Enriching school community activities, strengthening the connection between campus and society, and making students go to society earlier are also responding to the call of the school and making the campus socialized. When Guangxi University is about to usher in a new effective force, our public relations association hopes to inject new vitality into its future development and enhance its development momentum. At the same time, by expanding the scale of recruitment activities, actively strive for interaction with society, and improve college students' social practice ability.
Third, the activity time:
September 20xx12—September 20xx 17
Four. Location:
Recruitment publicity will be carried out in the whole school, and the final recruitment place will be located in the square in front of Liubu Little Square and Bihuyuan.
Verb (short for verb) activity:
(a), the preparation stage < September 8th-September 9th >:
In view of the current situation of the development of student associations, the current leaders of our association attach great importance to this recruitment work and have specially formulated a series of recruitment measures and emergency response plans.
On September 9th, 1 year, the association held a leadership meeting to discuss the details of recruitment and make a feasibility judgment in the next two days.
2.9 10, the association held a leadership meeting again, and decided to recruit new jobs in the future, and put the responsibility into the personal system.
The association discussed the possible problems in recruiting new members and worked out a series of solutions to these problems.
(2) the mid-term publicity stage of the activity < September10-September11>;
At this stage, our association will paste POP posters, publicize our association through exhibition boards, and at the same time, we will hang publicity banners later to improve our association's popularity and influence among freshmen.
(3) formal recruitment stage < September1February-September17 >;
At this stage, more than 3,000 leaflets will be distributed to students, especially freshmen, to expand publicity. At the same time, other publicity activities will not stop, but will be strengthened. Hang the banner of our association at the recruitment site every day to attract more people's attention and come to consult. There are also ballroom dancing activities at the scene, which attract more visitors, buy them time and create the possibility to better understand our association. There will also be an office on site, and interested students can fill in the form on site to join the club.
(4) recruitment summary stage < September1July-September18 >;
At this stage, we will find out the success and failure by summing up the comparison between this activity and the enrollment plan, as a summary of the experience of the association's development. Improve the overall working ability of the association and the overall working ability of the association.
(5), publicity work:
1, hang the Olympic flag to attract more people's attention and expand community awareness.
2. Distribute more than 20xx leaflets throughout the school. Distribute leaflets to expand publicity and attract more dance lovers and beautiful students to care about our club, get to know our club and join our club.
3. Poster promotion. Five posters were posted in Liuyi, Dongyuan and Dongyi of the school, highlighting the working strength and characteristics of our club and fully expanding the influence of our club.
4. I will mobilize all existing members to carry out publicity activities during the orientation period of the school community and in the future to expand the influence of our community.
In addition to the above measures, our association will also make a membership training plan for this semester, so that freshmen can understand that our association is a club that sincerely serves its members. In order to enhance the new members' curiosity about our club and join our club.
(1) publicity work
1. Pan Longyun from the Propaganda Department is responsible for the production of leaflets.
2. The production of exhibition boards and posters is led by the Propaganda Department, and the Propaganda Department, the Liaison Department He and the Liaison Department Yang Yi are in charge.
3. Secretariat Wu Yufang is responsible for preparing the necessary materials.
4. In addition, Chairman Zhang and Sun of the Organizing Committee are responsible for the production of the emblem of the competition, the collection and verification of later materials and the coordination of activities.
5. Li Zhaowei, the public relations department, is responsible for music preparation and actors.
(2) Recruit new sites
The staff of all departments are on duty at the recruitment site, receiving and explaining the relevant situation of the association to the freshmen who come to watch or register, and trying to attract our association. The staff will take care of their own lunch.
(3) External relations
The external sponsorship of this event and the contact with the broadcast media are completed by the External Relations Department and the Public Relations Department.
Note: This recruitment is led by Vice President Yan Zi.
Eight, the new membership fee and the number of new members
In view of the actual situation of community work and the relevant documents of the school, I will lead the team to understand the difficulty of recruiting new employees this year. Therefore, according to the actual situation of our association, the new leadership of our association unanimously decided:
(1), the income membership fee for new members is in 20 yuan, and the income membership fee for old members is in 2 yuan.
