"Most of the time, non-mainstream subjects are difficult to be accepted by the mass society. This is actually the case in history. The so-called history is often the history of the popular version, not the truth of history. " It is the above saying that "the mainstream always wants to confirm what, establish what, delimit what and keep what." It is the thought of most people that occupies a dominant position and will not be overthrown, because "non-mainstream" is a minority after all. Through the question of "mainstream" and "non-mainstream", it is extended to history or the world, just as the saying "truth is often in the hands of a few people" also means this, and some things can be overthrown by a few people; But after all, there are still many things that are impossible and helpless.
Let's talk about another problem. If the "non-mainstream" people can show their personality in place, it will be appreciated and accepted. It is not good to go too far if it is too different and different, which will not only destroy your own image, but also lead some followers to destroy the image of society or rise to the image of a country. This is the so-called "non-mainstream not only destroys itself, but also destroys the surrounding world."
Non-mainstream means making public individuality, being different, being non-popular, not blindly following the current popular trend, and paying attention to clothes, clothes, words and deeds that conform to one's own mind.
Non-mainstream refers to the fact that young people's dress is unacceptable to the public, so they are called non-mainstream. That is to say, with the development of life, people's pursuit of material has changed their concepts. After solving a series of problems such as eating, drinking and wearing, people have waged a material war on themselves since then, and the physical material demand is constantly increasing. In practical terms, this change is called development, but this kind of change is constantly changing, and we have to use a noun instead, so it is said to be non-mainstream.
Non-mainstream image
In China, non-mainstream image endorsement has not reached its peak, and there are already great bubble components and irrational behaviors; With the maturity of consumers and the standardization of the industry, enterprises will also become rational, and the celebrity endorsement tide will naturally fall back, and the use of ordinary models will become the mainstream; At the same time, perceptual image spokesmen will suddenly emerge and gradually mature. Recently, Zhang Yuxuan, a young image spokesperson who became popular in South Korea, became a non-mainstream image spokesperson tycoon. His first endorsement was a clothing brand in South Korea, and his appearance price was only 16, won. It was also his decision to find more opportunities in China, but he could not avoid challenges. Enterprises may use image spokespersons for various purposes, especially when the star effect and hype are prevalent. Based on the theoretical summary of the image spokesperson according to the viewpoint of "accurate marketing", the role of the image spokesperson is subdivided, and the basic characteristics of the image spokesperson in the modern market are found. However, Zhang Yuxuan's image endorsement career is also tortuous, which also proves that his efforts are to change China's image endorsement to the world, and his brand image endorsement, that is, to convey the brand's unique and distinctive personality proposition by image endorsement. So that the product can establish some connection with the target consumer group, smoothly enter the consumer's life and vision, achieve deep communication with their hearts, and establish some impression and status in their hearts, so that the brand becomes a meaningful symbol with added value. He appealed to the target audience through certain media or carriers, so as to establish and create a personalized brand image in the brand-like market. He or through the brand founder's unique personality charm image endorsement, to the target audience with distinctive brand personality and confidence; Or through the image endorsement of film and television stars and social celebrities with great affinity, brand products can quickly exert influence on the purchase of target consumers; Or deduce the brand narrative through fictional characters, convey the brand concept and value orientation, and win the recognition of the target audience; Or through the image endorsement of cartoon animals, we can create a lively, lovely and refreshing brand image, which will make people have a good association and impression on the brand when they smile at each other. His image endorsement is not completely equal to the image of the enterprise, so his popularity does not mean that the product can become popular. It is very important for enterprises to supervise and cooperate with them. And they should also have a sense of self-restraint, truly integrate into this corporate culture, and really interpret the product promotion concept with heart, which will highlight the sub-chord effect model, that is, Zhang Yuxuan's "sub-chord effect" business model.
They always believe that the ostentatious color will not be buried by superficial secularity!
Non-mainstream means the coolest thing in the network ...
1. It can't be defined exactly or it's inconclusive so far.
2. It is changing, or there is still a big change.
The mainstream thing should be said to be a relatively stable whole, and it may move violently inside, but it still follows the existing laws and rules, and the result is predictable.
For example, if you travel through a travel agency, the tour guide will probably have a picture of the itinerary, scenic spots and tourists' reaction today, tomorrow and the day after tomorrow, and there will be no major changes. If you travel by single horse, it is impossible to predict what you will encounter today: for example, there are a series of problems in social reaction, traffic regulations, horse material supplement, accommodation and so on. But in ancient times, horseback riding was a common way and a mainstream way. It has become non-mainstream today, which is also the result of changes in the world.
the non-mainstream should keep its vitality. This vitality does not mean whether it exists or is running, but its creative ability. Once many non-mainstream things lose their creativity, although their forms are still non-mainstream, there are only two endings: first, elimination; Second, be assimilated. For example, the hippie craze, once it lost its specific historical creativity and failed to develop its own ideas with the times, gradually degenerated into a fashion. However, it is a reflection of the creativity of non-mainstream things that can't be precisely defined or inconclusive. For example, R& B style, at the beginning of its birth, is not the current whining about useless affairs. Also, because of its sharp and savage ancestry, it is full of tension and difficult to be accommodated by the mass society.
therefore, now r&; B-style is popular all over the world, which is something after transformation and processing, retaining its formal beauty, but cutting off the root of its development. Without realistic nutrition, it has become a part of the mainstream, a buzzword, commercialized, and then exhibited and sold in windows all over the world.
