The following three methods can be used to name lipstick brands: 1. Vision method, which refers to using the future development direction of the brand and the goals it hopes to achieve as the brand name, so that users can generate expectations and trust, and deepen the brand name. Contact; 2. Chinese-foreign method, Chinese characters and letters or a combination of both are used to name the brand, so that consumers can add foreign feelings to the product; 3. Target method, connect the brand with target customers, and then create a sense of identity among target customers.
1. Vision method
Vision refers to the future development direction of the brand and the goals it hopes to achieve. Vision can give people a bright future, and consumers will have expectations for the brand. If our vision is great and can be realized, customers will increase their trust in our brand, which will be of great help in publicity and deepening customer connections. The vision of a lipstick brand, such as hoping that users will be more comfortable to use, more trustworthy, more fond of, etc., will make users have expectations for the brand.
2. Chinese and foreign methods
It is to use Chinese characters and letters or a combination of both to name the brand, so that consumers can increase the "foreign" feeling towards the product, thereby promoting product sales. Choose a suitable word in English or other languages, and then use the Chinese transliteration method to translate the name into Chinese. For example, the name Mark is translated as Mark, but the real meaning of this name is warlike. Lipstick brands are in great demand at home and abroad. Using Chinese and foreign naming methods will also help to develop overseas markets.
3. Target method
It is to connect the brand with the target customers, so as to make the target customers have a sense of identification. "Tai Tai Oral Liquid" is a blood-tonifying oral liquid for women produced by Tai Tai Pharmaceutical. This brand allows consumers to know that this is a nutritional supplement specially designed for married women as soon as they see the product. Lipstick is a daily necessity for women, and the supply and demand are huge. When naming a lipstick brand, you need to cater to the needs of the brand, using beauty, youth, fair skin and other demand points as goals, and integrating these points into the brand name.
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