Basic introduction Chinese name: Liang Peiji alias: Shen Yu, nationality: China birthplace: Daduxiang date of birth: 1875 date of death: 1947 occupation: the life of a doctor and drug dealer, Zhou Mu Jishi, Conghua Hot Spring, licorice Shunde, the life of a character, formerly known as. It is an era of fierce collision between eastern and western civilizations. At the same time, China's traditional culture has been questioned and challenged without exception. At the same time, the acceptance and imitation of different cultures are also gradually going on. In this regard, due to the early opening of "Transocean", Guangzhou's response seems to be relatively calm, unlike other places. In this atmosphere, Liang Peiji, who finished private school and was in his prime of life, also became interested in all kinds of "new learning" (western learning) popular at that time, and finally chose western medicine. From 65438 to 0894, Liang Jian changed his name to Liang Peiji and entered yiguang, South China, affiliated to Ji Bo Hospital run by foreign churches. Three years later, he graduated with honors. Later, he stayed in school as a teaching assistant, and soon worked as a pharmacy teacher in the newly established Guangdong Xiage Women's Medical College. At the same time, he set up his own clinic and started his modern doctor career. The emergence of new things is always difficult. In the early days of Liang's medical practice, due to the people's lack of understanding of western medicine, they were used to treating diseases with Chinese medicine, and their business was light. It was not until he cured a rich boy of his illness and became famous that the situation changed. In view of this, Liang Peiji began to try to combine the advantages of Chinese and western medicine and explore a medical road that conforms to the national conditions. Unexpectedly, he unexpectedly embarked on the road to wealth. At that time, malaria was prevalent in South China for years, and Liang Peiji, who was active in thinking, boldly launched a self-made malaria drug with the unique vision and vigilance of modern Cantonese, and named it "Liang Peiji's cold cicada pill" (Guangdong folks called malaria "cold cicada"), which was put on the market in time. The medicine is a Chinese patent medicine pill made of quinine sulfate with special effect on malaria as the main raw material and licorice powder. The curative effect is remarkable, and it soon sells well in various provinces and regions of South China and becomes a well-known medicinal material. Since then, Liang abandoned medicine and went into business, and completed the role transformation from a professional doctor to an industrialist. Since 1902, Liang Peiji has been fully engaged in the pharmaceutical industry. With the continuous expansion of production and operation scale, in just over ten years, Liang Peiji Pharmaceutical Factory has developed into a leader in Guangdong's pharmaceutical industry, and its "Zhenshanbao" cold medicine is exported to the United States and Nanyang, with an annual sales volume of 6.5438+0.0000 bottles. At this time, Liang Peiji was already a well-known billionaire, but he never forgot his other, more simple identity-doctor, and never gave up his duty as a typical doctor-to relieve the pain and relieve the people. To this end, he founded the famous Guanghua Medical Hall (predecessor of Sun Yat-sen Medical University) and Guanghua Hospital (the earliest western medicine school and hospital in China, run by China people, taught by China people and taught in Chinese); In order to popularize medical and health knowledge, he also founded the Medical and Health News. In China, "being rich without mercy" or "being benevolent without wealth" has long been a theorem that doesn't seem to need to be verified, but what Liang Peiji has done is contrary to it everywhere. Let's just say that some people can't be classified. Just like his close friend Pan Dawei, Liang Peiji is born with different opinions. You can hardly say that he is a typical doctor, but you have to admit that he is a typical "lover"-conscience, conscience and good energy are "armed to the teeth". Everything is right or wrong, the key lies in the heart; As for success and outspoken, it does not hinder the gentleman's trip. Later, Liang did a lot of "merits" just to add more evidence to this point. For example, there are two things that are most commendable: one is to host the establishment of the first "hotel-style hospital" in Guangdong-the Pearl River Pension Garden Hospital, and the other is to develop Conghua Hot Springs. While trying to develop Conghua Hot Springs, Liang Peiji is old, but he is as energetic and diligent as ever. He belongs to such a person, and his nature is full of deep enthusiasm and love for life and "people". From youth to old age, Liang Peiji devoted himself tirelessly to the work of "serving the people" and closely linked these works with the sufferings of the people, the fate of the nation and the progress of society. Pan Dawei is a famous celebrity, and his inspiration comes from his support for the establishment of Current Affairs Pictorial, the first civilian pictorial in Guangdong, and his revolutionary activities against the Qing court. In a series of commercial practices against "foreign goods", he was consistent-although setbacks and failures accompanied him (China Soda Factory, People's Tobacco Company and Fuqiang Milk Factory, which he founded, went bankrupt one after another). Unfortunately, the war came-it rudely interrupted the normal life of countless people, including Liang Peiji's way of saving the world. 