The Book of Changes, also known as the Book of Changes, has a long-standing influence on the traditional culture of China. In the past, people often used the Book of Changes to infer good or bad luck in the future, and also used it to name people and give newborn babies great prospects. In modern times, although people don't often talk about Zhouyi in daily life, its influence is still far-reaching. For many investment entrepreneurs, it is very common to name companies with Zhouyi.
The company name should have its own uniqueness, and an enterprise name with individuality can avoid being identical with other enterprise names, so as not to confuse the public's memory and deepen the public's impression of the enterprise. Such as Beichen Group? Beichen? In the express mail? Heaven and earth? , Lenovo Group? Lenovo? Names such as, all have unique personalities and are impressive. Secondly, the enterprise name should be based on the enterprise, consistent with the service purpose of the enterprise, which is helpful to shape the enterprise image. How does Zhouyi name the company? What words are suitable for company names in Zhouyi?
What is the business philosophy, business policy and spiritual slogan of the enterprise? Corporate communication? The clear method is the origin of corporate image positioning and communication, and it is also the central structure of CI system. The slogan of enterprise spirit is the concrete symbol and expression of rice. It is not abstract dogma and empty slogan, but should have the flavor of the times, reflect the personality of the enterprise, and inspire people to forge ahead.
The company name should be short and lively. Names have fewer words and strokes, which are easy to communicate with consumers and easy for consumers to remember. At the same time, they can also arouse the imagination of the public and have richer meanings.
The company name should conform to the enterprise concept and service purpose, which is helpful to shape the enterprise image. Like the Bluebird Building? Bluebird? Two words, really like an island in the blue ocean, quiet and peaceful, in order to provide people with a place to rest, always talk to consumers? Bluebird love? , thus establishing a good corporate image.
The company name should be full of auspicious colors. For example, Goldlion Far East Limited? Goldlion? Originally called? Golden lion? Considering that the Golden Lion is expressed in some local dialects, is it? Gold lost? This is the meaning of a taboo unlucky name, so it will? Golden lion? Change to? Goldlion? Meaning brings people money. Just imagine, who doesn't like such a company and who doesn't want to associate with it!
The company name should have extraordinary verve, impact and charm, giving people a shock. Like Stone Group? Stone? , taken from the English homonym of STONE, which means stone, symbolizing that hard stones are constantly impacting the cutting edge of high technology.
The company name should be loud and easy to remember. Like what? McDonald's? Three words, loud and rhythmic, have great communication power. The name is awkward and the sense of rhythm is not strong, which is not conducive to pronunciation effect and communication, and it is difficult to reach public consensus.
The choice of company name should be contemporary. A name with a sense of the times is distinctive, conforms to the trend of the times and can be accepted by the public quickly. The enterprise name should consider the universality of all parts of the world. For example, Coca-Cola Company decided to change its name when it formulated its marketing strategy for China in the 1920s? Coca cola? In the past, literal translation, so the translator arranged and combined Chinese characters with similar names and pronunciations and applied them to the packaging of drinks. When bottled drinks with these Chinese characters appeared on the market, few people were interested. The reason is that the original translated Chinese characters are understood from word to word. Wax mare? Or? Tadpoles bite wax products? The meaning of. Just imagine, who would want a drink produced by such a company? So the Coca-Cola Company redesigned its name, and the Chinese characters on the bottle were changed to? Happy in your mouth? Coca cola.
Auspicious words used in company name collection.
Is it like Wei Yi Shuang Tao Yao Yi Jie Run Long Dongsen Di Sai Ai Rui Gao De Ya Ge Na Xin Yi Vair? Fei Jia Wo Sheng Jie Le Fei Fu Huang Jia Bai Bai Mei Yuan Liang Ming Ou Te Chen Kangxun Peng Tenghong Wei Jun Si Zheng Boyang Suolan Angxing Ju Honglue Zhonghui Sheng Zhuo Yu Guo Pu Lvsdenno Henghui Rongyu International Giant is proud and wonderful, and should be expanded by Red Fen Xin Nimai Group to build Ce Tian Youcong Xiao Yongji Xian Jun Yi Chang Zhe Ying Ting Feng Ye Wei Yiwei Ma Rilun Daofa's only talent Yue Danwen Li Yuping. Zhi Lin Yi Zheng Qi Shi Peng Bi Mai Bang Ke Fan Li Ka Duo An Shang Zhou Chuan Di Yue Qing Zi Ming Xiang Yi Feng Zhi Chun Shuai Ying Hong Pin Ting Zhan Shuo Xuan Aerospace Jin Qi Zhen Ling Yi Ying Chang Hao Ming Jie Zhiting Yue Lan Chao Qing Yun Miao Ye Yi Xiang Hui Jing Meng Yu Rong and Ning Ming Qi Jin Yan. Lin Fei Lian can Yan Tao Lu Hejiao Wan Ting Ke Fan Qiao Hong He Zhu Duo Fan Xiu Beilun Qing Xiaozong Yu Hongji Ting Jun Yao Yu Qian Qiu Chen Tian Jia Qian Han Linwei Han Jinxin Zhong Sheng Yaxin Hua Hao Ao Kai Tai Xin Chuang Bao Xing Lian Chen Bai Herrick Jin Cai Lang Lang Ai Jing Fan Yang Chi Tong Jun Li Shunling Xun Figure 1 and Yuan Bofeng A continuation method 1: The company name should have its own characteristics.
A personalized name is not easily confused with other company names, and it also implies the outstanding performance of the company on the other hand. Moreover, it can deepen people's impression of the company. The name of the company is the label of the company, and the success of a company cannot be separated from the name. Therefore, choosing a distinctive name can not only impress the public, but also help to shape the company image. For example: Beichen Group? Beichen? Very distinctive.
Method 2: The company name should conform to the company culture and corporate philosophy.
The company's name should be consistent with the company's culture and corporate philosophy, which is also a kind of publicity for the company's culture and corporate philosophy, because the name is the company's first impression; The company name conforms to the enterprise concept, which increases the enthusiasm of employees, shows the company's elegance and helps the company get public recognition. For example, China Mobile has demonstrated its level:? China? .
Method 3: The company name should be simple and clear.
Don't use too many words in the company name. Take a short and pithy name as the name. The name should not only be simple, but also be known and understood by the public, which is conducive to the company's entry into the public's field of vision; However, the name of the company should not be too casual. Simple doesn't mean casual, so be careful when choosing a name.
Method 4: The company name should contain auspicious words.
Like what? Xinglong is good? These words can be used in the name of the company, which means good luck; You can also learn from the gossip in Zhouyi to name the company: decompose the strokes of the selected name, and then analyze the quality of the name according to the obtained diagram. If it is an auspicious name, you can use it. If not, you'd better change it. For example: apples, the red color of apples represents a prosperous business.