Thanks for the invitation. High-quality agricultural products should be marketed through e-commerce platforms. This is the fastest way to make urban consumers aware of them. The specific analysis is as follows.
First, urban consumers need high-quality agricultural products, and e-commerce platforms have wider and faster communication channels
Let’s take a real case here. Changshun County in Guizhou is one of the few In many green-shell native egg-producing areas, both the raising and feeding of native chickens are purely natural. But such good products are like beauties waiting to be married in the mountains, unknown to the world. However, after using the Internet platform, it was quickly recognized by urban consumers.
Their deputy county magistrate personally endorses Changshun Green Shell Local Eggs and uses WeChat public accounts, Toutiao accounts, Taobao special halls and other terminals for publicity and sales. Including Xin Xilan himself, no one knew there was such a thing as green-shelled eggs. I am now also making their products and have personally purchased and tasted them. It is indeed different!
What fact does this indicate? Urban consumers are extremely thirsty for green and original agricultural products. They hope to buy authentic and high-quality agricultural products for their money. They no longer believe in the agricultural products that have passed through many middlemen and middlemen. From the place of origin directly to the hands of consumers, only e-commerce platforms can achieve this and be recognized.
Second, use the e-commerce platform to develop a single product strategy and form a flagship brand
Let’s change another case, taking Hubei Enshi’s selenium-rich yellow heart small potatoes as an example. As a high-quality agricultural product hidden deep in the mountains, the price of Enshi small potatoes is much higher than that of similar products. Most potatoes on the market now cost 9.9 yuan for 5 jins with free shipping, but small potatoes from Enshi are now priced at 16.6 yuan for 5 jins with free shipping. Logically speaking, people will choose cheap potatoes to eat, but the sales volume of 16.6 yuan potatoes is not bad.
This is a successful single product promotion strategy! The local government and e-commerce companies have made a lot of efforts around potatoes as a single product, and the government has organized many potato festivals. It can be said that e-commerce companies have maximized the two functions of selenium-rich and yellow-hearted potatoes.
Similarly, I believe many people have never seen such small potatoes, and they are particularly delicious.
Third, use the most mainstream self-media platform, video + live broadcast to promote agricultural products
I believe many people know the horror of self-media traffic! Take Toutiao as an example, vigorously supporting the agriculture, rural areas and rural areas. There are many ordinary rural people who can have hundreds of thousands of fans. Not to mention the self-media influencers who have a professional team to assist them. Short videos and live broadcasts are the most intuitive ways to promote high-quality agricultural products. We can truly show the planting, growing, spraying, packaging, and express delivery of agricultural products in front of consumers.
Of course, doing self-media requires a process of accumulating fans. But we have high-quality agricultural products and rural resources, so there is no need to worry about not attracting fans.
Finally, I hope you can use the e-commerce platform to bring high-quality agricultural products directly from the place of production to urban consumers.