The rise of the national tide must be based on the confidence of consumers and shopping malls in China culture, and with the post-95/00 generation becoming the main consumer, they have a wide range of interests and are willing to try new things, which is also the main reason for the rise of the national tide. However, if brands want to make a fuss about national trends and Chinese styles, they must pay more attention to China culture, otherwise their works will appear to be floating and powerless.