Tanabata activity planning 1 1. Background
Hangzhou, a city of love, is rich in love tourism resources. Such as the Broken Bridge and Leifeng Pagoda related to the Legend of the White Snake, the Long Bridge related to butterfly lovers, Song Wan Academy, Phoenix Mountain, Su Causeway, Su Xiaoxiao (Mu Caiting) tombs, etc.
Two. purpose
In order to promote the continuation of Tanabata, a traditional festival in modern times, let people see the tradition of marriage in the Song Dynasty and understand Hangzhou, the capital of love. Create higher income for Song Cheng.
Three. principle
It runs through the whole tourist area of Song Cheng and endows the Qixi theme with the original infrastructure. Let tourists stay in the Song Dynasty, experience Hangzhou and enjoy the festive atmosphere of Tanabata. Let tourists personally participate in it, so that there is a scene everywhere and a little affection.
Four. Organizational form
The theme of Tanabata runs through the whole scenic spot, trying to accommodate the scenery. Through the restoration of various wedding customs, the festive atmosphere of a hundred years ago will be brought to the guests. Insert Tanabata and festive elements into the original scenic spots, and join the Tanabata wedding custom performance.
Verb (abbreviation of verb) main slogan
Love Tanabata is a wonderful party in Song Cheng. Except for seven coincidences. )
Intransitive verb unit
Song Cheng project planning group
Seven. Main activity time:
The seventh day of the seventh lunar month
Venue: Song Cheng, Hangzhou
Location content
The gate is decorated with large famous Hangzhou flowers, Hangzhou Chrysanthemum, Cowherd and Weaver Girl, to attract guests. A group of family members distributed wedding candy at the gate and publicized loudly in Hangzhou dialect: Miss Wang's daughter is married ~ Yuelao Temple has a concentric lock around Lianlizhi, where guests can make a wish, lock the concentric lock with their lovers and wish to be United forever. Throwing their wishes on the wishing tree can make their wishes come true and add soil to the connecting branches. If you pray sincerely in the old temple, you can get a good marriage. The daughter of the gatehouse king is going to throw hydrangeas to get married. Unmarried men can come forward to grab hydrangeas. Unmarried girls can climb the tower without finding a good husband. Wang Waijia Wang Waijia is a big family, enjoying the wedding banquet of a big family in the Song Dynasty. Hangzhou's famous dishes, Longjing shrimp, Dongpo meat, beggar chicken, Song Saoyu soup, West Lake vinegar fish and West Lake water shield soup, can all be tasted here. Sitting in front of the dragon and phoenix dining table and eating porcelain tableware that has been harmonious and unified for a hundred years is not only a joy, but also a thousand-year culture. There are many antique shops on both sides of Song Street, including paper-cut shops and Qixi theme paper-cut exhibitions. Guests can watch the girls edge colored paper into exquisite works of art, the girls can also teach the guests some simple paper-cutting on the spot, and they can also ask the guests to buy one or two as souvenirs. There is an exhibition of Suzhou embroidery in Xiuzhuang, and the girl's live embroidery performance also attracts guests. Guests can also pick up a needle and thread and try the taste of embroidery with their own hands. Otherwise, it's not bad to buy an embroidery back. Movable type printing is one of the four great inventions and one of the great contributions of the Chinese nation to the world. In such an ancient way, print a certificate of love for your love and make your love as eternal as printing. Shadow play is an art form of folk drama in Hangzhou. The combination of light, shadow and music has made the drama Love on the Magpie Bridge more deeply rooted in people's hearts. Dream Stone Forest entered the Stone Forest for treasure hunting. According to the tips on the stone forest, grab each other's hands, and their direction is the direction of the exit. Water curtain film Water curtain film is a high-tech product. The picture is projected by laser onto the water curtain (width 30m, height15m) in the pool. As long as you register at the service center, you can make subtitles on the water curtain. Your beloved must be very happy to see such a romantic scene. The costumes in the Folk Museum of Song Dynasty are so gorgeous, you must want to know more. Come to the Folk Museum, where there are traditional costumes, production equipment and festivals. Upu River is holding the hand of the person you love, strolling along the river, quietly looking at the flower boats in the river, and the talented and beautiful women wearing traditional costumes of the Song Dynasty looking at the splendid fireworks in the sky, which is really beautiful. Art Square "Relive Tanabata" (attached page for details) Snack Street Married Women's Cake Old Women's Cake Acacia Red Bean Tangyuan. Appropriate fruits, lotus, white lotus, Hong Ling, etc. If you are tired of shopping and watching, you can eat midnight snack and hide under the lush pumpkin shed in the gate square. If you can hear the whispers when the cowherd and the weaver girl meet in the dead of night, the girl to be married will definitely get this eternal love in the future. Even if you are not a girl, you will be happy as long as you make a sincere wish. In addition to the above projects, there are other scenic spots with the characteristics of Hangzhou in the Song Dynasty, such as Guanyintai, Brewery and Scenic Street in the Southern Song Dynasty. In addition to the design of each point mentioned above, the overall layout should also be done.