these are non-mainstream things that have been mainstreamed. More non-mainstream things are being produced, but they are unknown underground or in the corner. In a sense, the non-mainstream represents the development trend of society, the source of vitality for human progress, the mutated gene fragments in the social body and the creativity. Therefore, please don't regard non-mainstream as gossip news like recreation and anecdote. If you think the non-mainstream is shallow, it's a pity, which can only prove that you are really mediocre. Because I have lost my confidence and atmosphere, I have no courage to continue to create and accept things that I have never seen before, and exist in the world like a walking corpse. Isn't this the so-called hell?
psychologically speaking, the mainstream always wants to confirm, establish, delimit and keep what. However, the original image of the world does not exist because of people. Constantly discovering and rediscovering, creating and recreating, the deeper the understanding of the world will be, and of course it will be more complicated and profound. This is destined to be a good way to kill brain cells. Non-mainstream not only destroys itself, but also destroys the surrounding world. Therefore, most of the time, non-mainstream subjects are difficult to be accepted by the mass society. This is actually the case in history. The so-called history is often a popular version of history, rather than taking the truth of history as history.
non-mainstream is an experience, and as an experience, it must go through the feeling, thinking and behavior of the subject. Then, the more popular saying is that non-mainstream guys can always show a personality. This kind of personality must be strong, otherwise it will be lost in the * * * of all sentient beings. In fact, all living beings have their own personalities, but they are very weak. Most of the seeds of personality are not enough to break through their own chaff, let alone take root and sprout, and bloom colorful flowers that others can see. Therefore, not everyone has the performance of personality.
However, the so-called personality seems to be expressed by words and deeds. Words and deeds must always follow certain laws and rules. Therefore, it is possible to imitate and learn. The schemers with more developed IQ can then cheat the world by deliberately speaking highly, such as the Taoist priest in Zhongnanshan. These non-mainstream words and deeds are actually dead, and the buzzwords and commodities that cut off the roots of ideas are the secrets of martial arts that can be published and sold on a large scale, and they are doomed to not move on. That's why there are thousands of years of quotations and guardians and all kinds of so-called high people.
the mainstream should be the popular trend of an era.
Of course, non-mainstream is not something that follows the trend of the masses. It is something different, more ostentatious, or, more precisely, an act that conforms to our personal psychology. Either ahead or behind.
however, it is possible for the non-mainstream to become the mainstream. Non-mainstream sources According to research, the ancestors of non-mainstream originated from Punk culture in 197s, among which Gothic rock and Visual rock were the representatives. Punk culture belongs to post-modern nihilism, which expresses anger, destruction, death and other emotions with strange costumes with strong visual impact, and is popular among rock musicians and fans.
At the end of 199s, a new form of expression was derived from Punk culture, which merged Pop elements, became more diversified in visual expression techniques, and began to express some melancholy and sad themes, so Emo culture came into being, and Emo is the abbreviation of Emotional. Emo culture also originated in the field of music, but it soon became a fashion style, popular among teenagers all over the world.
Conflict between mainstream and non-mainstream mode
Mainstream (conventional fixed mode):
Mainstream cultural values usually show a stable structure to the outside world. As the name implies, the mainstream does not refer to the pursuit of fashion trends-it is a value and outlook on life that has been accepted by the vast majority. (Those who don't accept the real mainstream view are not followers in the social phenomena that are called non-mainstream nowadays-they refer to idealistic philosophers such as Nietzsche. )
Non-mainstream (unconventional flow mode):
Minority cultural values are incompatible with realistic values. Haizi, who committed suicide on the track, and Van Gogh, who committed suicide with a gun, are all non-mainstream minority cultural values.
On the non-mainstream driving force
After confirming the goal of "herding sheep-giving birth to a baby-herding sheep" (what we call an ideal thing), the herding baby went to the pasture rain or shine without hesitation. Isn't this perseverance lacking in modern society? Of course, there are deep social reasons for the loss of our persistence-our society is not completely fair and just. Due to many factors such as the environment in which everyone grows up, sometimes we try hard but we don't necessarily succeed. In this case (that is, we have little maneuverability to achieve our goals, and there are too many uncertain factors), there are two situations: A, some people play non-mainstream, play decadent and degenerate, and then find many "non-"friends to find the environment and reasons for * * * and "non-"together, so as to find a psychological balance to reduce the ruthless "harm" of reality to themselves. They "master" in a "no" way. B Some people go to play games, like "stocking-having babies-stocking", "beating monsters-upgrading-beating monsters". Get endless fun in the game, because they have hope, and online game companies will cater to them. As long as you are fighting monsters, you can upgrade, and the upgraded monsters will be bigger and bigger. In the game, players are also recognized by a group of people and get a sense of accomplishment that can't or is difficult to get in reality, so as to alleviate the psychological harm and "unhappiness" caused by reality. In fact, some popular songs, like games, are popular because of the beautiful songs and the recognition of the stories to fans. Sports, talent shows, TV series, variety entertainment and so on all need the same function. It's just that online games have the greatest impact on people's time, money, health and studies.
Think about herding sheep. Although the goal in the world is simple, it is very practical. You can earn money by herding sheep, and you can get a wife if you earn money. This is really true.