Three concepts: green Olympics, high-tech Olympics and people's Olympics.
Five principles: opening the Olympic Games, creating the Olympic Games, saving the Olympic Games, running the Olympic Games in a clean manner and running the Olympic Games by the whole people.
One slogan: One World, One Dream
Five mascots: fish-shaped Fuwa Beibei, giant panda Fuwa Jingjing, torch Fuwa Huanhuan, Tibetan antelope Fuwa Yingying and swallow Fuwa Nini.