Travel around Song Cheng in a sedan chair and feel the pleasure of going out in ancient times.
No matter on the street or in the alley, you can find Wang Fu's servant coming to you with a basket full of wedding candy and telling you in Hangzhou dialect: Our young lady is very happy, please eat candy ~
I'll choose the top ten beauties! The selection of the top ten beauties in Hangzhou was announced at the party in Art Square.
Distributed all over Song Cheng, it is convenient for service personnel to take photos for guests.
Tickets and invitations are unified.
Streets and alleys are covered with red lanterns with double happiness patterns.
8. Basic fund ticket: 90 yuan does not include the following consumption: Wang Fu wedding banquet: 80~ 150 yuan/person; Cruise: 50 yuan/Rentongxinsuo: 5 yuan/Photo: 15 yuan/Zhang Qifu: 10 yuan/Rensnacks: 5~ 15 yuan/serving of water. (Wedding Custom Attached Page) Using advanced laser special effects to conjure up various scenes. Show the festive atmosphere of the wedding in the form of song and dance. It is said that the media approved the eight characters and pushed the zodiac to hire a wedding ceremony (key). Visitors who visit the hall (key) and make trouble in the bridal chamber can also burn incense to worship. From 22: 00 to 22: 00, you can take photos at the unique wedding customs set up at the venue. (Matchmaker, Wedding Banquet, Wedding Banquet) The audience present can put on our costumes and take photos, and if necessary, they can invite all kinds of people to attend.
Article 2 of Qixi activity planning 1. Activity time: 7: 07 on xx, XX, XX.
Second, the theme of the event: Romantic Valentine's Day in China.
Third, the theme element: classic Valentine's Day discount service
Four. Location: Lake.
Verb (abbreviation of verb) Activity object: xx young single men and women 18-35 years old.
Appeal elements: warmth, romance and carnival.
cost of activities
Male 100 female 50 yuan includes prizes, props, venue fees, barbecue buffet fees, drinks, etc.
Activity of intransitive verbs
I. On-site activities:
1. Please put the number plate received by each participant on the upper left chest. (Put the prepared numbered pieces of paper into the game box for use during the game)
2. The website is divided into several areas: A (male) and B (female). Please sit with the volunteers when you enter.
3. The host gives a brief introduction and asks each guest to say what you want to say most and make a "true confession".
4. Encourage male and female guests to freely combine and play romantic games on the stage, and enliven the atmosphere through small games.
Mini game
Throwing hydrangeas, the host randomly selected five ladies from the game box to throw hydrangeas. (All the guests stand up and have an active atmosphere) Five temporary couples produced at the scene are tested for tacit understanding. (Needle into balloon) There are prizes and penalties, 1-3 people give small gifts. 4-5 accept the punishment that everyone comes up with together. (not too outrageous)
5. The scene is very popular. Applicants can give roses to their favorite objects, or write your number plate on the roses for your matchmaker to give to each other.
Roses can be purchased in the on-site work area (each 2 yuan).
