Name composition: A company name generally consists of four parts: administrative division + font size + industry characteristics + organizational form.
For example: Shanghai (administrative division) + Compass (font size) + Travel agency (industry characteristics) + Co., Ltd. (organizational form)
2. Font size: 2 or more Chinese characters Composition
3. Industry characteristics: including product name, industry name or industry name, such as trade, information technology, advertising, business management, etc.
4. Organizational form: limited company, joint stock limited company, group limited company, etc.
According to the provisions of the "Company Law", a standardized enterprise name consists of: geographical name, trade name, It consists of four parts: industry and economic nature.
For example: Sichuan XXXX Co., Ltd. requires a registered capital of 2 million; Chengdu XXXX Co., Ltd. requires a minimum registered capital of 30,000 and more than two shareholders. About the region
Except for the trade name, the rest of each enterprise, shop, or shop is called a subname. Subtitles are diverse, and regional names are mostly determined by registered industrial and commercial institutions and administrative levels. About the industry
As for the industry, it is mostly determined based on the main business projects of the company. For example, in the above example, it is a company in the construction industry and specializes in piling. The industry is piling, as well as some other commercial trades. etc., mostly based on business, economics and trade.
Here we classify the nature of some common industries:
① Commerce: commerce, economics, trade, industry and trade;
② Construction: construction engineering, decoration Decoration, building materials, real estate development, roads and bridges, landscaping, environmental protection, sanitary ware, etc.;
③ Services: housekeeping, consulting, intermediary, parking management, moving, catering, etc.;
④ Leisure and entertainment: tourism, villas, resorts, sanatoriums, nightclubs, dance halls, bars, etc.;
⑤ Education, culture, publicity: advertising, media, technology, schools, etc.;
⑥ Medicine and fitness: hospitals, medicines, medical equipment, fitness equipment, golf, etc.
About economic nature
In my country, companies are generally divided into three types: joint-stock companies (referred to as joint-stock companies), limited liability companies (referred to as limited companies) and sole proprietorships.
There are other special industries or small-scale production and processing operations, and the name format is set as: factory, mine, field, center, hospital, department, club, supermarket, club, hotel, restaurant, beauty salon , chain industry or pavilion, garden, building, studio, pavilion, etc. There are also some individual specialized or boutique industries that use the font size directly without considering the geographical name, industry and economic nature, such as: Yi Laimei (clothing), One-Way Road (single entertainment), etc.
According to the above rules, determine the name format, distinguish the font size, main body and overall, then you can perform mathematical positioning.
State regulations on company names
Article 7
An enterprise name shall not contain the name of another enterprise.
The name of an enterprise branch shall be named after the enterprise to which it belongs.
Article 8
The enterprise name shall use Chinese characters that comply with national standards, and shall not use Chinese pinyin letters or Arabic numerals.
If the enterprise name needs to be translated into a foreign language for use, the enterprise shall translate and use it by itself according to the principle of text translation, and does not need to report to the industrial and commercial administration authority for approval and registration.
Article 9
The name of an enterprise shall consist of administrative division, trade name, industry, and organizational form in order, unless otherwise provided by laws, administrative regulations, and these Measures.
Article 10
Except for enterprises established by the State Council, the names of enterprises shall not be named "China", "China", "National", "National", "International", etc. words. If the words "China", "China", "National", "National", "International", etc. are used in the name of an enterprise, these words should be industry qualifiers. Wholly foreign-owned enterprises and foreign-invested enterprises controlled by foreign parties that use foreign (region) investment enterprise names can use the word "(China)" in the middle of their names.
Common methods for naming companies
1. Auspicious naming methods
"Xing", "Long", "Yuan", "Mao", Words such as "Fa" often appeared on the signboards of shops in the old days. This is because businessmen in the old days liked to seek good luck and paid attention to oral charm. For example, the time-honored Yueshengzhai was founded in 1775, and the store name was "Yueshengzhai". It means "prosperous every month"; the first brewery founded by Chinese people, Beijing's Shuanghesheng Five-Star Brewery was founded by Zhang Ge and Hao Sheng, both from Shandong, mainly by raising funds. The name "Shuanghesheng" means "both sides cooperate". It means successful business and prosperous financial resources.
2. Catering to the naming method
Use auspicious words that the public likes in the names of company stores to cater to customers' happiness psychology and attract business.
3. Logo naming method
The logo naming method mainly uses physical objects as symbols to highlight the distinctive characteristics of the company. Now it has developed into CIS (Corporate Identification) internationally. As part of the system), the famous Black Monkey Hat Shop uses a wooden black monkey as the store door to show its historical tradition and distinguish it from other hat shops.
