What does it feel like to be taken around the museum by academicians and exper
What does it feel like to be taken around the museum by academicians and experts? The answer is: knowledge will enter many people's brains in a novel way-many netizens know that the Chinese raptor fossil was unexpectedly discovered by researchers while urinating in the wild 160 million years ago, and that "we still live in the dinosaur era".
According to media reports, on June 11th, the live broadcast of "Exploring the Dinosaur World" was officially launched in Tik Tok. More than 6 million netizens followed Xu Xing, an academician of China Academy of Sciences, "Infinitely Little Bright" and "Cloudwalk", deputy editor of Natural History magazine and director of chinese national geography Media Center, to set up the Chinese Ancient Zoological Museum, and learned about the origin and evolution of life.
Academicians and experts took netizens to visit the museum in the cloud, which undoubtedly made science popularization "load" a new paradigm: at the moment when the "cultural craze" started, "cloud visiting the museum" made up for the shortcomings that many people wanted to go to the China Paleozoological Museum, the largest natural science museum in Asia, but could not punch in; With the popularity of "live science popularization", the offline museum is connected with the online live broadcast room, which explains the paleontology knowledge appropriately because of "things" and meets the needs of many netizens to cross /[/k0/] to obtain knowledge.
In the live broadcast, the popular science of "dinosaur academician" Xu Xing and the popular science expert "Infinitely Small Light" is both popular and fun: they don't talk about boring theories and difficult nouns, but talk about where they go, interspersed with various interesting knowledge points. For example, the only Chinese raptor fossil in the museum is found by chance; Dinosaurs are not extinct. Dinosaurs are not only the ancestors of birds, but tens of thousands of birds living on the earth now are living dinosaurs ...
In the "sightseeing", those complicated academic terms and abstract scientific principles immediately became vivid and concrete in the popular science scene with both knowledge and interest. This successfully incited the "hot" spread of "cold" knowledge, and also showed the correct way to open popular science: popular science should conform to the law of communication, lower the cognitive threshold, and let scientific knowledge reach and influence more people by making good use of new tools and grafting new forms.
Explaining the expansion of the universe by blowing balloons, explaining the double-slit interference experiment by animation, demonstrating the law of parity non-conservation in front of the mirror, and restoring the bones left after meals into models to popularize paleontology ... It can be seen that in recent years, short video live science popularization is injecting new vitality into the old subject of science popularization.
From Wang Pinxian, an 80-year-old academician, who became an "old urchin of marine science popularization" to take netizens to understand the ocean, to Wu Yuren, a retired professor of Tongji University, who became a "grandma Wu who didn't brush the questions", the sparks of knowledge and creativity flashing in short videos and live broadcasts of popular science popularization are making advanced knowledge "lightweight", promoting the popularization of minority knowledge and building bridges between the public and knowledge.
Behind this is the joint efforts of scientific research institutes and platforms: in recent years, China Association for Science and Technology, China Academy of Sciences and other institutions have cooperated with Tik Tok and other platforms to launch activities and knowledge programs such as Curious China-Tik Tok Small Class for Great Academicians, lectures by academicians, live lectures on New Year's Eve, and one hour of science.
Academicians and experts went out to popularize science, which brought academic "descent" and enhanced universal knowledge: under the enlightenment guidance of those "schools without walls", many netizens' curiosity was stimulated and their thirst for knowledge was ignited.
Combining the cloud tour with the live broadcast of knowledge science popularization is also a enrichment of the existing popular science methods and paths. Beatrice Fontanel, a popular science writer, once advocated that children should listen to the story before going to the exhibition hall, form a concrete imagination in their minds, and when they arrive on the spot, they will realize that the story happened there. In this way, the visual stimulation and sensory experience are layered, which will form a wonderful synaesthesia in children's imagination and let them deeply appreciate the fun of knowledge.
Academicians take netizens to learn knowledge in the "Cloud Visiting Museum", which also enables them to enhance their cognitive understanding of scientific knowledge through the combination of online and offline experiences. Under the background that "going to a city for a museum" has become a common practice, many netizens will also go to the field to "punch cards and pull weeds" because they saw the magic of the Chinese raptor skeleton fossils online. The data shows that, driven by the short video live broadcast, since its opening, China Paleozoological Museum has become the punching place in online celebrity, and it has been shortlisted as "No.2 in Baoding's Hot Punching List" in Tik Tok. In the last three months, the number of punching cards increased by 41% month-on-month, driving the number of punching cards in Baoding to increase by 10.85%.
After the online cloud tour and the offline experience overlap, those knowledge memories will become more profound in people's minds.
Education in "shopping", popular science is really fragrant. Such new attempts and explorations in popular science are undoubtedly the more the better. After all, the more knowledge doors are opened through informative and interesting popular science, the wider the Hui Ze face of universal knowledge will be, and the more remarkable the improvement of the scientific literacy of the whole people will be.