What role does the signboard play in the store? The significance of store signboard design
The signboard is used to indicate the name and logo of the store. It is also an effective form of advertising. It has the function of guiding customers , reflecting business characteristics and service traditions, arousing customer interest and deepening memory. "Door paintings" with high generalization and strong appeal play a vital role in expanding product sales and enhancing customers' intimacy with the store. A store sign is used to indicate the name and logo of the store and is also an effective form of advertising. It has the function of guiding customers, reflecting business characteristics and service traditions, arousing customers' interest and deepening their memory.
Store signage design can achieve a highly generalized and strongly attractive "door painting", which plays a vital role in expanding product sales and enhancing customers' intimacy with the store. Facade signs often consist of logos, symbols, fonts and decorative patterns. For customers who are looking for purchasing targets or visiting shopping malls, in bustling commercial centers, the first thing that attracts their attention is often the store signs of various sizes mnxgg. It plays the role of instructions and reminders in the facade, allowing people to understand and recognize the store through the signboard. A store or store has its own specific trademark mark, which is a kind of credibility in commodity exchange and a symbol for identifying the store. Many stores rely on specific logos, colors, special fonts, etc. to let customers recognize and understand their store and leave a deep impression on them. Under normal circumstances, in addition to logos, signboards also have text, which is readable and well communicated. If a signboard is separated from the logo and text, it will leave its fundamental content and lose the possibility of recognition and the meaning of visual communication. Therefore, the expressive nature of words makes signboards only indicative. To a certain extent, the design of the signboard represents the image of the store. When designing, attention should be paid to beautiful and eye-catching shapes, fine and meticulous workmanship, correct and easy-to-read fonts, and intuitive and clear information. With the development of production technology, the production of modern store signs is becoming increasingly diversified, artistic and stunning.
A store name is the signboard of a store. It has a good meaning and is easy to remember and spread. Please choose two of the store names and explain their meaning.
1. The entrance of the hotel: "copy" rice 2. The entrance of the car repair shop: "push" the tire 3. The entrance of the retail store: "other" sales 4. The entrance of the furniture store: "all" 5 , Decoration shop entrance: Decorate with "huang" 6. Lost property advertisement: Lost property "enlightenment" 7. Installation company entrance: "Press" to install 8. Car wash shop entrance: Car wash and wax 9. Hotel entrance: "合" rice 10. Fruit shop entrance: "Bo" radish 11. Restaurant menu: Chicken "Dan" 12. Hardware store sign: "扦" seat 13. Sporting goods store sign: "LAN" ball 14. Fast food restaurant entrance: "Dan" 15 , Farmer's market sign: "Tomato" eggplant 16. Parking lot sign: "Ding" car toll 17. Strict crackdown slogan: Strict "Li" crackdown 18. An airport banner: "Young" 19. A certain traffic slogan: Over the limit Overloading is "extremely" harmful. 20. A certain canteen's menu: Fish "Garden"
Several store names should have meanings
Good store names will bring good fortune! In social and economic activities at home and abroad at all times, we have seen a large number of industrial and commercial names, that is, store names, company names, product names, trademark names, etc. Most of these business names are come up with people racking their brains and carefully considering every word. Because whether the business name is appropriate or not is directly related to the business and image of the merchant. As a businessman, regardless of the size of the capital, they attach great importance to their name. Commercial names are a kind of commercial activity, so commercial names should follow commercial principles and be named according to their own business projects, products, consumer objects, etc. The main characteristics of commercial names are that they vary according to local conditions and vary from product to product. 1. Names to attract business In real life, store signs (store names) with high generalization and strong appeal are very important in terms of visual stimulation and psychological impact on customers. Whether the name of the store is good or bad is the key to whether it can arouse customers' curiosity and whether it can make the store brand famous. Some time-honored stores often use elegant, simple and elegant names, such as Lu Mingchun, Tongrentang, Tianhetang, Rongbaozhai, Quanjude and so on. These store names have become the golden signs of insurance business.
