Shopping Mall Feng Shui Pattern
*Applicable to store Feng Shui and restaurant Feng Shui.
Workplace Feng Shui can be divided into shopping mall Feng Shui and office Feng Shui, and the key points they focus on are also different.
Shopping malls pay attention to "the right time, the right location, and the harmony." "The right time" refers to the prosperity of the general environment; "the right location" refers to the location that can close the market and create buying momentum; "harmony" refers to the internal harmony in the workplace. , employees can show smiles to others.
The profit you can make from people and people is limited, the profit you can make from good location is a multiple, and the profit you get from the right time is a multiplier. Feng Shui is a living knowledge that ultimately depends on people to operate it.
When the weather is favorable, there are business opportunities everywhere; once the weather is gone, only stores occupying favorable locations will make money, so the land prices of some prosperous shops are still high; but if there is no favorable location, we must rely on people and services (services , taste, technology) to win.
Love is on the right."
It is also said: "Being an official and noble is mostly due to the water surrounding the blue dragon, and the long-term fortune must be the water surrounding the Xuanwu."
Water is equal to the road, and the road is equal to the water. Every road is like water, and the streets are dragons; roads are also a type of water dragon. Therefore, we can also call streets "waterways" or "road water".
Water can gather Qi and also separate Qi. On the same road, the flow of people coming and going will have different situations. This is commonly known as the "yin and yang" side of the road.
Sometimes you will find that one side of the road is very prosperous (yang side), but the other side is deserted (yin side); or there are a lot of people on both sides, but one side is very profitable (yang side), but the other side is not. (Yin side), that’s the truth.
＊Shopping malls and restaurants should be located on low floors
It is best to open shopping malls on low floors, because places open to the public will have fewer customers if they are located on high floors.
For example: For a restaurant on the tenth or twentieth floor, it would be troublesome for guests to even take the elevator up. Therefore, major hotels usually rarely locate restaurants on the top floor. Most of them are on the top floor. It is a club with a high consumption amount, and this kind of club is not for making money, but for showing the characteristics of the hotel and "saving face".
It is difficult to do business in restaurants and stores on high floors, so stores and restaurants should be located on the first floor as much as possible, preferably in a conspicuous place that can be seen when walking on the road.
, There is no way out."
As for the door, try to open it at the left Qinglong position.
It is best for the shopping mall to have a green dragon opening. Not only should you enter from the front of the house, but the door must be set on the side facing the road.
In addition, the size of the door should not be too small, it should be determined according to the size of your shopping mall space.
No matter how high the shopping mall is, the door should be opened as close as possible to the dragon's side.
＊You must see the counter as soon as you enter the door, so that customers can make purchases with peace of mind
After entering the door, you must first let the guests see the counter so that they can take a seat or check out.
Why is it arranged like this? Whether it is a restaurant or a store, let customers see the service staff as soon as they come in, so that they will feel at ease when purchasing.
If a customer enters a shopping mall for a long time but doesn’t see anyone there, he or she will leave after a short stroll.
Some bookstores or clothing stores that sell ready-to-wear have their counters at the very back of the store. People who want to shop will leave immediately as soon as they step into such a space and find that there is no one to ask and introduce the products. Lose.
On the other hand, if a customer is walking on the road and sees the smiling owner of this store, the customer will think that whether they want to buy or not, they should go shopping first.
Only when there are people shopping will it be popular; only when it is popular can it be popular to buy. Therefore, customers must first see the counter as soon as they enter the door.
＊The store space should be visible to customers
The display space inside the store should try to allow customers (whether they are strangers or regular customers) to see every corner as soon as they enter.
Of course, some items will be slightly blocked by other goods, but you still want customers to see as many products as possible when they come in.
In addition, the most taboo thing for merchants is to build a large cabinet in front of the store to block the facade.
Cabinets and other things should be built on both sides of the store wall as much as possible, not at the front entrance of the store; if you want to make a display window on the front, it is best to just make a low cabinet so that it will not block the front door. Keep sight.
As soon as you enter, you will be stuffed inside.
Furthermore, a space with poor circulation can easily create blind spots in the line of sight, and you may not even know something has been stolen in the store.
Therefore, it is necessary to plan a moving line with entrance and exit in the store.
* A single entrance and exit can promote sales and increase customer purchase rates
As mentioned before, the cashier and counter should be placed at the entrance. If there is only one door for entry and exit, who will go in? , whoever comes out will be very clear.
This has two effects:
First, customers must check out when they come out, so they know who has paid and who has not, and it is also clear whether the customer has taken anything.
Second, if you use the same door to enter and exit, customers will be embarrassed when they walk into the store without buying anything, and they will at least buy something small. This is also in line with marketing psychology.
For example: stores such as convenience stores place the counter at the door. When customers go in and walk out, they will buy a drink, chewing gum, etc. even if they don’t see what they want to buy. No. Will leave empty handed.
* Large cabinets should be placed against the wall, and do not block the central space of the shopping mall
In the store, large goods or furnishings should be placed against the walls on both sides as much as possible, with the middle Place low cabinets or platforms so customers can see each other and more products.
It is best not to have blind spots in the store, this is very important!
＊Opening the middle door welcomes people and leaves no money
Jue said: "Open the door in the middle, and the family has no spare money."
Another saying: " If the door is opened in the middle, the money will be gone.”
If the store space is large, such as a department store or a large shopping mall, the location of the checkout counter must be planned according to the shopping flow of the customers.
Due to the large number of guests, the entire space needs to have more than two or three entrances and exits.
However, although hypermarkets need to have enough doors, they are very taboo about setting up doors in the middle of the wall.
Because, although there are many people when the door is opened, it is only a flow of popularity. Customers come to the door but will not stay for a long time. When we open a store to do business, we just hope that people will come to buy. If the customers just come in to visit, Just blow the air-conditioning and leave, why bother setting up a store?
Isn’t this the case in many department stores? In the summer, many people will go to department stores and enjoy the free air-conditioning. However, the spending power of these people hanging out is actually very weak.
Therefore, shopping mall owners may wish to pay attention to the location of the entrance to create crowds and retain buying momentum.
＊Hypermarkets are most taboo about "drafts", as customers will run out
Jue said: "The most dangerous thing in a foreign house is drafts."
Hypermarkets In the space design, "crossing the hall" is taboo. The so-called "cross hall" means that the front door and the back door are in a straight line.
Because the atmosphere in the hall is very strong, all the customers are gone. Only some people will come here to buy the things you sell exclusively.
Therefore, the front door and the back door must be staggered, such as opening only one main door and one side door, so as to avoid the situation of crossing the hall.
＊If the door is opened too much, the Qi will easily disperse without gathering wealth
Jue said: "The Qi will be dispersed if it rides on the wind, but will stop if it is bounded by water. The ancients gathered it so that it would not disperse. The movement is stopped, so it is called Feng Shui."
It is also said: "The method of Feng Shui is to get water as the top priority, and to hide the wind as the second priority. The external Qi will flow freely and the internal Qi will stop."
If too many doors are opened in the same space, the Qi will be dispersed; once the Qi is dispersed, wealth will not be gathered.
Those small grocery stores set up by the residents on the first floor.
Since these stores may only be open to residents within the community, they often leave the back door open so that residents can go in and out for shopping at any time. This creates a situation where customers come in through the back door, which makes the store owner lose dignity and Things are easily stolen, and guests tend to make excuses.
As for the location of the front and rear doors, it must be judged based on the entire building and the road.
-Excerpted from "Professor Wu's Feng Shui for Good Luck in the Workplace"