The original meaning of "embarrassing" is "bright". Since 2008, it has become a popular emoji in online communities in Chinese-speaking areas and one of the most frequently used words in online chats, forums and blogs. It is endowed with the meaning of "depression, sadness and helplessness". "Jiong" is described as "the most popular Chinese character in 2 1 century".
Reference website:/view/181979.htm.