6. At the beginning of the barbecue buffet, 3-4 couples of male and female guests will share delicious food together.
7. Arrange some interactive programs on the spot, and welcome everyone to participate actively. (See the procedure for details)
The content of the program depends on the registration of the guests participating in the event. There is no limit to singing, dancing and poetry reading. If you need music, please contact qqxx in advance. )
8. The conference encourages everyone to show themselves boldly, perform on stage, present flowers to their favorite objects on the stage, show their true selves, attract the attention of the opposite sex, and find the other half that matches them.
9. Encourage male and female guests to combine freely on the stage and play romantic games. Activate the atmosphere through small games. (There will be a reward for the high applause) Choose the three best couples. (small gift)
10. Free communication time.
1 1. The host made a closing speech and the event ended successfully.
Second, how to leave a message to the other party:
1. Applicants can browse all information boards on the spot.
2. Three wishing stickers will be provided for each registration. If you are interested in someone's information, you can write down your contact information on the wish post and post it on the other person's information board.
3. If you don't have enough stickers, you can buy them in the on-site work area.
The conference is only responsible for the applicants who participated in this blind date meeting, and the conference is not responsible for the authenticity of the news released by the conference.
Third, report:
1. Those who have registered, please come to the newspaper office to get the number plate with the receipt of the registration form.
Please take a seat in the designated area after reporting.
Please keep order when you enter, and don't rob.
4. Please take an active part in all kinds of friends-making activities after admission, and abide by the on-site staff arrangement and the rules of the game.
The third part of the tanabata activity plan 1. The theme of the activity: "Time is silent, true love lasts forever" and "Poetry and painting over Qixi"
Two. Activity time: XX, XX, XX, 19: 30-22: 00.
3. Venue: A theater
Fourth, the form of activities: activities that men and women can play together.
Verb (abbreviation of verb) Activity scale: about 33 people.
Six, Tanabata planning activities flow plan:
A song "Looking for the Goddess in Your Heart"
1. Through the introduction of the guests, the guests choose their favorite objects.
(Self-introduction is limited to 2 minutes/person. All the female guests stand in a row and let the male guests have a preliminary understanding through self-introduction. Male guests make a choice. If only 1 male guests choose and female guests agree, then the first speed dating is successful. If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful. (Qixi Valentine's Day couple activity plan)
If both men and women agree, the first round of speed dating will be successful in the remaining second round.
You have to work with a man and a woman to get a big gift. The four gifts can only be played by a man and a woman. You must cooperate. Men and women can't live without each other after they are together. You can't play the next round of games without gifts.
Second, "Handsome Boys and Girls Team Battle"
Everyone is divided into two groups: Cowherd and Weaver Girl. Each team has 6 couples of men and women plus a man. The game is that each group will eliminate one pair in each game tour, and finally form three teams, ranking first, second and third, and you will get a big gift.
1, Cowherd and Weaver Girl (2 pairs of men and women are selected from each group to complete the game together)
The rules of the game are divided into groups, one blindfolded and carrying his companion, and the other is in charge of the command. According to the distance of the game, the arranged items should be picked up. The rule is that men squat down and women pick up roses. The team that passes smoothly and takes the least time will get a small gift.
2, intellectual surfing, a game against time
Two pairs of men and women in each group sit on stools, and the man stands on the wall to get roses. The women in each group ask some questions to another man. If she answers correctly, she can go one step further and know that this man can send her roses. This is the winner. The team that answers the most questions correctly will get a small gift. Those who fail are eliminated.
Chapter IV Planning of Qixi Activities I. Publicity Form and Content
(1) Before August1
Publish notices in various media to publicize the Qixi Oriental Valentine's Day activities.
1, contact the mainstream media in China and Chongqing, and release the relevant advance notice news of the event.
2. From July 20th, Jiangjin TV broadcasted the countdown advertising slogan, activity introduction and Jiangjin tourism image short film of "Qixi Oriental Valentine's Day" in prime time; Jiangjin Daily, Jiangjin News Network, Jiangjin District Government Public Information Network, Jiangjin Travel Network and other online media published the countdown advertisement title of "Qixi Oriental Valentine's Day" in a prominent position on the front page.
3. From July 20th, Jiangjin News Network, Jiangjin District Government Public Information Network and Jiangjin Tourism Network published activities and a brief introduction of Jiangjin tourism; On July 30th, Jiangjin TV and Jiangjin Daily published a brief introduction of the event and Jiangjin tourist attractions related to the event.
