Problem description:
What languages are there in the advertisement? ~ ~ ~ (give me more. Be careful not to talk nonsense if you don't know)
Analysis:
Learn Chinese from advertisements
-comment on two advertising words of Dutch clothing company
Sichuan province Jintang middle school Tonghua pool
One, one clothes know the word "cold and warm".
-Comment on "Self-knowledge in Cold and Warm, Ducky Clothes"
The advertisement "Dach Clothing" of Dach Clothing Company is intimate at first sight. After reading it several times, it tastes better.
There are not many words in this advertisement, but at least three figures of speech are used: the most obvious is the embedded word-the word "Dutch" is the name of the company, which is embedded in the advertisement and naturally highlights the image of the company. The most intriguing thing is pun and personification-"cold and warm" is the change of temperature and the human body's feeling about it-clothes should have the function of adjusting "cold and warm" to make the human body adapt to the change of temperature and feel comfortable at any time-this is the superficial meaning. "Knowing each other" is "Dutch clothing", which symbolizes the company and its commodity-clothing. At this time, "cold and warm" is more important than the meaning of temperature. Take the initiative to "know" and "warm and cold" and take care of customers! How human! Customers who don't plan to buy clothes really can't believe this true feeling-to this extent, the company's propaganda purpose has been achieved. This advertising word is not only rich in connotation and information, but also very refined in language-there are only eight words, and each word has fully played its due role. The eight characters are organically combined, the voice is cadence, the rhyme is harmonious and sonorous, and it is catchy to read. This greatly enhanced the publicity effect. Therefore, it is said: a dress is warm and cold, and the eight characters are always related to love.
Second, "dressing" is skillfully linked with "patriotism" and "Dutch".
-Comment on "Wearing Dutch Clothes to Shape the Image of China People"
"Dress in Dutch clothes and shape the image of China people" is a good advertising word, which naturally combines patriotism with advertising.
Clothes worn on individuals; A group of several "individuals" becomes the people of a nation or even a country. Humans have gone through a long historical process from being naked to being covered with bark and fur, and finally to modern clothes with various materials, styles and exquisite workmanship. Although the world will eventually be harmonious, for a long time, different nationalities and nationals of different countries have their own different characteristics in clothing. Even in the world of "Great Harmony", clothing should have its own personality. Clothing represents the image of "China people" from one side. "Wear Dutch clothes and shape the image of China people" clearly expresses the purpose of production and service of Dutch clothing company, and the patriotism is beyond words. Moreover, this kind of publicity is kind and natural, without suspicion of being far-fetched, and it is easily accepted by customers-since "wearing Dutch clothes" can "establish the image of China people" and "everyone", why not? On the other hand, to "cultivate the image of China people" also reveals the company's vision and boldness of vision-if so, why can't the company flourish!
If we want to talk about shortcomings, it is that the phrase "shaping the image of China people" is not pronounced loud enough and lacks phonological beauty.