1. Use auspicious words to name the names. Words such as "Xing", "Long", "Yuan", "Mao" and "Fa" often appeared on the signboards of old shops. This was a sign of businessmen in the old days. They like to ask for good luck and pay attention to oral gloss. For example, the time-honored Yueshengzhai was founded in 1775. The name of the store is "Yueshengzhai", which means "prosperity of the moon and the moon"; the first brewery founded by a Chinese is Shuanghesheng in Beijing. The Five-Star Brewery was founded by Zhang Ge and Hao Sheng, both from Shandong, who raised funds. The name "Shuanghesheng" means "the two parties jointly run it and have abundant financial resources."
2. Use elegant vocabulary to name the store. This method of naming the store is a unique commercial naming in China. Because China is influenced by Confucianism, there is a traditional concept of emphasizing literature and suppressing business, so some businessmen also named commercial places like literati's study rooms, such as "Zhai", "Pavilion", "Xuan", and "Ju" , "garden" etc.
3. Naming with homophonic sounds. Using this method of naming may seem like a coincidence, but it actually has ulterior motives and makes people read it interestingly. For example, a Shanghai boss named Yu Pinghan named his store "Yu Liangliang". "pharmacy" is phonetically homophoned with "conscientious", which makes the public feel that the boss is sincere in doing business and does not make unintentional money.
4. Use common proverbs for naming. Common proverbs are more colloquial to the people. The names of companies named using common proverbs can be accepted by the majority of the public. The famous Wang Mazi, Goubuli, etc. are all named after common sayings. The loud names such as "Haochilai" Melon Seed King and "Xiandelai" Spare Ribs give people a sense of intimacy.
5. Naming with foreign names. Reform and opening up opened China’s door to the world. Especially after China joined the WTO, the pace of integrating into the world has accelerated. Chinese people are willing to accept foreign things, including names called We also need the foreign public to accept our products, so the general trend of foreign names has emerged. It is also a good way to name the company with foreign names (translated).