First, the company name should be concise.
Simplicity does not mean fewer words. A concise name repeats only a few letters in the alphabet.
A concise name is easy to spread, concise and clear, which can not only attract customers, greatly improve the possibility of word of mouth, but also convey a wide range of meanings to consumers, which is helpful to arouse brand association and communication desire.
Second, the company name had better rhyme.
Rhyme or alliteration is a way to make your brand unforgettable. Repetition of sounds is very beneficial to strengthen memory, such as Volvo, Coca Cola and Rolls Royce. These names are separated by vowels and consonants, and syllables cycle back and forth, which has a poetic structure. They not only look beautiful, but also sound pleasant and read fluently. If their syllables are divided into four parts, that is, A-B-A-B structure, this structure is an ideal combination for words in all languages.
So if you want people to remember something, let them rhyme. Western poets like alliteration and think that repeating a sound will have a beautiful effect and is easy to remember. Advertising language can certainly do this.
Third, the company name should be unique.
Brand awareness has a lot to do with whether the name is unique and distinctive. Ideas expressed in new ways often attract us to listen carefully. Completely created new words, such as Xerox, Kodak, Exxon and so on. Short, powerful, distinctive and easy to remember. The most common way is to use strange metaphors. This simple method allows you to associate one image with another and increase your attention.
After reading the precautions for naming these companies, do you know what you need to pay attention to when naming? If you still have questions, you can ask Mande Enterprise Services for help ~