How to name a trademark?

method 1: Chinese-foreign comparison method

We can give a Chinese name and an English name to a trademark, and use it as a trademark to apply for registration. Naming trademarks in Chinese and English is convenient for domestic enterprises to explore the international market, and makes preparations in advance for applying for overseas trademarks in the future. For example, Hisense named itself "Hisense" in English and "high sensitivity and high clarity" in Chinese.

method 2: enterprise name method

if the name of the enterprise is not long and catchy, the applicant can directly apply for registration of the enterprise name as a trademark. Such as: Haier, Midea, Royalstar, etc. The advantage of doing this is that if the trademark is more and more well-known, the enterprise will be more and more well-known, and the enterprise will be promoted while promoting the trademark, killing two birds with one stone.

method 3: founder naming method

this method is suitable for applying for registration of portrait trademarks. We can apply for a registered trademark in the name of the founder or product inventor. Such as Li Ning, Wang Zhihe and Ford. Doing so can fully win users' trust in the product. After all, it takes courage to dare to apply for a registered trademark in the name of a person, which shows that the founder or product inventor of the company is full of confidence in the quality of the product.

Method 4: Historical Inheritance Method

This method is suitable for the products launched by time-honored brands, and the brand names reflect that the products have a long history and cultural inheritance, so that consumers can have enough trust in the products. For example, Daoguang 25, Guojiao 1573 and Louis XIII.

Method 5: Auspicious Implication Method

China's culture is profound, and the pursuit of auspicious implication is one of them. When naming a trademark, we can associate words with auspicious meanings with our own products, promote our products by people's pursuit of auspicious meanings, and improve their popularity. For example: "Forever" brand bicycles, "Fumanduo" instant noodles and "Want Want" food.

method 6: efficacy method

when naming a trademark, we can use words that describe the efficacy of the product. In this way, consumers can directly understand the efficacy of the product through the brand name, which makes it easier to identify with the product. For example: "Liubizhi" toothpaste, "Shufujia" bath milk, "Juewei duck neck" and so on.