The full name of the company is generally "administrative region+brand name+industry characteristics+organizational form". For example, Sizhou Long'ao River Cruise Co., Ltd., in which "Long'ao River" is the company's brand name; Hebei Yongxin Chinese Herbal Pieces Co., Ltd., in which "Yongxin" is the company's name.
among the four elements of an enterprise's name, administrative division, industry and organizational form are all elements of * * *, while the font size is an exclusive element. Within the jurisdiction of the same registration authority, the three elements of administrative division, industry and organizational form in the name of an enterprise may be exactly the same in all the names of enterprises in the same industry, but the font size may not be the same. Therefore, the font size is a core element in the enterprise name, and it is the most significant and important part of the enterprise name.
the font size must consist of two or more Chinese characters, with a minimum of two, and there is no limit on the upper limit, which can be three or five Chinese characters. The font size is distinctive, significant, ideographic, economic and exclusive.
font size is just a symbol, which only plays the role of identification in essence, so it can be any combination of words without any meaning. However, due to the particularity of China characters, each word has its own meaning, so many people like to choose meaningful words as font size. Many foreign enterprises, such as Mercedes-Benz, put a lot of effort into translating their foreign names into Chinese when they entered the China market. When the founder of Sony Corporation of Japan named the company, he asked that the name should be easy to recognize all over the world and can be spelled in any language, so he consulted various dictionaries and created the name "Sony-Sony".
Source: Baidu Encyclopedia Enterprise Name