Method of naming leather luggage shops
The first impression a shop gives customers is the name of the shop, which is often the first criterion for customers to judge whether the shop is good or not. A good shop name can attract customers. Let's share the naming methods of leather luggage shops. The name method of leather luggage shop 1
1. The industry characteristics are obvious
The name of the shop is more important to reflect the industry characteristics of the shop, including business items and business style. That is to say, the name of the store should let customers know what you do as soon as they see the name. If you take a "hero lamp", it will not be as effective as a "brilliant lamp" or a "bright lamp".
2. Rich in cultural connotations
Rich and profound cultural connotations can better reflect the quality level of shop owners and are easily accepted by customers. This is especially important for shops that are relatively individual and engaged in culture-related industries.
At present, many shops are lacking in cultural heritage, which seems tacky, while names with strong cultural heritage make people feel good, such as the "Han Mo Tang" selling stationery, which has full cultural charm.
3. Adapt to local customs
Local customs vary from place to place. When naming a store, it is best to give full consideration to local historical geography, customs and habits, otherwise, a slight carelessness in your name may have a negative impact.
For example, "Pork Fresh Package with Medium Flavor" will not only lead to bad business, but may also cause other problems.
4. Avoid similarity
Many shopkeepers have limited cultural level and want to imitate others in the naming of their stores, which makes many store names tend to be similar and similar to each other.
5. Easy to understand and catchy
Shops are facing the mass consumer groups. When naming, they should be easy to understand and don't chew over words.
Some people deliberately write the store name in traditional Chinese characters or use some complicated words, which makes the store name difficult to identify, which affects the spread of the store in word of mouth and fails to effectively promote other potential customers.
The name of the store is loud, catchy and easy to remember, so it is easy to spread. To do this, we must pay attention to the charm and smoothness of the language and grasp the psychological needs of consumers. Names that are easy to resonate with customers are generally easy for customers to remember and are willing to spread.
What should we pay attention to when naming leather luggage shops
1. Trendy shop names
Some businesses dare to take popular trains and like to be exposed to popular brands. The name of drifting with the flow is spread in 365 lines. It's not a bad thing to be a parrot, but it seems to have no personality, and the name of the store is easily submerged in the sea of Wang Yang.
2. The name of the store with no sense of humor
Perhaps the owner wants everyone to relax, so the name of humorous interest is occasionally heard. For example, there is a bubble black tea shop. Although you can tell by its name that it has something to do with tea, such a name is generally not desirable, because this shop will be like a bubble, and there will be signs of instability in into thin air.
3. The owner of the store has the idea of worshipping foreign countries.
Monks from far away can recite scriptures, so the names of many stores and companies tend to be westernized. Among them, McDonald's and Coca-Cola naturally translate literally or freely. However, there are many fake foreign devils among foreign brands, and there are also many attempts to improve their status by foreign names, among which the clothing and food industries are the most. But there are many families, which eventually declined.
4. Store names similar to those of old enterprises
When there are many store names, borrow similar names from other stores that have been booming for many years. Although this has great advantages, it allows others to remember the old names. How to name a leather luggage shop 2
Shop name skills
1. It's catchy to read
It would be better if it rhymes, which will easily deepen customers' impression of the shop.
2. Don't be alike
When naming a shop owner, he can check whether the surrounding shops have the same or similar names to avoid being mistaken for plagiarism.
3. Use less traditional Chinese characters
Ordinary traditional Chinese characters are fine. If they are more complicated traditional Chinese characters, they are not conducive to customers' identification. In addition, words that are rarely seen at ordinary times should be used as little as possible.
4. Logo naming method
Logo naming method is mainly to highlight the distinctive features of enterprises and companies by taking physical objects as signs, and now it has developed into a part of CIS internationally. The famous "black monkey hat shop" is to make a wooden black monkey into a shop door to show its historical tradition and distinguish it from other hat shops.
5. Be brief and clear
If the name of the store is too long, it is not easy for consumers to remember it. In addition, the name of the store must be clear, that is, the words that are widely known at ordinary times, and the meaning can be known at a glance. Such a store name is easy for customers to remember. If you add a little creativity, it will impress customers even more, and it will definitely be like a cloud.
6. Use the characteristics of the products
Some shops will choose their names according to the characteristics of the products they sell. For example, in order to attract business and highlight their own characteristics, a matchmaking agency can be named as a matchmaking agency for life and a matchmaking agency for life. Another example is a housekeeping company. If it wants to name its own shop, it can attract attention according to the characteristics of its own housekeeping service. It can be named Haojie Housekeeping and Exquisite Housekeeping. Another example is the brand names of ZTO Express and SF Express, which are well-known in the express delivery industry now, just to reflect the characteristics that their services reach the whole country.
7. Experience with products
Chinese culture is profound and profound. When naming some products, they often search for the figure of China ancient culture according to the characteristics of their own products. It is very obvious that some shops in the Chinese medicine hall, such as Baicaotang, tongjitang and Jihetang, can be seen as pharmacies at a glance, and such pharmacies themselves have inherited hundreds of years of history and are very easy to be known. Some women's beauty shops will also use some feminine names to name their shops, such as Jiaomei Makeup Shop, Hanxuan Daily Chemical, Hanmei Daily Chemical, etc. to attract the attention of female friends.
Precautions for the name of the store
1. To highlight the characteristics of the industry
The most important thing in the name of the store is to highlight the business nature, so that people can see at a glance what you do and what services you provide.
2, to avoid suspected infringement
Some shops are named after celebrities, hoping to achieve very good publicity by relying on the star effect, but it involves the infringement of the rights of others.
3. The name of the store should be protected from breaking the law
Of course, the operation of the store should comply with the law, but if the name violates the law, it cannot operate normally. For example, the name of the "non-hair-walking" hairdressing salon, "hair-holding" hair salon and "drunken gang" restaurant is strange enough, but it is suspected of breaking the law.
4. Don't challenge the traditional social morality
For example, "Dressing diligently and selling clothes" is easily associated with "devil wears prada". Although the name is distinctive enough and has an eye-catching effect, it violates the traditional morality and is misleading.
5, in line with the master's five elements of likes and dislikes
"People-oriented" has always been the essence. The operation of the store is carried out by people, and the quality of the store operation has a great relationship with the owner of the store. When a shop is named, it must be combined with the owner's numerology and five elements.