First, because stars also want to make more money. The difference between these stars and ordinary people is that their income is higher than ordinary people, their working mode is different from ours, and they are just ordinary people in private. They also need to earn more money and enjoy a higher quality of life. These stars work hard in the entertainment circle, and their appearance fees are very high, so they are used to their high income and high consumption. When their fame is slowly declining, their appearance rate is getting lower and lower, and their income will also drop, so these stars will try their best to increase their income and satisfy their consumption desires. Live broadcast with goods has a large number of fans in this industry, so these stars also want to join this ranks. It is relatively simple for stars to increase their income by live broadcast with goods.
Second, the stars bring their own traffic, and the live broadcast is easier to bring goods. These stars are used to living under the camera, and they will appear very natural in the process of live broadcast, and most of them bring their own traffic. They have many loyal fans because they have worked hard in the entertainment circle for a long time. When stars start to bring goods into the live broadcast industry, many fans will pay attention to the stars, and fans also want to interact with their idols when the stars are broadcast live. Ordinary people want to do live broadcast with goods. It takes a long time to operate powder absorption in the early stage, but these stars can achieve the desired effect by shooting a few videos, so it is easier for them to enter the live broadcast and bring goods than other industries.
The sales of these stars in the live broadcast room are very high, so their purchase price is lower than others, and the income brought by each live broadcast is very high, which will make the stars very satisfied, so many stars have joined the ranks of live broadcast with goods. If these stars make other investments, there are certain risks. However, in the industry of live broadcast with goods, these stars have their own advantages, and there is almost no risk of losing money, so many stars have begun to live broadcast with goods.