(2) Recruiting new members This time, we plan to recruit 300 new members (excluding old students who are over sophomore year).
Note: This recruitment is mainly aimed at freshmen.
Nine. Budget:
1, flag making: 30 yuan.
2.20xx Recruitment Leaflet: 160 yuan, 0.08 yuan/piece.
3. Two publicity banners: 120 yuan, 60 yuan/Article.
4. Exhibition board design and materials (***5 pieces): 50 yuan, 10 yuan/piece.
5.5 posters. 200 yuan, 40 yuan/Zhang.
6. Material post-processing cost: 50 yuan.
Total: 6 10 yuan
Article 2: Planning of Public Relations Activities 1. Background
Mengyuan Hotel is a four-star hotel operated by Mengyuan Group in Siping. Mengyuan Group is a catering service enterprise. Its main economic activities are in big cities in North China, East China, Central China, South China and Southeast China, and there are also several hotels in Shenyang, Changsha and Harbin in the northeast. Siping Mengyuan Hotel is the first hotel opened by Mengyuan Group in Siping and the first four-star hotel in Siping. For a medium-sized city like Siping, Mengyuan Group takes a fancy to the importance of Siping transportation hub; Furthermore, the policy of revitalizing the old industrial base in Northeast China indicates the revival of Northeast China, so Mengyuan Group wants to seize the Northeast market based on several large and medium-sized cities. As a new enterprise in Siping, its popularity is not very high. Siping also has some well-known competitors, such as Siping Hotel, Jiping Hotel and Lihao Hotel. Therefore, if you want to gain a foothold in Siping, the opening ceremony is the first shot of public relations, so you must seize this opportunity. The overall theme of the activity
1, Dream Garden-your dream home!
2. Give you the feeling of going home-Dream Garden Hotel
You and I will build a beautiful home.
4. We will build your home.
Second, the activity objectives
Through this activity, people in Siping learned about the dream garden, got to know the dream garden, and had a perceptual understanding of the dream garden.
Three. Activity plan
1, early signs propaganda
(1) Location: centering on Dream Garden Hotel, within 2 kilometers of the main road.
(2) Setting form: reapply for construction; If not, rent the existing suitable outdoor media located on both sides of the road (such as advertising space in bus shelters).
(3) Quantity: each copy needs at least 5 copies, and * * * needs at least 10.
(4) Size and height: According to the actual situation, the text should be as large as possible and eye-catching.
(5) Design requirements: The standard logo and standard font of Dream Garden Hotel are required.
(6) Time requirement: set to 10 days before opening.
(7) Purpose: to raise awareness, arouse curiosity and establish a certain reputation;
2. Planning scheme for opening public relations activities
Theme: enchanted gardens Hotel celebrates your birthday!
(2) Activity time: open day.
(3) Location: Mengyuan Hotel.
(4) Activity summary: Give each of the 30 citizens who celebrated their birthdays on the opening day of Mengyuan Hotel a private room, and he can invite relatives and friends to the private room for dinner and consumption, and all expenses will be paid by Mengyuan Hotel.
(5) Activity details and precautions:
1) Advertise the event:
A. time: 10 days before opening.
B. Media: Siping Daily and New Culture News.
C. Layout: 1/4 version
D, copy the content:
Title: enchanted gardens Hotel celebrates your birthday!
The first paragraph of the text: Introduction of Mengyuan Hotel.
The second paragraph of the text: Introduction to your birthday celebration-Dream Garden Hotel will officially open on XX. To celebrate the opening of Mengyuan Hotel, Mengyuan Hotel will hold a birthday party for you and give away 30 private rooms for free.
Registration conditions: Anyone who has a birthday and a permanent residence in Siping City can register.
Registration date: from now until XX, from 8 am to 6 pm every day.
Quota limit: limited to 30 people, first come, first served;
Registration place: lobby office on the first floor of Mengyuan Hotel
Instructions for registration: register in person with the original ID card and household registration book; Minors must be accompanied by guardians; The old and infirm must be accompanied.
Other precautions: you must dress neatly when entering, otherwise the organizer has the right to refuse to enter; All the interpretation rights of this activity belong to Mengyuan Hotel.
2) Sign up for a room reservation first.
