounds funny, but he is telling the truth, at least from his personal point of view, it is realistic. Lao Luo once said: In China, we all know that honesty is a luxury quality. Self-mockery means that we take the initiative to admit our shortcomings and shortcomings and face people or things with an honest and calm attitude. This is the way that most of us lack to know the world.