Zhang Yinjiang's Corporate Culture

The company's products are simple and generous, fashionable but not tacky, personalized but not unassuming. Product design is novel, and innovation is constantly introduced, mainly women's jewelry and children's jewelry. Recently, Zhang Yinjiang is working hard to design and develop his own exclusive products, taking the K-gold fashion route, and presenting more products that can better reflect the personality for consumers.

Vision: To be the disseminator of China silver jewelry culture.

Target: China National Silver JewelryNo. 1.

Planning: occupy the Henan market in three years, enter the national market in five years, and achieve China Silver JewelryNo. 1 in ten years.

Idea: Benevolence, Righteousness, Wisdom, Courage and Faith (five-word proverbs)

Benevolence: be kind and generous to others, and always face everything with gratitude;

Righteousness: Be affectionate and righteous to friends, colleagues and customers, and be well-founded;

Wisdom: clear thinking about work, careful understanding of market loopholes, and enthusiasm for life;

Courage: be brave in pioneering, undertaking and paying;

Letter: Be faithful to customers, employees, friends and family.

Spirit: Three Thousand Spirits (Bitterness, Speech and Tao)

Purpose: to discover beauty, create beauty and spread beauty.

Corporate culture itself is a key component of corporate image and brand. Laozi's Tao Te Ching said: "Tao can be Tao, extraordinary Tao, famous name, extraordinary name." Zhang Yinjiang is based on the natural law of Tao and the objective law of the development of things. Develop corporate culture. As the saying goes, "to subdue the technique with Tao, the sage inside is the king outside." In the future, Zhang Yinjiang will master the "skills" of enterprises through the "Tao" of corporate culture, and improve internal management through enterprises. Only when the enterprise is internally perfect can it be strong and invincible in the market competition.

The so-called "Heaven is healthy, and gentlemen are constantly striving for self-improvement." The terrain is Kun, and the gentleman carries things with morality. "This is the true meaning of morality and corporate culture. As the saying goes, he who wins the Central Plains wins the world. Zhang Yinjiang has accurate positioning and clear goals, focusing on the development of jewelry culture and taking the road of cultural marketing. Qicai Jewelry is based on the Central Plains, facing the whole country, and is committed to building a national brand in China and becoming the first national silver jewelry brand in China.