Supermarket naming skills: 1. Name the supermarket from a cultural perspective. When naming the supermarket, it can reflect a certain cultural atmosphere, which can not only improve your own grade and taste, but also attract more attention. Attention of many customers. 2. Naming the supermarket based on its location is conducive to the promotion and publicity of supermarket operations. 3. Name the supermarket from the perspective of consumers. It is required that the name should meet the needs of customers, so that customers will have a good impression and get some psychological satisfaction.
1. Name the supermarket from a cultural perspective
When naming the supermarket, it can reflect a certain cultural atmosphere, that is, inject specific cultural elements into the supermarket name. Making it have a certain cultural connotation can not only improve your own grade and taste, but also attract the attention of more customers. For example, "Rongbaozhai" is a typical example. This name fully reflects the characteristics of traditional Chinese culture. And it sounds classical.
2. Naming based on the location of the supermarket
This naming idea is something that many people will think of, and it is also more representative. If the location of the supermarket is A very well-known place has become a living sign of the supermarket, which is more conducive to the promotion and publicity of supermarket operations, and has also become a major local feature. For example, Lambeau Supermarket.
3. Name the supermarket from the perspective of consumers
Supermarkets have a lot of consumers, and there are all kinds of people, so I want to name the supermarket in line with the consumers’ ideas. To choose a good name, we must integrate the ideas of consumers. This naming idea requires that the name should meet the needs of customers, make customers feel good, and get some psychological satisfaction. For example, Wanli Supermarket, Limin Supermarket, Wumart Supermarket, etc.
4. Choose an auspicious word for a name
For store names in some common industries, there are industry-related standards. For example, "Tang" is commonly found in pharmacy names. Therefore, when store owners choose these commonly used words as their store names, they can combine them with auspicious characters to enrich the auspicious meaning of the store name. For example, "Xing", "Long", "Yuan", "Mao" and "Fa" all have the meaning of auspicious development, so they are very suitable.
5. Name it according to the characteristics of the store
Convenience stores are smaller than supermarkets. Most of the time you go to the supermarket to stock up on goods, and you have to wait in a long queue to check out. However, convenience stores generally purchase items when they are in urgent need or only need a few items. It is relatively convenient and fast. Convenience stores are relatively small, so these stores are generally located in residential areas. Based on this, when purchasing The name should be based on the characteristics of convenience stores such as affordability, speed, and cheapness, so that it can be closer to people's lives. Supermarkets should highlight the characteristics of a complete range of things.
6. Value Naming Method
Value naming refers to naming the value that the store’s products or business can provide, so that consumers in need can understand it at a glance and arouse their interest and interest. attention. Consumers usually choose a store to serve them because its value features meet their needs. Use the value characteristics that the supermarket can provide in the name to highlight its own role and importance. Value is the main reason that drives consumers to enter the store. Pointing out the value can enhance the attractiveness of the supermarket.
7. The name of the store is integrated into the four-character idiom
The four-character idiom is a typical traditional Chinese culture. Using the four-character idiom as the name of a Taobao store is not only full of creativity, but also It can reflect that the shop owner has cultural accomplishment. Of course, when using the four-character idiom, you can change the word appropriately and extend it to the relevant content of your own store, which can achieve a promotion effect. The name "fresh and elegant clothes" comes from "fresh and elegant". The idiom "Li" refers to freshness, elegance, elegance and freshness.
8. The store name must have a good meaning
If we want the store business to flourish, we can use the store name to achieve this. A store name with a good meaning can often attract more business and retain more customers, because such a good store name can also leave a very good impression on consumers. In the long run, the business of the store will naturally become more and more prosperous, and there will be more and more consumers.
9. Taboo words in store names
Each industry will also have corresponding taboo words. The categories of business may be different, and the corresponding taboo words are also different. So, When choosing a name, you should correctly avoid taboo words when naming your store, which can bring better profits to the store. For example, is it reasonable for a star-rated hotel to have the suffix "hotel"? Calling a hotel a hotel with the suffix "hotel" will lower its quality, and the same applies to naming other stores.
10. The name should comply with laws and regulations
① The business name must not infringe, and unauthorized brand names and keywords must not be used.
② If the store name and store logo have not obtained the right to use registered trademarks, they are prohibited from having the same name or similarity with the registered brand.
③ Merchants can add content remarks after the store name, but the content remarks in brackets can only be branch information or dish information that appears on the door plaque.
④Insulting, sensitive and indecent words are prohibited in business names.
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