Registration time: the day after the advertisement is released to the day before the opening.
Instructions for registration: book in Mengyuan Hotel in advance with the newspaper advertisement of the day and my ID card (or household registration book to prevent false ID card).
Other registration conditions: all minors should be accompanied by their guardians; The elderly and infirm should be accompanied by their relatives; Dress neatly when eating, or you have the right to refuse to sit down.
Menu restriction: select the menu of the day in a limited category.
Number of dishes: set a rough upper limit, such as two dishes per person, so as to avoid waste.
Alcohol restriction: Choose from a limited list of one or more alcohols.
How to deal with the problem that you can't finish your food: You need to make a small punishment if you can't finish your food, just like doing it yourself, otherwise they will mess up.
If the number of applicants exceeds 30, it will be conducted on a first-come-first-served basis until the quota is full. In order to prevent chaos, we should queue up to prepare the number films, send them one by one, and handle them according to the number films, so that there will be no trouble.
Pay attention to the advertisement: the right to interpret the event belongs to Mengyuan Hotel; A birthday cake will be presented and a birthday cake cutting ceremony will be held.
3) On the opening day:
A. Taking photos as a souvenir: All the guests with Amanome took photos with the management representatives of Dream Garden Hotel.
(If the photos need to be used in a certain range, such as enchanted gardens Hotel, an agreement on the use of portrait rights should be signed with them. )
B. Hold the selection ceremony for pricing personnel of Dream Garden Hotel. From the adult guests who participated in the day, 30 pricing personnel were selected by lottery (that is, drawing lots immediately), and letters of appointment were issued, inviting them to come to Mengyuan Hotel to participate in the activities of evaluating vegetable prices on XX (Sunday).
4) Soft articles: In order to cooperate with this activity, try to publish soft articles in food editions such as Siping Daily, with the opening ceremony as the topic, and achieve the purpose of promoting Dream Garden Hotel by reflecting the new spiritual civilization of Siping catering industry.
3. A series of public relations activities after the opening.
(1)- Subject: Please set the vegetable price of Dream Garden Hotel!
(1) Event date: a Sunday about 10 days after opening.
(2) Activity time: 8: 00 am-10: 00 am.
(3) Location: Mengyuan Hotel
(4) Activity summary: Hire 30 pricing staff to collectively evaluate the prices of some dishes in several categories.
(5) Notarization of the event: You should contact the notary office 10 days before the opening and agree to notarize the event. The notarization result will be announced in a conspicuous position in the lobby.
(6) Pricing member selection:
Option 1: On the opening day, draw lots to select 30 guests who are willing to participate in the event;
Scheme 2: After the opening, three guests who come to spend money every day are randomly selected (provided that the guests are voluntary and free) as pricing officers.
(7) Activity preview: On the third day after the opening, an activity advertisement of Dream Garden Hotel will be sent, allowing you to set the price of vegetables.
(8) Reward of participants in vegetable price limit: X yuan per person, which will be paid in the form of red envelopes at the end of the activity, and they are required to sign to show that they have received the salary paid by Dream Garden Hotel.
(9) The name of the dish that needs to determine the price of vegetables: it is selected by Mengyuan Hotel.
(10) Determination method and process: remove the highest score and the lowest score and take the average score; Need to prepare relevant forms and stationery, and determine the specific process.
(1 1) Notarization: contact the notary office for support in advance. Notarization on the spot, and a notarized and stamped' vegetable price card' will be hung after notarization.
(12) Post-event publicity: On the second or third day of the event, an advertisement was published in the newspaper, with the content of announcing the results of vegetable price measurement, thanking the notary office and the pricing officer, and inviting the public to supervise and inspect. At the same time, a dream hotel will be released, please comment on the chef's event preview.
4. A series of public relations activities after opening.
(2)- Subject: Please rate the chefs of Dream Garden Hotel!
(1) activity start date: the day after the end of the vegetable price evaluation activity.
