In May, 2006, the provincial party committee and the provincial government decided that Liupanshui Daily was the only local newspaper in Guizhou Province, which was a pilot project for the public welfare institution of cultural system reform in Guizhou Province. According to "Several Opinions of Central the State Council on Deepening the Reform of Cultural System" (Fa [2005]14), "Several Opinions of Guizhou Provincial Party Committee and Guizhou Provincial People's Government on Promoting the Reform of Cultural System and Accelerating Cultural Development" (Guizhou Dangzhengfa [2006]15) and "Zhong * *", "General Office of Guizhou Provincial Party Committee and Guizhou Province" Under the leadership of the Municipal Party Committee and the Municipal Government, with the guidance and strong support of the Provincial Cultural System Reform Leading Group Office and the Propaganda Department of the Municipal Party Committee, on June 5438+ 10, 2007, the advertising distribution part of Liupanshui Daily was stripped off, and Liupanshui Shen Xing Cultural Industry Co., Ltd. with Du Liang Evening News as the core was established. Company registration was completed in February 2007.
According to the requirements of the cultural system reform, Liupanshui Shen Xing Cultural Industry Co., Ltd. is absolutely controlled by Liupanshui Daily on behalf of the state. According to the relevant requirements of the Company Law, Liupanshui Shen Xing Cultural Industry Co., Ltd. established a board of directors and a board of supervisors to perform their respective duties. The current chairman of the company is Liu, vice chairman and general manager Kong, vice chairman Peng Shaoliang and supervisor.
After the establishment of Liupanshui Shen Xing Cultural Industry Co., Ltd., it has established a development idea with media as the platform, projects as the leader, advertisements as the basis and development as the purpose, and formed a pattern of news propaganda, advertising distribution to generate income and non-newspaper operation. The concept, thinking and operation mode have changed greatly on the basis of the past, and the overall awareness, brand awareness, innovation awareness and service awareness have been strengthened. A lot of work has been done in news propaganda, newspaper management and the expansion of other cultural industries, and good results have been achieved.
In 2007, Liupanshui Shen Xing Cultural Industry Co., Ltd. successfully ran the Du Liang Evening News, improved the quality of the newspaper, and did a good job in newspaper distribution and advertising revenue generation of Liupanshui Daily and Du Liang Evening News. At the same time, actively explore non-newspaper business projects, gain income by undertaking large-scale activities, improve the company's visibility and expand its influence. In May 2007, Wenchuang Company held the "Colorful Guizhou" Dance Competition in Liupanshui. In June 5438+10, a large-scale song and dance performance was held in India. The undertaking of the two major events has achieved good social and economic benefits.
In 2008, based on some experience, Liupanshui Shen Xing Cultural Industry Co., Ltd. carried out cross-regional business restructuring and resource integration, and established Guizhou Qianzhong Newspaper Development Co., Ltd., which is controlled by Anshun Daily. In addition to the traditional newspaper business, we will also carry out non-newspaper business projects such as tourism and hotels in due course.
In September 2008, with the support of Liupanshui Darron Real Estate Co., Ltd. funded by Liupanshui Daily, Liupanshui Shen Xing Cultural Industry Co., Ltd. purchased 3,300 square meters of real estate in downtown Du Liang Garden for more than 6,543.8+0.2 million yuan as an office operation base, and helped Liupanshui Daily solve the problem of office space. The fixed assets of the company and the fixed assets of the newspaper have greatly increased.
From June 2008 to February 2008, Liupanshui Shen Xing Cultural Industry Co., Ltd. and Liupanshui Huading Printing Co., Ltd. carried out capital integration. As the printing department of stationery company, the former Huading Printing Company ensured the stability of newspaper printing business, accelerated the updating of printing equipment, broadened the company's business scope and further developed the cultural industry.
Liupanshui Daily's achievements in cultural system reform and cultural industry development have been affirmed by the relevant leaders of the municipal party committee and municipal government and praised by the Propaganda Department of the provincial party committee. Work briefing on Cultural System Reform and Cultural Industry Development (No.2, 2008) published by Guizhou Provincial Cultural Reform Office introduced the achievements and experiences of Liupanshui Daily in cultural system reform, and reported it to Publicity Department of the Communist Party of China as an advanced model of cultural system reform in Guizhou.