How to understand what Xu Xiaoping said: "The soul of angel investment is the investor"?

The soul of angel investment is the investor, and it is people-oriented. The essence of angel investment is highly summarized in one sentence. What is angel investment? When an enterprise was founded, it had not developed and had no prospects. Then it will be called angel investment. This is a highly dangerous industry. He may have invested in ten or 100 enterprises, and only one or two enterprises can do it in the end. The success rate is particularly low. But as long as it can be done, his rate of return will be particularly high, and ten or even a hundred times the return is normal. Therefore, angel investors are demanding, knowledgeable, educated and knowledgeable, and can bear the psychology of failure. But also has abundant capital.

Xu Xiaoping can almost meet these conditions. He studies at school and has a wide range of knowledge. Have an academic background and a thorough understanding of people. So he is also an excellent angel investor.

In this world, the human heart is the most difficult to see through. Any business is done by people. No matter how excellent the product is, no matter how much capital it has, if it encounters a black sheep, it will also be run in a mess.

Ma Yun met Masayoshi Son of Softbank in the most difficult time. After only talking for ten minutes, Masayoshi Son decided to invest 20 million dollars. Because he believes in Ma Yun. The result is the richest man in Asia and the richest man in China!

Another example, let the government support it. Suntech used to be a business card for Wuxi municipal government to attract investment. The founder of Suntech Solar is Dr. Shi. When he came back from America, he had only $500,000, and of course, solar technology. He peddled his technology at various government investment receptions. At that time, the leaders of Wuxi municipal government had a talent vision and invested an angel investment. More than a dozen companies, including Little Swan Washing Machine, He Shan Pharmaceutical and Fu Wei Hi-Tech, under Wuxi Industrial Group, invested heavily to set up Suntech Solar Company. Three years later, Suntech Solar was listed on NASDAQ, with a market value close to $654.38+00 billion. It has become a business card for Wuxi municipal government to attract investment.

Therefore, an excellent angel investor must have an eye for people.