(2) Selection method: From the second day after the vegetable price fixing activity, each chef is randomly selected to cook five dishes every day, and customers who like this dish are invited to comment on the quality attributes of this dish, such as taste, color, fragrance,
Planning of public relations activities Part III Planner:
XXX
Time:
20xx August 15
order
Candlelight project is a non-governmental public welfare undertaking aimed at helping poor rural teachers in underdeveloped areas of China to alleviate their difficulties and improve their professional quality. Founded in 198 1, A Group Co., Ltd. is one of the largest consumer electronics enterprise groups with global scale in China, with three listed companies.
Through a series of activities, the group hopes to firmly establish the brand image of the group in the eyes of the target audience, thus driving the further development of its industries. The group decided to jointly carry out the activity of "Good Life, Candlelight Lighting" to help the poor on Teacher's Day in September. There are three main activities: the launching ceremony of "Good Life, Candlelight Lighting", the corporate culture exhibition, and the essay contest "Candlelight Love, Praise Teacher's Kindness" jointly organized by the Group and Candlelight Project.
catalogue
I. Market analysis
(1) Enterprise Macro Environment and Industry Analysis
(2) consumer analysis
(3) competitor analysis
(4) the purpose of understanding the current situation of corporate public relations.
Second, the objectives of public relations activities
Third, the theme of public relations activities
Fourth, the goal of public relations activities.
Verb (abbreviation for verb) Time and place of public relations activities.
Process design of intransitive verb activity project
Seven. Media publicity
VIII. Preparation of Progress Materials
Nine. cost budgeting
X. effect evaluation
I. Market analysis
(1) Enterprise Macro Environment and Industry Analysis
In 20xx, the total market revenue of household appliances industry climbed to 21400 million yuan, with a growth rate of 50%. It is predicted that the household appliance industry will grow at a rate higher than 20% in the next three years. With the development of China's economy, the number of domestic household appliance enterprises is close to 65,438+10,000, with more than 5,000 in Beijing, about 4,000 in Shanghai and 4,500 in Guangzhou, with 2 million domestic household appliance employees. A large number of domestic home appliance enterprises stand out in the fierce competition, and world-renowned home appliance enterprises have also entered the home appliance market in China through joint ventures and cooperation, which has enabled China home appliance enterprises to continuously advance to the international advanced level.
(2) consumer analysis
The main consumer groups of the group are family groups and individuals with certain economic ability, and such consumers pay more attention to the economy, practicality and brand of products. Generally, home appliances are purchased in specialty stores, online stores, hypermarkets and supermarkets. They are easily influenced by brand influence and public goodwill and buy products.
(3) competitor analysis
Guizhou province has best-selling home appliances such as Changhong and Skyworth, which are competitors of the group. Changhong Group pays more attention to education. In 20xx, the "Happy Little Ping Pong" was officially launched in Chengdu Jinjiang Hotel, and a strategic cooperation was signed with the China Table Tennis Team to lead the national champion into the primary school campus and promote the "Happy Little Ping Pong" activity.
In 20xx, Skyworth Color TV Group officially launched the "Skyworth National Red Army Primary School Healthy Dream" large-scale public welfare activity in Huai 'an, Jiangsu Province to help students realize their wishes.
(4) the purpose of understanding the current situation of corporate public relations.
The Group has been strongly supporting sports and charitable donations in China, and 20xx has officially become a partner of the Guangzhou Asian Games. The Group attaches great importance to establishing good relations with the public, and holds poverty alleviation assistant activities here, which greatly improves the visibility and reputation of the Group.
Second, the objectives of public relations activities
Through the activities of poverty alleviation assistants and the wide spread of news media, a group has expanded its popularity, which can be recognized by more people. At the same time, it has established a good reputation in the hearts of consumers and laid a solid foundation for increasing sales.
Third, the theme of public relations activities
"Good life, candlelight lit" poverty alleviation teaching assistant
Fourth, the goal of public relations activities.
Government department: Education Bureau
Media: Jinghua Daily, Nanfang Daily, Guizhou Satellite TV, etc.
Volkswagen: poor teachers, educators, philanthropists and entrepreneurs in rural areas of Guizhou.
Verb (abbreviation for verb) Time and place of public relations activities.
20xx September 10
Guizhou hongxing rd hope primary school auditorium
Six, public relations activities project process design
Activity 1: The Group and Candlelight Project jointly launched the launching ceremony of "Good Life, Candlelight Lighting".