194 1 winter, Liang Peiji, who had taken refuge in Hong Kong, was forced to return to Guangzhou, which had already fallen. After the war (1947), Liang died peacefully in his hometown of Shunde at the age of 72. Wooden Boat When he was a child, one of the things that Liang Peiji was most familiar with was probably the wooden boat. His father, Liang Yigan, is both a shipyard worker and a boathouse owner. Because his eldest son died young, he pinned all his hopes of inheriting the family business on his second son. It happened that Liang Peiji was not interested in shipping, although the wooden boats piled up in front of and behind his house used to be the main background of his growth and the beginning of his understanding of the world. Seeing this situation, his father arranged for him to be an apprentice in a shop opened by a friend, and wanted him to climb the ladder of businessmen step by step. However, the son was still not interested and was soon dismissed and went home, which once again disappointed his father. At that time, his father's good friends urged him to study medicine in Ji Bo Hospital run by foreign churches. Liang was very moved and decided to give it a try. However, his mother firmly opposed it, because she was convinced that there was a saying that foreigners would be fascinated by witchcraft for fear that their 20-year-old son would be killed. Later, when I saw my husband agree, I reluctantly agreed, but only when my son changed his name to "Peiji" (meaning to cultivate and consolidate the foundation) was he willing to let go. In this way, Liang Peiji finally got his wish and went to his ideal western medicine school. Although we can't fully understand Liang's motivation at that time, from this, Liang's choice must contain the original intention of saving the world and saving people. This can't be said to have nothing to do with his background and the environment in which he grew up. The boat itself is a tool for crossing the river to help water, and it has long been regarded as a symbol of "saving the world and saving people", such as "sailing across the river" and "bending the beam when suffering from the sea". It may be a fate for Liang to become a doctor who has been exploring the way to save the world all his life. Liang Peiji's "development" began with the concoction of "Cold Water Pills". In other words, malaria made him to some extent. But if we go deeper, we will find that it is knowledge, or the power of knowledge, that makes Liang Peiji a wealth hero of that era. Without the professional knowledge of western medicine, a certain academic foundation of Chinese medicine and a broad understanding of people's livelihood, the advent of "Liang Peiji Chilling Pill" is unimaginable. Of course, Liang's shrewdness and excellent creativity are also important factors that cannot be ignored. Between today's "knowledge economy" and Liang Peiji's process of creating wealth, we can clearly see a coherent vein, which is obviously enlightening. In the words of Guangzhou people, Liang should be a typical "brain eater" and definitely belong to the kind of "economic prophet" who first knew how to turn knowledge into wealth through professionalism+creativity+advertising. If nothing else, just look at Liang's advertising plan to promote "Hanchan Pill". Even in today's advertising industry, you can't help but admire it. The advertisement is like this: on the first day, only three big characters "Liang Peiji" were published in the newspaper (which immediately aroused readers' curiosity); The next day, add a word "Fa" after it (by this time, readers are already talking about it: you Liang Peiji's "Fa" need not be widely publicized, right? ); On the third day, the word "cold" was added (Qifeng protruding, hilarious comedy effect pushed the advertising effect to * * *); On the fourth day, the word "pill" was introduced. At this point, the whole advertisement is completed. "Liang Peiji Ganmao Pill" is well known to women and children, and Liang Peiji's name spread like wildfire. Conghua Hot Springs The development of Conghua Hot Springs began at 193 1, and Liang Peiji was one of the few people who advocated and contributed the most. As a doctor, Liang Peiji first took a fancy to the treatment and recuperation value of hot springs; Secondly, he believes that there are beautiful scenery and pleasant environment here, and there are broad prospects for developing tourism. So, * * * together with celebrities such as Liu Peiquan and Chen Danian at that time, at the invitation of Li Wuzi, the county magistrate of Conghua, initiated the establishment of the Conghua Hot Springs Promotion Association to actively start the development of hot springs. Liang took the lead in building a single-story pine wooden house in its center, named "Yuhu Xiting", and expanded the hot spring eye to enclose a bathroom for tourists to soak in hot springs. At the same time, roads and roads connecting various scenic spots are opened to facilitate traffic. Later, he suggested to people from all walks of life that they could invest in the construction of memorial or commercial advertising landscape buildings to add color to the hot springs. Later, three bungalows were built in Hexi District as branches of Guangzhou Pearl River Pension Park, and the word "Tian Yichu" was engraved on the boulder behind the park. "Heaven doctor" means "taking nature as medicine", which is also Liang Peiji's consistent medical view. He deeply understands the essence of oriental traditional medicine and thinks that being close to nature is always the magic weapon for human beings to keep healthy. This understanding is also fully reflected in his practice of establishing the Pearl River Pension Garden Hospital. Liang Peiji invited a bunch of celebrities to raise more than 400,000 yuan for co-founding. In order to solve the traffic problem with the outside world, Liang also specially set up an electric boat transition, which is convenient for people to stay in it for treatment and rest. Doctors heal the body, and sacred doctors heal the mind. As a doctor, Liang Peiji wandered among mortal saints, which may be another wonderful footnote of "heavenly doctor" Liang Peiji in Shunde, Glycyrrhiza uralensis Fisch has many friends and extensive social contacts, but he is amiable and harmonious, regardless of dignitaries or ordinary people, and never favors one over the other; Cooperation with others or * * * things should also abide by the doctrine of the mean, and harmony is more important. He practices medicine and pharmacy, and does good deeds and accumulates virtue. He only knows to do his duty, but he never pretends to be a giver, and he has no bad habit of "wealth", just like licorice does its best without knowing its use. In a word, licorice spirit is a kind of "Shunde"-the virtue of harmony. Liang Peiji's life is similar. If asked to evaluate himself, he might say, I didn't do anything, I just followed my nature. Interestingly, his fate seems to follow the guidance of an invisible giant-as a Shunde native, he was born in Guangzhou and died in Shunde-thus completing a complete fable.