In this era of brand management, trademarks and brands are particularly important. So how to name a trademark brand, what are some methods of naming a trademark, and what kind of precautions and taboos are there? The following article details the things to note when choosing a brand name.
1. Try to be as brief as possible, such as the name of the trademark? Jiameili Finka? (or longer), others will not be able to remember it. Better is a two- to three-character name, such as "Edford", which is shorter and sounds smoother.
2. Don’t use names that are too popular, such as “Andy Lau”, ??“Jackie Chan”, etc. These names are usually already registered or cannot pass.
3. Don’t violate national laws. Beauty, etc., will definitely not pass. During this time, we have a company selling nails here, and the trademark name "Nail House" was rejected. , so try not to put these sensitive words in trademarks.
4. This is a very important point. It should give people a sense of familiarity. For example, "Edford", this name seems to have been heard somewhere. By the way, it is a very famous aerosol. The manufacturer of the insecticide "Scud" is "Jiangsu Edful Co., Ltd.", which makes our brand more memorable. Customers often ask what the company has to do with "Scud Edful". This is Borrow strength.
5. Try not to use foreign names, because they have to conform to our reading habits. For example, the name "Jameli Finka" is difficult to remember, stiff, and hard to understand what it means.
6. Trademark names must have a meaning. When the company develops corporate culture, the meaning of the trademark must be clear: "Love" refers to boundless love. We want to be a responsible and caring company. Morality ? Refers to having both ability and political integrity. Our employees have both ability and political integrity, and the overall quality is very high. ? Fu ? refers to happiness all over the world. We are doing orders all over the world, and ultimately our reputation is global. A company with "big love without boundaries" has ? Employees who have both talents will eventually be able to bring happiness to the world. A good trademark will make people remember it in one second and will never be forgotten. A bad trademark will make you unable to remember it despite all your efforts. Therefore, every company that wants to become bigger must put more effort into its trademark name.