In 20 19, Chu Shijian, the tobacco king
In 20 19, Chu Shijian, the tobacco king, died in Yunnan at the age of 9 1, which aroused the regret of the business community and marked the end of an era.
Chu Shijian once founded the first cigarette factory in Asia, with absolute authority. At the best moment of his life, he was reported to be in prison and sentenced to life imprisonment, but he was able to start a new business and become a billionaire at the age of 70.
What did he go through and how did he do it?
Generation tobacco king
Chu was born in a village in Yuxi County, Yunnan Province, and his family was not rich. Because my father runs transportation all the year round, I seldom see my father all the year round.
15 years old, his father died unexpectedly. In order to support his family, Chu dropped out of school to work and became the pillar of his family.
He went to learn the technology of brewing, and through research, he brewed better wine with less raw materials. Not only that, he also knows a lot of sales skills.
When selling, he will create a sense of urgency by limiting sales. High-quality wine and certain marketing methods make him the best businessman selling wine in the village.
Later, he met a master brewer who fled from the north. He often exchanged experiences with them, and his cultural heritage and craftsman spirit began to form from then on.
With frequent wars, Chu Shijian watched the village decline and his family fled. Young and warm-blooded, he chose to join the army without hesitation. He has carried a gun, fought a war and experienced the test of life and death.
It was not until the founding of New China that his life gradually settled down. Later, Chu met Ma Jingfen, and after a period of time, they hit it off and got married.
Shortly after the marriage, Ma Jingfen gave birth to a son and a daughter for him. In order to seek better development, Chu Shijian moved to Yuxi with his wife and children.
Because of his lively mind, he was discovered by the leaders of Yuxi cigarette factory and hired him to take over Yuxi cigarette factory. In fact, the factory at that time was on the verge of bankruptcy, which was a "hot potato" for everyone.
Unexpectedly, after taking over the cigarette factory, Chu actually helped the cigarette factory come back to life.
Chu family photo
The first thing he did when he came to the cigarette factory was to spend more than 654.38 million yuan to repair the factory, update the machinery and equipment and build a new dormitory for the workers.
Then, he inspected every production link one by one, and soon found the most critical problem affecting efficiency, that is, poor equipment performance.
Even though he renovated all the equipment and replaced parts, there is still a certain gap compared with other factory equipment.
After careful consideration, Chu decided to borrow money to buy imported machines from abroad. Although the price is high, the value created by one machine can be worth 60 old machines in the factory.
After the equipment problem was solved, raw materials became his next problem to be solved.
At that time, the state stipulated that all cigarette raw materials should be distributed by tobacco companies. The cigarette factory was only responsible for production, but at that time, the limited distribution of raw materials could not keep up with the market demand.
So, Chu went to the tobacco company's leader in charge of raw material distribution and discussed with him to provide unlimited raw materials. After ensuring that the tax revenue would be doubled, the leader reluctantly agreed to carry out a three-month pilot project in his factory.
Everything is ready. In order to improve the enthusiasm of workers, Chu also innovated the wage system and implemented the performance mechanism of more work and more pay in the factory, which made the efficiency of the factory go up a step.
Under his operation, in the first month after the official operation of the cigarette factory, the output reached 1000 boxes, which was more than the total output in the previous six months.
After several years of hard work, Chu conquered everyone with practical benefits, and everyone admired the new factory director, and Yuxi cigarette factory was also built into the first in the industry by him.
Chu Shijian was therefore awarded the title of "Tobacco King".
However, all the gifts in life are secretly marked with prices. When Chu's career was booming, he should have retired and enjoyed his old age, but he was disturbed by a letter of accusation.
1999, 7 1 year-old Chu was sentenced to life imprisonment for the total amount of corruption and bribery1740,000 USD.
Chu's wife was detained for questioning, her son left abroad and could not return home, and her daughter chose to commit suicide under external pressure.
Chu felt very ashamed of his family, so he gave up his appeal and was taken to Yunnan No.2 prison to serve his sentence.
"Orange" is a new life.
For Chu Shijian, who is over 70 years old, the days of serving his sentence are not easy. After spending three years in prison, he was released on parole for suffering from severe diabetes.
Chu, who returned to his hometown for illness, was not willing to be idle. He decided to do something practical with his wife and start a new career.
His wife is very supportive, because with the original "scandal", the family's income and expenditure have been greatly worse than before, and it is necessary to raise a granddaughter to go to school and consider the future for the children.
At this point, Chu has made up his mind to want oranges.
Because, during his imprisonment, my brother once visited with many fruits. When he eats oranges, he is surprised by its unique refreshing taste.