The following aspects should be considered when naming a store: 1. The store name must be consistent with the products operated. The method of naming a store can usually reflect the business characteristics of the operator or the excellent quality of the main store, making it easy for customers to identify the business scope of the store, and Create a desire to buy. For example, Tong Ren Tang and De Ren Tang are well-known as time-honored traditional Chinese medicine stores, and the hall as a traditional Chinese medicine store has become a conventional identification mark. Therefore, people will know that Tong Ren Tang sells traditional Chinese medicine just by looking at the Tong Ren Tang sign or any other sign. Another example is the name of the Gongdelin store, which reflects that the operator is good at cooking vegetarian dishes. 2. The store name must be novel, unconventional, and can quickly capture the customer's vision. The store name must be novel, arouse customers' interest, and attract them to patronize the store. Store names such as Kou Xian, Da San Yuan, and Goubuli are all Generate customer interest and curiosity. 3. The store name should be concise and easy to read and remember. The store name should not be too complicated, otherwise it will cause negative effects. For example, some stores like to use complicated and difficult characters as their store names, so that customers not only cannot recognize them, but also cannot pronounce them. To avoid this situation, stores with such difficult-to-understand names are generally not allowed to enter. Store names such as Wankelai, Banfenli and Hetaida are clear, concise and easy to spread. 4. The store name should give people a sense of beauty and artistic accomplishment, and have cultural heritage to make customers feel at ease and comfortable. For example, naming Louwailou, Taotaoju, etc. When naming a store, the main methods are as follows: (1) Naming methods related to the nature of the business products, such as Guangming Optical Shop, Yishen Tea Ying, Kangle Pharmacy, etc. (2) ) Naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Food, Fen'e Clothing, Xiangfei Beauty, etc. (3) Names related to the spirit of business service, such as Day and Night Store, Baibang Service, Chengxin Department Store, Maoyuan Daily Miscellaneous, etc. 2. The name that shapes the image. Shaping the image is very important for every company. It can be said to be related to their life and death. The first step in building an image is to come up with a good company name. In modern society, market competition is fierce and business wars occur one after another. In order to ensure your market share, expand the market, stabilize and attract many customers, you must have a strong product brand and a resounding company name. The coolest store I've ever seen: a "second wife". . . . . powerful! 1
What does a signboard mean?
A signboard refers to a sign hung in front of a store. It is mainly used to indicate the name and mark of the store. It can be called a store logo. There are vertical signs, horizontal signs, or horizontal inscriptions on the archway in front of the door, or hanging huge plaques under the eaves, or inlaying the characters horizontally on the building; the coordinates are the signboards set on the counter in front of the shop, in the Ming Dynasty In the past, floor-standing signboards were more common; wall signs were written on the store wall with the business scope and category of the store. Nowadays, signboards are also used as a metaphor for deceiving people.
Heading: Signboard
Pinyin: zhāopái
Explanation:
1.[shopsign]: hung as a sign in front of a store brand
2. [facade]: a metaphor for deceiving others
Detailed explanation
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Detailed explanation
p>1. Stores, doctors, artists, etc. hang signs in front of their doors indicating their names and business contents.
The poem "Liu" by Zhang Renguo of the Song Dynasty: "Hang up the signboard, give a cheer, and the old store will open a new one." Chapter 51 of "Water Margin": "Today's Xiuying's signboard clearly says this story , is a romantic and elegant style, called "Yuzhang City Shuang Jian Chao Su Qing" "Ming Chenghua Rap and Rap Poetry Collection·Zhang Wengui Biography": "I walked to Zhugan Lane and saw a sign with white powder. The big words on the wall are: "There is a room to rest for those who come and go." Chapter 3 of "The Scholars": "In the future, if you hang a sign, you can be called a Confucian doctor." Ai Wu's "A Lesson in the Philosophy of Life" 2: "There is a sign at the door of this place. With the signboard of the employment agency, I walked in without hesitation."
2. A metaphor for deceiving people.
Li Yu of the Qing Dynasty "Yizhongyuan·Treachery": "I borrowed him as a sign to get acquainted with scholar-bureaucrats." Wen Yiduo's "Historical Laws of the May Fourth Movement": "Fashionable Signs and Modern Times Modern technology cannot conceal these facts. "Chapter 30 of Chen Canyun's "Wind and Smoke in the Valley": "This prodigal didn't go out to study, he just wanted to make a name for himself and come back to bully people."
< p> 3. The explanation of "signboard" in Zhu Yongyi's article "Looking at Clouds to Know the Weather": ontology: clouds; metaphor: signboard. Similarities: Both have indicative functions.However, the signboard is more obvious and close to life, making it easy to understand. Therefore, using a signboard as a metaphor is vivid and vivid. The word "signboard" uses a metaphorical rhetorical device here.
Its original meaning refers to a sign hanging in front of a store that states the name of the store or the goods for sale. It is used as a sign of the store and is used here vividly. It vividly illustrates the close relationship between clouds and weather. The meaning of this sentence is that the appearance of clouds is closely related to changes in weather. By observing different forms of clouds in the sky, you can know what kind of weather there will be.
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What is the significance of using traditional Chinese characters on store signboards?
