The company's name is the company's brand and also represents the company's style and capabilities. A good name gives people a good impression, makes people trust the company, and makes them want to cooperate with the company.
Common methods of naming companies
Methods of naming logos
The naming method is mainly based on physical objects to highlight the distinctive characteristics of the enterprise and company. It has now been adopted internationally. Develop to become part of CIS. The famous Black Monkey Hat Shop uses a wooden black monkey as its store door to show its historical tradition and distinguish it from other hat shops.
Meet nomenclature.
Use popular auspicious words in the company’s store names to cater to customers’ desire for happiness and attract business.
Name of special words.
There are two types of special words: one is the conventional words used by some industries, and the other is the special favorite words formed by some industries in the long-term historical development. The word "tang" used in traditional Chinese medicine pharmacies includes Tongrentang, Cai Tongdetang, etc. The word "room" is used in Western pharmacies such as Huamei Pharmacy and Guanxin Pharmacy; the word "club" is used in Western restaurants, such as Huamei Western Restaurant and Deda Western Restaurant.
Brand naming method
Brand naming generally means that a company uses its own brand name as its company name after creating a famous brand product. For example, the original Shanghai Green Gold Pen Factory and Shanghai Phoenix Bicycle Company named their companies after their own brand products "Green Gold Pen" and "Phoenix".
Elegant word naming
This method of naming stores is a unique business name in China. Because China is influenced by Confucianism and has a traditional concept of emphasizing literature and suppressing business, some businessmen also name commercial places similar to literati's study rooms, such as "Zhai", "Ge", "Xuan", "Ju", "Yuan", etc. .
Homophonic nomenclature
Naming in this way may seem like a coincidence, but in fact it has an ulterior motive, making it interesting to read. For example, Shanghai boss Yu Pinghan named his store Yu Liangxin Pharmacy, which is pronounced as "conscience", making the public feel that his boss is very sincere in doing business.
Bragging nomenclature
The main purpose of naming a company in a bragging way is to truly reflect the company's reputation, product quality and other advantages. on the company's name, thereby increasing self-confidence, putting pressure on opponents, and giving the public a sense of trust. For example, Shanghai Jincheng Crafts Co., Ltd. means that it is invincible in the competition, such as Jincheng Tangchi and Shanghai Jingyi Glasses Co., Ltd., which means that the company can strive for excellence in all aspects.
Kyrgyz naming method
The words "Xing", "Dragon", "Yuan", "Mao" and "Fa" often appear on the signs of old stores. This is why businessmen in the old days liked to seek good luck and pay attention to good taste. For example, Yueshengzhai, a time-honored brand, was founded in 1775. Its name is Yueshengzhai, which means "prosperity every month." Beijing Shuanghesheng Five-Star Brewery, the first brewery founded by Chinese, was founded by Shandong natives Zhang Ge and Hao Sheng. The name "Shuanghesheng" means "a joint venture between both parties with strong financial resources".
Looking for a foreign name.
Reform and opening up has opened China’s door to the world. Especially after China joined the WTO, the pace of integrating into the world has accelerated. Chinese people are willing to accept foreign things, including names, and we also need foreign people to accept our products. As a result, a general trend of foreign names emerged. It is also a good idea to give your company a foreign name.
Notes on company naming
English and Chinese are the same.
If you don’t care about the expressiveness of Chinese characters in English, then let Dahong become Dagong, or Kaiyuan become a joke. So please don't read the naming game rules carefully, lest they blind your eyes. Without artistic conception, it is difficult for products to connect with the public.
Be romantic with others.
It is best for new companies to have continuity with old companies, so that consumers will feel the same way. For example, Procter & Gamble has several shampoo and washing products manufactured by the same company. “Saxo Enterprise” and “Xinbao Technology” are also examples of empathy. If there is a brand or company name of "Taste of the Sea" after "Taste of Love" and "Master Ma" after "Master Kong", then the corporate image will be more sustainable in the minds of the public, so it is very Easy to think of!
The influence of fame.
Advertisers talk about "influence" all the time, but unfortunately, there are too few such people
Different ideas cannot have the same effect.
For example, "Zi Yingdai" and "Bebe Jia" argued and quarreled for a long time, but there was still no argument. The father-in-law said that the father-in-law was right, and the mother-in-law said that the mother-in-law was right.
Available worldwide.
A car named "NOVA" landed in Spain, but it was discovered that NOVA means "thing that cannot walk" in Spanish. The naming staff at Barcelona nearly shed tears.
No. 1 in the world
Or the name of a company should establish global awareness, and the pronunciation should conform to the pronunciation habits of foreigners, such as "Kodak", "Canon", and "Fuji". Be concise, powerful, and rhythmic.
Upgrade
If old products cannot be upgraded after a new brand name appears, it will still easily drag down the corporate image! Even if you use a single name. "XXX purified water" appearing after "XXX Coke" is an example. Conservative companies usually use the parent brand to drive sub-brands to ensure the upgrade effect.
Suitable for distant views.
Because the outdoor signage industry is becoming more and more popular around the world, if your company name cannot be recognized by motorists or tourists from afar, the effectiveness of your advertising will be greatly reduced.
Suitable for writing
If you reluctantly design fonts, the result will be disappointing.
Don’t “contradict yourself”
The trade name cannot conflict with the company’s trade. If the name of the company is "Sea, Land and Air Import Company" but it sells sesame cakes, or if the name of the company selling tobacco is changed to "Shangri-La", that would be contradictory and inappropriate.