Determine the target group. Add a few more groups first. Joining a group is not blind and random, it must be clear. For example, I want to promote a beauty taobao guest, so the group I join can be girls, female exchange groups and so on, which is closely related to the content I want to promote. If you promote beauty products in the movie group, who will pay attention to you?
1, set up your own QQ group. Just like the popular saying "I am the master of my site", it is definitely not as good as your own group to promote it in other people's groups. This is because of the permissions of group owners and administrators in the group. So build more groups. QQ level is not enough to build a group, or QQ can only build a group. Let me tell you a secret that everyone knows, that is, to join a VIP member, an ordinary number needs 15 (that is, a sun) to build 1 ordinary group 100 people, and 1 4-level VIP member (that is, a moon I want to remind you that it is more advantageous to pay the membership fee annually. If I remember correctly, you can get a 10% discount through online banking and a 8.8% discount through Tenpay. Pay attention to the following points when building a group:
1. If conditions permit, build more large-scale advanced groups to give people a sense of strength and authority. At least many people think so.
2. Naming groups should be targeted. For example, the name of my group is "network marketing elite tribe". I believe everyone should understand the positioning of this group when they see this name. But one thing, I hope all the friends who join the group can have a better user experience, so I will only send rolling advertisements, and friends who don't like communication and reciprocity please make a detour.
3. Pay attention to the proportion of men and women in the composition of group members. As the saying goes, "Men and women are not tired from work", which is as real as gravity. In QQ group, female members have enough appeal, at least enough attraction.
4. recruit a few responsible administrators, and one person's strength is limited. This is a necessary condition for the Group to maintain healthy and positive development. In this regard, there is an idea to implement the last elimination system for administrators through intra-group voting, hoping to mobilize the activity of members. Share it with you after the effect is verified.
5. Keep the group active, so that members will have a sense of belonging and trust in the group. Lay the foundation for future promotion. This also reflects the importance of the above three or four points. It is necessary to organize more activities in the group so that the group members can interact better.
2. Join the QQ group established by others. The number of QQ groups should be more than 20, and the total number of members should not be less than 1000. The more, the better. Join the group skills: find some QQ groups related to your website (product), at least most of the group members are your website aimed at the user group. And the more people in the group, the better. The higher the level, the better. We don't have to care too much about the activity of the group. For example, your website is a local website, mainly aimed at local netizens. Then you can use the QQ group keyword query function to query the QQ group of your local name. On the query result page, there are the arrangement modes of "by the largest number of people", "by the most active" and "by the highest level", so you can make corresponding choices. One by one, slowly. Don't be impatient. When joining a group, you should pay attention to the following points:
1, groups with too few people are generally not added. This group is not popular, or the internal group is not open to the public, which makes no sense to you.
2, inactive groups are not added, although there are many people in the group, but usually everyone does not communicate and there is no activity, which is useless to you.
3. Do not add similar groups. Even if you join more groups, those people are always active. Adding one more is no different from adding one more.
4. The general group is not open to the public and needs to be verified. The higher the group quality, the higher the threshold. Before filling in the verification information, you should know something about the group and fill in it in a targeted way so that the group owner can feel your sincerity.
5. Get into the habit of reading group rules after joining the group, modify business cards in time, and act according to other people's rules in other people's sites. As a promoter, you should always seize the promotion opportunity and naturally put your promotion information into the group business card. In addition, remember to add symbols (usually just spaces) in front of the group business cards that are conducive to ranking. When others can see your figure every time they go online, you should know what kind of publicity effect it will have.
6. Don't advertise directly when you just join the group. This is the most disgusting thing. Moreover, users are now exempted from this kind of rolling advertisement, which has no effect. What they can get is the feet of the administrator and the contempt of the group friends. The correct approach should be to maintain a certain degree of activity in the group and often communicate with group friends. Only by getting closer and closer to each other will the group friends have trust in your promotion. When you become an active member of the group, you will occasionally send an advertisement, and the group owners are reluctant to kick you. If you really don't have time to interact in the group, at least take a dip often. For example, I will use ten minutes before going to work every morning to say good morning to my group of friends. QQ group promotion and QQ group promotion are also a long-term brewing process, and it is necessary to establish long-term interpersonal relationships within the group to play a good promotion effect.
1. When we set foot in a certain industry, we all need to know something about it. Adding an industry group is the best way, because there will be many industry predecessors to communicate here and it is convenient to seek cooperation. As an online marketer, it is normal to join more than 30 industry groups; The correct selection of target groups is also the key point of QQ group promotion.
Example: Yes, I am here. I have something good to share with you today. B I just saw a particularly good training website, which is full of good marketing skills. I'll cut some pictures for you to see. C These pictures are all from a website called Training Network. Leave a link and you can read it yourself. You can also watch video textbooks for free. I have already registered. So how to send effective advertisements? The combination is the training website, and I sent it like this:
A, QQ expression (with training website or QQ number on the map). It has been recognized by the people in the group and achieved the promotion effect.