Using traditional Chinese characters on store signboards gives a nostalgic feeling. During the Republic of China, traditional Chinese characters were used in the country. Using traditional Chinese characters on store signboards also makes it easier for Taiwanese compatriots to recognize them.
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I often see the sign of XX flagship store. What does flagship store mean? Well, what is the meaning or origin of the name?
To talk about a flagship store, we must first understand the meaning of "flagship". Flagship is a warship where the naval fleet commanders and formation commanders of some countries are stationed. Because there is a commander's flag on the ship, it is called "flagship".
As the name suggests, a flagship store is the highest-level brand image display store set up by an enterprise in a certain place during the marketing process. Generally speaking, it is a model store with an excellent location, strong customer flow, and excellent sales. It is a specialty store or professional store that represents a certain brand or a certain category of goods. For example, the Armani flagship store is a brand specialty store, while the Maochang Optical Company flagship store is a brand specialty store.
Flagship stores are a product of the market economy era with intensified competition. They are of great benefit to promoting chain operations and establishing brand image. They are also an effective means for enterprises to expand market share.
So as a flagship store manager, how should you run and manage the flagship store?
First and most important is the quality and image of employees, which is closely related to the image of the flagship store and even the brand.
Taking the Maochang flagship store as an example, the requirements for employees are not just to be young and beautiful. The company values ??their overall quality more. Because the sales of glasses are different from general commodity sales, it also includes many aspects such as optometry and vision examination. Maochang's salespersons and optometrists have received special training and have been engaged in the profession for many years. They are proficient in all aspects of eyewear processing such as grinding, cutting, and repairing, and have rich practical experience. Moreover, salespersons and optometrists in the age group of 30 to 45 have certain life and marketing experience, and can better grasp the psychology of customers, so that they can make more accurate suggestions to potential customers during shopping guides. Turn them into actual customers.
The impact of employee service levels on corporate image and customer satisfaction cannot be underestimated. A survey shows that 42% of consumers said that the salesperson's attitude has a great influence on their choice of products. Therefore, to build a successful flagship store, the salesperson’s smile, initiative, sincerity, enthusiasm, gratitude, and even acceptance of challenges are all indispensable factors. They must realize that they are employees of the flagship store, and must understand the mission and the importance of their personal image. They must let employees understand that the reason why they have a considerable income higher than others is because of the advantages of the carrier of the flagship store.
The shopping environment of a flagship store must also be distinctive and match its status. In order to create a fashionable and personalized brand image, the flagship store should create a shopping environment full of humanistic feelings, and strongly attract people's attention in terms of decoration, scale, style, etc., so that customers can unconsciously feel that they are Here, you can appreciate and enjoy the beauty, feel the brand culture unconsciously, and then experience a new concept of life.
A flagship store is not only a concept, a brand, a philosophy, and a set of lifestyles, it should also be an image flagship store to better display the corporate brand image; it should also be A sales flagship store must have good sales performance; it should be a management flagship store that can manage the store efficiently (including the management of employees). In short, flagship stores are the inevitable product of enterprises complying with business development needs and participating in market competition. They are a powerful means of brand competition. They are of great significance to the enterprise itself and can also serve as an excellent demonstration for industry development.
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The benefits of Taobao store recruitment
Taobao store Recruitment is the first impression of a Taobao store. A good store promotion can not only attract users' attention and bring orders, but also play a role in brand promotion.
The so-called store sign is the sign of the store, and for Taobao store sign, it is the long strip area at the top of the Taobao store. The standard size is 950x150px.
Taobao store offers that are not available in ordinary stores must be available in the support version or above. Store signs can be edited online, or you can upload them yourself.
There are shops, workshops, restaurants, teahouses with various signs on the street... What does the ellipsis mean?
The ellipsis means that there are car logo signs and outdoor blister signs behind it. , the illuminated sign at the door... (A thousand words are omitted here) Many shops have too many signboards to introduce, so they are replaced by ellipses.
What does the new image store sign with a new urban feel mean? Is there any moral?
I saw this, it was a gift box-like light box, very novel, fast fashion style!
Do advertising signs have an impact on store business?
Yes, other hardware is the same, and the signboard can also show the difference in quality, because some people treat guests just to save face, and would rather order more food and not eat it than order less food. Eat all the dishes. This is the human psychology. People with higher grades will go to higher-grade ones, and those with lower grades will go to lower-grade ones. There is also the price. People will think that your sign is not good, so the price will be low. A little bit, but if it is similar to that one, people will feel unbalanced. That’s the reason. My uncle runs a restaurant, and that’s the same reason.