Chu Shijian himself has his own experience in fruit tree planting. Moreover, compared with other varieties, citrus fruits have a longer storage time.
Therefore, Chu devoted all his energy to the cause of growing citrus. Before the formal planting, in order to determine the variety, he bought all the oranges on the market and tasted them one by one.
In the end, he chose sugar orange, because its taste is just right, and the aroma of fruit is very heavy, sweet and sour.
Subsequently, Chu collected more than 8 million yuan as venture capital, leased/kloc-0.05 million mu of land, and brought his younger brother Chu, who has experience in operating orchards, to cooperate with him.
However, not long after, the two brothers parted ways and started their own businesses because of their different marketing concepts.
Chu Shijian, who is over 70 years old, is very serious about oranges. Even if my legs and feet hurt, I will often visit the orchard.
In order to further improve the quality and taste of oranges, Chu spent 6.5438+0 million yuan to attract top mountain spring water from dozens of kilometers away to water the orchard.
20 15, "Chu orange" became famous in China, and Chu Shijian succeeded in starting a business again.
Later, he accepted his grandson's suggestion and put "Chu Orange" on the Internet for sale. In less than 10 minutes, he sold more than 800 boxes, which surprised Chu.
Thousands of people were present to mourn.
20 1 1 year, the net profit of his orchard reached 30 million, and at the peak, the sales even reached hundreds of millions.
However, entrepreneurship always has ups and downs. In 20 15, the "trust crisis" broke out in "Chu orange", and consumers reported that the taste of "Chu orange" decreased and the bad fruit rate increased.
To this end, Chu deliberately stood up and gave consumers an explanation. In order to find the root cause, he cut down more than 37,000 unqualified "Chu orange" trees.
His life was full of ups and downs, with merits and demerits, but when the news of his death came, all the merits and demerits became unimportant.
2065438+On March 5, 2009, Chu died at home due to illness. As soon as the news came out, countless people were deeply moved. The death of Chu Lao also means the end of an era.
A few days later, the memorial service was held in Yuxi funeral home, Yunnan. Less than 7 o'clock in the morning, accompanied by drizzle, the media, business friends, employees and the masses all appeared at the memorial service.
There are thousands of well-known entrepreneurs like Wang Jianlin and Wang Shi. Holding chrysanthemums, they waited for the start of the memorial service.
In a short time, Ma Jingfen was also dressed in black and accompanied by relatives to the scene. Although her expression is calm, every step is heavy.
Many people spontaneously came to offer their condolences. At the beginning of the memorial service, everyone lined up in an orderly way, and no one spoke.
The memorial service was hosted by his son Chu Yibin, who described his father Chu Shijian's efforts and respect for his life and career. He described his father's summary of his merits and mistakes before his death: merit is merit, and excess is deviance. The two can not be neglected, but they can coexist.
Father and son
Finally, Ma Jingfen, the widow of Chu, bowed to everyone on behalf of the relatives of Chu family and thanked all the friends who came to attend the memorial service.
When Chu just died, his wife Ma Jingfen also wanted to go with her.
But thinking of her husband's hard-won career in his later years, she finally decided to protect this hard-won achievement for her husband, at least to keep the reputation of "Chu Orange" for life.
Chu Shijian was able to persist after many major changes in his life, not only because he refused to admit defeat, but also because of his wife's unconditional support behind his back.
The relationship between the two people has been decades, and there are endless words every day. They accompany and support each other and become each other's strongest backing.
Chu Shijian became a stronger Hongtashan at the age of 50, and became a "king of cigarettes" at the age of 70. At the age of 7/kloc-0, he lost his beloved daughter due to mistakes, was jailed and made a comeback at the age of 80.
This experience makes everyone feel incredible. Of course, the social evaluation of Chu is mixed. Some people say that Chu's life is not so commendable. He has also made mistakes and done illegal things, which is not worth whitewashing.
Some people think that Chu brought Yuxi cigarette factory back to life and paid more than 8 million yuan in taxes. Although his contribution can't be offset, it can't erase all his values.
For us, advantages should be celebrated, excesses should be avoided, and young people need to learn from their predecessors.
Chu Shijian dared to accept the challenge when he was nearly a hundred years old, which is worth learning. After all, everyone's flowering period is different, so don't deny your ability easily.
However, we should also learn from his lessons, learn to do things in a down-to-earth manner, and don't try to exploit loopholes. Remember, all the gifts in fate are secretly marked with prices, and if you get them, you will lose them.
Life has ups and downs, but as long as you persist, work hard and do things in a down-to-earth manner. Next, we just need to wait for the flowers to bloom.
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(Pictures and story materials are from the Internet)