"What is business? Endless creativity. Any enterprise, whether it is the creativity, marketing or business model of goods, once your creativity is over, your enterprise will be over. This is the essence of business. " Ye Guofu said.
Talking about what the next wave of new retail will look like, Ye Guofu gave three views: good environment, good "service", good price, good products and the ultimate cost performance. Among them, the ultimate product design is to have fewer products, a sense of design, and a deep supply chain; Very high cost-effectiveness ratio means less product cost, less profit and less price. In the end, you will make a lot of money, such as ZARA, Uniqlo and IKEA. An excellent shopping experience is the three noes of not doing e-commerce: no scene, no experience and no guarantee.
What is new retail? Ma Yun said that the new retail is online+online. Is that so? Isn't that the new dress of O2O? If new retail is online+offline, then all physical retail in China is new retail.
What is business? What is the most accurate explanation for business? Endless creativity. Why does Apple keep us buying his mobile phone? The quality of Apple's mobile phone is very good, much better than that of Motorola and Nokia. Apple relies on Apple 5, Apple 6 and Apple 7, and constantly has new ideas to guide our consumption. Any enterprise, whether it is the creativity, marketing or business model of goods, once your creativity is over, your enterprise will be over. This is the most fundamental essence of "endless creativity" in business.
Back to new retail, is physical retail dead? I'm here to judge with you today. In the past 3-5 years, physical retail has died a lot. Judging from 20 16, a large number of e-commerce companies will die in the next 3-5 years. Friends who are e-commerce must remember.
Finally, to sum up: in the future new retail, we should remember three words: extreme product design, high cost performance and excellent shopping experience. As long as you do these three steps, whether online or offline, business is good everywhere. Today, the famous and excellent products have not sold anything online, which still does not affect us to become a 654.38+00 billion enterprise, and become a 654.38+00 billion enterprise.
So remember these three sentences, the ultimate product design, products must be less, must have a sense of design, to open up the supply chain, deep into the supply chain; The era of high efficiency and huge profits has passed, and the future will enter the era of small profits, and less is more. What is less and what is more? Less: products with few varieties, low costs, low profits and low prices will eventually make big money, just like ZARA boss, becoming the richest man in the world, Uniqlo boss, Japanese boss, IKEA boss and European boss. It doesn't affect how much money you earn at all. The cost performance is very high, which is a measure of whether you are a representative of new retail. Finally, an excellent shopping experience is the three noes of not doing e-commerce: no scene, no experience and no guarantee.
Ye Guofu famous product Ye Guofu was born in Shiyan, Hubei Province?
Ye Guofu, the global co-founder of Famous Products, the chairman of Syman Holding Group, a serial entrepreneur, a fighter for transformation, the man of "Pilot, Cross-border and Innovation" in China retail industry on 20 15, and one of the top ten economic figures in Guangdong Province. He is also the representative of the 12th Guangdong Provincial People's Congress, Professor Peking University and the first lecturer of Zhujiang School of Alashan SEE Ecological Association.
Ye Guofu Resume Ye Guofu was born in danjiangkou city, Shiyan City, Hubei Province.
Fashion refers to fashionable and fashionable clothes. Strong timeliness, a style is popular every once in a while. The adoption of new fabrics, accessories and processes also puts forward higher requirements for the structure, texture, color and pattern of fabrics. Pay attention to decoration and collocation. In terms of style, modeling, color, pattern and decoration, it is constantly changing, innovative and unconventional.
A new and fashionable fashion accepted by a large number of people at a certain time and region. It belongs to a branch under the clothing category. If fashion is first worn by a few people, it is called trendy fashion. Clothing can be divided into popular fashion and stereotyped clothing according to fashion. Stereotyped clothing is a relatively fixed clothing style after popular screening, such as suit, tunic suit, jacket, cheongsam and so on.
Ye Guofu, the founder of famous products? Ye Guofu was born in danjiangkou city, Shiyan City, Hubei Province.
Ye Guofu
nationality
China
nation
Han (ha)
birthplace
Danjiangkou, Shiyan, Hubei [2]
date of birth
1977 1 1 month
occupation
Global co-founder of famous products
representative works
Miniso
industry
New entity retail
company
Saiman Holding Group
postal service
Entrepreneur, founder and chairman
What do you think of famous brands? In fact, it doesn't matter whether you are famous or not. The most important thing is that you are comfortable. Some people may think that wearing famous brands has face, but in fact, others will not pay attention to the brand of your clothes. On the contrary, I value your character more. So as long as you are confident and dressed appropriately, it is not a problem. As for whether it is a famous brand or not, I don't think it matters.
Adopt it
According to the Internet, 33% of people in China will die from cancer blowout in the future. What's your opinion? I think western medicine continues to treat diseases without seeking roots. Not only in China, but also in the whole country where western medicine is unified. FYI
Famous products are sold and eaten. 10 yuan can buy many beautiful things.
What does Wang Kai, the boss of Shenyang Hongkai, think of the future e-commerce? Development is getting better and better, replacing most traditional enterprises.
What is the opinion of the e-commerce entrepreneurship department? Hello, now is the era of e-commerce, and the prospect of e-commerce is actually possible. As long as you are innovative and easy to operate, you'd better stay ahead of others. Wish you success!
What do you think of human death? No one can escape from birth, illness and death. One day our parents will leave us and we will leave our children. It's horrible and cruel to think of it. But can life and death be controlled by us? We can't change, it's all the same. But children are the continuation of our lives, generation after generation. They will live a happier life. Let's try to live our lives now.