(2) August 2-August 3.
Focus on the "Qixi Oriental Valentine's Day" love ceremony.
1. Media promotion in China and Chongqing: From July 28th, invitations will be sent to the media in China and Chongqing to inform them of news clues.
2. District-level media publicity: relevant personnel of district news agencies and district radio and television stations intervened in advance and carefully planned; On August 2-3, the district news agency sent key writers and photographers to interview and carry out illustrated reporting activities. The district radio and television station sent backbone reporters to ensure the filming of the whole event, and publicized the event in the form of dynamic news, in-depth reports and special reports in the columns of Jiangjin News and Second Live Room.
3.8.2 at 7: 00 a.m.
The media gathered in Jie Fangbei, Yuzhong District, Chongqing, covering the whole process.
(3) Follow-up activities from August 4th to 65438+February 28th (every weekend)
1, the activity content and specific time are to be determined.
2. Media promotion in China and Chongqing: The District Tourism Bureau, Simian Mountain Management Committee and zhongshan town provide news clues, and the Foreign Affairs Office of the District Party Committee is responsible for contacting the media in China and Chongqing for publicity and planning the "Qixi Oriental Valentine's Day Campaign Publicity Plan".
3. District-level media publicity: District Tourism Bureau, Simian Mountain Management Committee and zhongshan town provide news clues, and district news agencies and district radio and television stations report in time.
Second, the activity itinerary
(1) August 2nd
half past seven
99 couples who participated in "Love Story" took a happy group photo in Jie Fangbei.
eight o'clock
99 couples walk from Jie Fangbei to the float on Kuixing Building.
half past eight
99 couples took a float from Kuixing Building to the main square of Zhongshan Ancient Town.
10:00— 1 1:00
In the main venue of Zhongshan Ancient Town, a ceremony of "Love Plot" was held.
1 1:30
Go to the ancient town from the main venue to attend the Sun Qianhe Bridge Club.
12:30
Zhongshan Guzhen Laojie 999-meter Long Banquet
14:00— 14:30
Youduhe River Estuary "Love Square" Love Oath Lock Concentric Lock
14:30— 15:30
Drive from Youdukou to Simian Mountain, stay in Simian Mountain Star Hotel and change your wedding dress.
16:30
Simian Mountain Wangxiangtai Waterfall
Waterfall wedding photography
Eight p. m.
Bonfire party (Star Hotel Plaza)
(2) August 3rd
eight o'clock
Depart from the hotel to the Great Red Sea Scenic Area.
nine?o'clock
Dahonghai cruise ship
1 1:30
Return to the star hotel for lunch.
12:30
Return to Chongqing and end the pleasant activities and journey.
Third, the job requirements
1, unify thoughts and clarify responsibilities.
All units should attach great importance to the importance of media publicity in expanding activities, and at the same time fully realize the interaction of media publicity in enhancing media influence. The media under the jurisdiction of Chongqing Daily Newspaper Group are uniformly arranged by the newspaper group (coordinated by the Tourism Bureau); The remaining Chinese and Chongqing media and district-level news media are invited or arranged by the Propaganda Department of the District Committee and the Foreign Affairs Office of the District Committee. The first draft of the news release of the "Qixi Oriental Valentine's Day" love ceremony is provided by the District Tourism Bureau, and the Propaganda Department of the District Committee is responsible for the control. Led by the Propaganda Department of the District Committee, the District Tourism Bureau, Simianshan Management Committee and zhongshan town will assign special personnel to be responsible for the reception of media reporters.
2. Carefully organize and take the initiative to innovate.
Around the theme of "Qixi Oriental Valentine's Day", all units should carefully plan and implement detailed operation plans, take the initiative to connect with relevant departments, send capable editors to conduct in-depth interviews, and publicize the progress of the whole activity comprehensively, accurately, systematically and step by step. All units should give full play to their own advantages, enhance the initiative, enthusiasm and creativity of publicity and reporting, and strive to enhance the pertinence, effectiveness, attractiveness and appeal of publicity and reporting.
3, strict discipline, strengthen management.
