The low-key and luxurious Hongqi L6 sports the classic “sunflower” logo! Where did it lose to Toyota Coaster?
In the field of cars and SUVs, domestic car brands have made great progress. In the past two years, many domestic mid-to-high-end models have appeared. However, in some relatively niche fields, domestically produced automobile brands have made great progress. There are still gaps between brands. For example, luxury minibuses. The demand for this type of product is relatively small, and it is mainly used in environments such as business travel. For a long time, the domestic official car was Toyota Coaster minibus. As the saying goes, “Coaster for civil servants and Cruiser for military attaches”, Toyota’s high-end models are also very popular in the Chinese market.
Official cars can often reflect the image of a country’s automobile industry, so using Toyota Coaster is only a stopgap measure. As the originator of Chinese automobile brands, FAW Hongqi really needs to build a luxurious minibus. In fact, Hongqi Motors has actually done similar research and development. The Hongqi L6 was already in the mass production stage, but it was not widely used in the civilian field. The product positioning of the Hongqi L6 car is very similar to that of Toyota Coaster, but in some aspects it is better than the previous one and does not lose to Toyota's design.
From the perspective of appearance, the Hongqi L6 is a low-key luxury type. The whole car looks like an oversized minivan, but the detailed design quality is obviously more advanced. The front face of the vehicle hangs a Hongqi logo with Chinese characters, and it is in the shape of a winged pattern. The side wheel logo is a very classic Hongqi "Sunflower" logo, which is indeed highly recognizable. Hongqi Motors' family-style design language can be seen on the front of the car. Although the straight waterfall chrome-plated air intake grille is not as exaggerated as the L5 model, it still has a good sense of luxury. The standard one-way privacy glass on the side also brings some mystery to the appearance.
After opening the door, you will find that although the Hongqi L6 was designed five years ago, the interior space is not outdated at all. The design team at that time was really forward-looking. The front driving space is not only equipped with a full LCD instrument, but also a large floating central control screen, which has a much stronger sense of technology than Toyota Coaster. There are a total of 19 seats installed in the car, so there is still a lot of room in the huge space. The distance between passengers is very large. Even on long journeys, they can reach a semi-reclining state without being too tired. The seats are all wrapped in leather and are very comfortable.
This Hongqi L6 model is equipped with a self-developed 3.0T turbocharged V6 engine. Although the specific power parameters were not announced at the time, with reference to the V6 engine of the Hongqi HS7 model, this engine The maximum output is at least 300 horsepower, which is enough to cope with a minibus. So in summary, Hongqi L6 does have the strength to fully replace Toyota Coaster’s market share, but why is it not mass-produced? The main reason may be the cost issue. The price of this L6 product may be around one million.
As can be seen from the Hongqi L6 luxury model, it is not that domestic car brands cannot build some high-end cars, but once they are built, the price may be very expensive. Even the multi-million-dollar L5 of Hongqi Motors It can be built, let alone a minibus, but if the cost control is not in place, it will not be competitive among products of the same level, so the Hongqi L6 project can only be stopped.
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This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.