In brand planning and operation, what are the techniques for naming public accounts?

First, call them by their first names

That is, directly use the company name or service or product name as the name of the WeChat official account.

Second, functional practical method

This form can directly display the purpose and services of the official account, allowing users to better understand your platform.

Third, image naming method

A way to visualize a company or its service products. It can visualize concrete things or abstract things, and it can be personified. , metaphors and other techniques.

Fourth, use the vertical industry naming method: industry name + purpose

Fifth, question naming method

In the form of questions, ask questions Name it in a way that will interest your followers.

Sixth, Alternative Naming Methods

This type of public account is generally aimed at: fresh, fun, interesting, informative, and classy. If you want to do comedy and entertainment, you can consider it.

Seventh, encyclopedia naming method

The encyclopedia naming method can obtain a wider range of names, but it is better to be well-known. There is another advantage: maybe through this, you will get a lot of fans in the WeChat search.

Eighth, other naming methods

Other naming methods can start from some familiar things such as life and region. You can also refer to the Baidu Index, which shows people's attention to certain events or issues. Of course, there are many naming methods. For example, the company name can also use region and industry, Xi'an car beauty, Hangzhou real estate, etc.