4. Brand naming method
Brand naming generally means that after a company creates a famous brand product, it then uses its own brand name as the company name, such as the former Shanghai Lvbao Gold Pen Factory and Shanghai Phoenix Bicycle Company both named their companies after their respective brand products "Lvbao Gold Pen" and "Phoenix".
5. Name combination method
For example, the Japanese Panasonic Electric Company and the American Ford Motor Company we mentioned earlier belong to this type of naming method.
6. Yazi naming method
This method of naming stores is a unique commercial naming method in China. Because China is influenced by Confucianism, there is a traditional concept of emphasizing literature and suppressing business, so some businessmen also named commercial places like literati's study rooms, such as "Zhai", "Pavilion", "Xuan", and "Ju" , "garden" etc.
7. Common proverb naming method
Spoken proverbs are more colloquial to the people, and the names of companies named using proverbs can be accepted by the majority of the public. The famous Wang Mazi, Goubuli, etc. are all named after common sayings. The loud names such as "Haochilai" Melon Seed King and "Xiandelai" Spare Ribs give people a sense of intimacy.
8. Homophone naming method
Using this method of naming may seem like a coincidence, but it actually has ulterior motives and makes people read it interestingly, such as Yu Ping, a Shanghai boss. The name of Han's store is "Yu Liang Liang Pharmacy", which is phonetically homophonic to "have conscience", which makes the public feel the sincerity of the boss in doing business and not making illicit money.
9. Bragging method of naming
Using the bragging method to name is mainly to realistically reflect the advantages of the company's reputation, product quality, etc. in the company name, and give yourself Increase confidence, put pressure on opponents, and give the public a sense of trust. For example, Shanghai Jincheng Crafts Co., Ltd. means that it is as invincible as Jincheng Tangchi in the competition. Shanghai Jingyi Glasses Company means that the company can strive for excellence in all aspects.
10. Seeking foreign naming methods
Reform and opening up has opened the door for China to the world. Especially after China joined the WTO, the pace of integrating into the world has accelerated, and the Chinese people are willing to accept it. Foreign things, including names, also require the foreign public to accept our products, so there has been a general trend of foreign names. Naming a company with foreign names (translated) is also a good way.
Other ways to name a company
1. Choose a wealthy and noble character as the company name. The names used by such companies can be divided into two categories: implicit and straightforward. The more straightforward company name strives to show its extraordinary style. Such as Goldlion, Yinlilai Company, Fu Shen Company, Fuguiniao Leather Shoe Company, Xiaobawang Computer Company, Royal Resort, Imperial Hotel, etc. Implicit ones include Hongdu Film Company, New Era Guangsha, Tianlong Sofa Factory, Giant Tree Clothing Company, Gaoya Silk Fabrics Co., Ltd., etc.
2. Choose a name with a strong traditional commercial flavor as the company name: This type of name was the most popular in China in the old days. Such as Yuanfeng Bank, Daqingyuan Bank, Fukang Bank, Shunkang Bank, HSBC Bank, Ruikangsheng Pigment Bank, etc. Most of these company names are composed of Chinese characters with auspicious and auspicious characters, which means auspiciousness in business and production.
3. Use place names as company names: such as Yangtze River Company, Yellow River Group Company, Taishan Group Company, Jialing Motorcycle Company, Pearl River Group Company, Zhangjiajie Tourism Company, Ejue Mineral Spring Beverage Company, etc. This kind of naming is more common among Chinese companies
4. Use auspicious and socially beloved things as company names, such as: Nanjing Panda Electronics Group Company, Monkey King Welding Company, Chunlan Group Company, Pegasus MSG Company, Hongmei Camera Factory, Golden Deer Group Company, Haima Furniture Mall, etc.
5. Choose a modern name as the company name: In order to comply with the trend of the times and cater to the aesthetic tastes of modern consumers, some companies pay attention to choosing modern names. Such names generally give people a "foreign" impression. "The feeling of Qi gives people a commercial taste and a sense of fun. Such as Beijing Yansha Commercial Building, SEG Mall, Parkson Group, Xiehe Group, Majestic Hair Salon, Haiyun Bodybuilding Center, Oris Cosmetics Company, Meijiajing Cosmetics Co., Ltd., etc. It should be noted that more and more companies are using names based on foreign language transliterations and pursuing foreign flavors. Many names only focus on the gorgeous meaning of the characters on the surface, and are composed of several characters with quite modern meanings. As for the meaning of the name, we will no longer pay attention to it. This kind of company name will eventually lose its cultural connotation and become a symbol. Of course, there are exceptions. For example, the names of some companies are deeply rooted in the hearts of the people, and the products they launch have reached thousands of households. When it comes to these companies, almost everyone knows them.