Give an explanation of the brand name
Uncle named after 8s with assets of hundreds of millions |
Help entrepreneurs to give a name worth tens of millions
Hi, everyone. I am a post-8s who has been engaged in brand name for 15 years. I have worked with Fortune 5 companies, well-known planning projects and millions of online celebrity brands, and I have been praised by the media as the founder of Internet name.
according to the law of millions of customers' success, some new naming thoughts are made for the gift customization industry. Let's share it with you today when it is full of dry goods!
something valuable, I hope to tell it to those in need. Everyone is on the same channel, let's move forward hand in hand!
China people have a well-established habit. When they celebrate the holidays, visit relatives and friends, move to a new house, or attend a wedding banquet, it is impolite to go empty-handed.
in order to meet the needs of the market and satisfy consumers, there are many customized brands of gifts at present, so that you can choose some gifts with appropriate value, attributes and scale in different response occasions.
so if you set up a customized gift brand, how can you get the first chance in the market competition?
The first step is to have a high-quality name. Generally, gift customization pays attention to exquisiteness, beauty and implication, so when naming such brands, we should pay special attention to the nature of our own goods.
① traditional gift customization
traditional gift customization brands do not need to be too maverick. We can find some festive words that conform to tonality from China culture;
You can also consider changing the words of perennial idioms, such as "Peace through the years", "More than every year", "A hundred years of harmony" and "mutual affinity".
This will not only benefit the cognitive memory of consumers, but also reduce the scale of brand promotion.
② Fashion Gift Customization
The audiences of these brands are mostly young people, mainly those born after 9s and s. They are in pursuit of new trends and like creative, textured and stylish design customization.
in the process of giving gifts, besides being reasonable, I also hope to stand out from some gifts.
make people shine at the moment and get the love and affirmation of the recipient.
Therefore, we can consider the styles of other minorities and online celebrity literature and art, abandon some old-fashioned and over-used words in the industry, and start from feelings and creativity.
such as Fauvism, Garden of Eden, Flower Three Stones, etc., to interpret the brand spirit, in order to gain the popularity of young people.
③ Customization of cultural gifts
Speaking of this, it's actually quite puzzling.
Pay too much attention to the meaning of the scene, and it is easy to be high and low, and it is not easy to be remembered;
Too much emphasis on formality leads to a lack of aesthetic feeling and thinking about culture.
therefore, it is very important to balance the two.
You can find inspiration from some well-known poems, songs and classics. Since ancient times, culture and etiquette have been inseparable and complementary.
if used well and skillfully, it is easy to upgrade the brand style, thus creating a product premium.
For example, the customized brand of wedding cultural gifts can be called "Feng Huang Yu Fei", the customized brand of academic cultural gifts can be called "Lingxiao" and "Zhegui", and the customized brand of tea cultural gifts can be called "Fanyi".