All units should enhance their awareness of the overall situation and their sense of responsibility, conscientiously carry out interview activities, and prevent chaos in the heat and mistakes in the busy work. District news agencies should do a good job in collecting text and image materials, and district radio and television stations should do a good job in collecting audio-visual materials.
Tanabata activity planning 5 1, do a good job of publicity before the promotion.
The smell of wine is also afraid of the depth of the alley. No matter how good the promotion means, consumers don't know, and they can only "stillborn". Doing a good job of publicity before the promotion of Tanabata is the prerequisite for the promotion to achieve its goal.
Generally speaking, the radiation power of a storefront varies according to its own strength, and the publicity work outside the radiation scope of the storefront can only be a waste of money, which does not play any substantive role. Promotion should be carried out within the radiation range of the store and targeted at the target consumers.
For powerful shopping malls, TV advertisements and powerful media can be used to convey information to consumers in all directions and through multiple channels, while ordinary small and medium-sized stores do not need to "fight", distribute leaflets around the stores, make full use of in-store broadcasts, posters, store signs and other resources, or use propaganda vehicles and other tools to achieve the corresponding goals. At present, the promotion policies of many stores "come lightly" and "go lightly", which "can't arouse a ripple" in the crowd, and naturally can't achieve the purpose of enhancing popularity.
2. Clever promotion policies
Whether the promotion method is reasonable or not is directly related to the promotion effect. When formulating the promotion policy, we must first investigate the target customer market, have an overall grasp, and then formulate relevant policies in a targeted manner, so as to get better results.
(1), and exert the charm of the bonus.
Every holiday, McDonald's stores are full of people. What is the reason? It turns out that it is not only healthy, convenient and delicious fast food that attracts diners, but also toys and gifts that attract children. Every toy has a different style and is very creative. The children's needs bring the consumption of the whole family. Children are happy to eat, and parents are willing to pay more when they have toys. The gift cost is not high. Because of the large quantity and low cost, fast food restaurants bring rich returns with a small amount of free gifts.
(2), integral consumption
At present, many shopping malls have introduced membership system, issuing discount cards, and customers can get a certain rebate when they buy a certain amount. For example, 100 employees returned to 20 yuan and 200 yuan returned to 50 yuan, and cashed them in the form of physical objects or shopping vouchers, which attracted many consumers to buy and effectively cultivated customer loyalty.
In several ways to promote consumption, the key is to stress credibility, and the promised policies must be fulfilled, so that consumers can get tangible benefits.
(3) Pay attention to innovation
Times are changing, but the promotion of many stores is "unchangeable". In the face of promotional advertisements flying all over the sky, consumers are no longer "cold" about "old faces", and old-fashioned promotional methods have become "deaf ears". Therefore, the promotion means must win by faith. Only the new ones are dynamic, and only the new ones can attract consumers' "eyes".
"Grinding donkeys"-a scene that can only be seen in rural areas-recently appeared in a newly opened restaurant in Beijing. A bluestone millstone is fixed at the entrance, and a gray donkey with an eye patch keeps spinning around the millstone. Food put in advance will soon be ground into pieces, and if customers need it, it will be processed into delicious food. Moreover, there is a well not far from the millstone, and the pulley erected on it can draw water directly from the well. From time to time, curious people come to try their hand, and many people take pictures around the donkey well. The idea of pulling the donkey into the restaurant has opened people's eyes between long-term high-rise buildings, and also made the restaurant more popular and full of customers.
Nowadays, there are more and more promotion modes, but only the way that meets the customer's psychology and needs can achieve good results. Generally speaking, stores should combine the nature of products, the characteristics of different ways and the shopping habits of consumers, choose the right way to win new victories and determine a reasonable time limit. But no matter which way, we must put an end to falsehood in the promotion process, otherwise it will damage the reputation of the store and we can only "lift a rock and drop it on our own feet".
At the same time, in the process of promotion, don't ignore the propaganda in the middle and late stages. On the one hand, it will make consumers feel the credibility of the merchant's redemption behavior, on the other hand, it will attract more consumers' attention and desire to buy, on the other hand, it will also enhance the good image of the store and form a good reputation, thus gaining more customers.