How to conduct a mystery shopper survey? What industries is it suitable for?

Mystery shopping can use covert inspection methods to understand the real service situation of the people under investigation in various industries. The people under investigation are not aware of being investigated, and the authenticity of the reflected situation is relatively high, which can help the client discover the existence of front-line services. problems, effectively supervise the service status of front-line personnel, and improve the quality of terminal services.

Mystery shoppers are widely used in the service industry and public management industries, such as banks, gas stations, communications, hotels, logistics, FMCG, supermarkets, department stores, real estate, property, automobiles, and daily necessities. Chemical etc.