1. The naming method of the era: refers to the use of words with the characteristics of the era as the brand name of the wine, which is in line with the advantages of the wine becoming more fragrant as it ages; 2. The naming method of the region: refers to the place where the wine product originated As a brand name, the name can start with the help of the power of the region; 3. Image naming method: refers to using people and things related to wine as a brand name to create a sense of picture and deepen the impression.
The trademark of wine should be in line with China’s wine culture, because it is broad and profound and has a lot of knowledge. To give a brand name to aged wine, we can get inspiration from existing well-known trademarks in China. This article extracts several high-quality naming methods from well-known liquor trademarks to provide reference and inspiration.
1. Age naming method
For aged wine, age is the most direct and objective naming method, which highlights the characteristics of aged wine that become more fragrant with age. For example, Gujing tribute wine, the word "age" is perfectly reflected in the tribute wine. "Gong" is the tribute that people paid to the emperor in ancient times, and the grade is unattainable. The word "tribute wine" is not only full of age but also reflects the sense of high-end. It is the first choice in the naming method of the age.
2. Regional naming method
The regional naming method is the naming method for many well-known wine trademarks in China. People not only remember the taste of a wine with their tongues, but also with their brains. its birthplace. For example, Kweichow Moutai: Guizhou is the name of a province, and few people will forget the name of a province in China. As the bond between local culture and wine culture deepens, drinkers can't help but add a place name when mentioning the name of wine. For example, the old people around the editor will say Hengshui Laobaigan, but Laobaigan is its real name; Sichuan The name of Wuliangye is simply Wuliangye.
3. Image naming method
The prominent role of image naming method is to make people associate and deepen the image. For aged wine, people not only care about how old it is, but also whether the person who makes the wine has the skills. So we can choose a name for a character who has a special affection for wine, such as Jiugui Liquor: Jiugui is a derogatory name for people who are addicted to alcohol, but when a drunkard is paired with wine making, it will make people have a strong feeling. I wonder what kind of wine a person who is addicted to alcohol can brew.
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