B, quick reply menu settings; There is a "send" button at the bottom of QQ chat window, which opens the triangle on the right to add answers to common reply questions; Improve typing speed, and automatically reply to advertising words when you are busy or when you leave the computer.
C, hair style; Perhaps there are still many friends who don't know that many times, you have been cheated by others. For example, the love advertisement widely circulated in QQ group to help someone find an object is the invisible QQ mass marketing, and some people are still helping a lot of publicity.
D, reveal the secret-point out the shortcomings of peers, clarify their own advantages, and attract the recognition of consumers, also known as event marketing. This method is not suitable for many purposes.
The same promotion information is only sent once a day. No demand always pops up the same message, but it will be boring. And it is easy to cause public outrage. If it is someone else's group, you can't stay any longer. It's best to use the default font and color, at least it looks comfortable. I remember seeing a man make an advertisement, but he didn't say much. As a result, the screen was not displayed, and it was still colorful. How can such promotion not be offensive? Try not to advertise hard, but integrate marketing promotion into normal communication. Natural implantation is the most acceptable.
4. Change group friends into friends tracking: change the QQ group every three months, add the intended customers in the group as friends, further communicate with the intended customers and increase the source of new customers!
1, the most important thing is to have an attractive title; Secondly, reflect advertising words as little as possible in the email, so that users feel that your article is not like an advertisement.
2, to solve the needs of users, any product can not solve the needs of users, then this product is a failed product, only to meet the needs of users, is a good product, there must be successful case sharing and zero-risk commitment, so as to be convincing, increase documents, products, partners and other pictures, keyword hyperlinks.
3, with recruitment, news, activities, successful sharing, events, etc! Reflected in the mail. Finally, be sure to leave your contact information. QQ mailbox; This method is used by many people now, and some group mailboxes need to be opened. You can add groups and then send soft articles, and then continue to add other groups and continue to send soft articles. A QQ number can only add 20 groups every day. Although there is this restriction, you can use multiple QQ numbers and add more groups. Reasonable use of mass email is a very effective method in QQ group promotion, because group members will receive this email reminder when they are offline and online again, and this email will remain in the QQ mailbox of group members for a long time, but the disadvantage is that it must be a group with mass email function. In addition, remind the group owner that the entrance of group mail is in QQ mailbox, not in QQ group. I would also like to remind you that mass mailing should be appropriate, otherwise it may be recognized by TX officials as spam, and your mass mailing function will be locked, including reports from group friends. This is the time to test your interpersonal relationship.
The first step is to obtain the group email address (software collection, purchase, exchange, etc.) with QQ group address book. ).
The second step is to pay attention to the mass advertising copy sent by QQ every time. These massive contents are not written casually and need skill. Every time we receive an email, a box pops up in the lower right corner of the computer with limited content, so this sentence must be attractive.
The third step is to choose a good group software. There is nothing good about the free group software now, otherwise it will be sent to the spam mailbox as soon as it is sent. It is best to spend money on software.
The fourth step is to keep sending, and the traffic is coming. Sending skills: when you say this, someone will say a lot. Yes, on the surface, it's simple. Essentially, it is very difficult to finish this work continuously. This is what most people do. They advertised to leave, were kicked, scolded and despised. If you don't want to be kicked, scolded and despised, then you should read some tips I wrote below.
The first step: maintain the group membership (you don't have to do much for my QQ group sending).
Step 2: Find many funny animations or many topics and articles that can attract the attention of netizens.
Step 3: picture, QQ expression, paste your own website or QQ number in the lower right corner; I have also completed such a successful case in QQ group, such as "a handsome guy broke the keyboard." After I received this picture, I finished the animation and put my website in the lower corner of this picture, which can bring me about 500 traffic every day.
Step 4: Don't always "paste" and "send". QQ group email is prohibited from advertising. If you continue to send the same content, you will be prohibited from sending it. So when sending an email, make a slight change to the content of each email, and use a different title for each email (don't deviate from the theme of the promotional materials). Every time you send one, stop for a while (at this time, you can chat in the group and remind the group friends to check the mass email), and then send it again. The sending interval of each letter exceeds 30 seconds. Take a break every 4-5 letters, not less than 1 minute.
Step 5: Set the quick email reply menu: add the advertising content you want to send to the automatic reply of the mailbox.
Eight, analysis and finishing: don't think that sending an email is enough, you must pay attention to "maintenance", and you must insist on sending it regularly, not too frequently, just once every few days. Do it in a planned way from Monday to Sunday, and send several groups every day, taking turns. And make records, add friends who have replied to your friends, change the group that has not replied for three months into a new group, and so on.