When naming a company, you need to pay attention to five key points: 1. Use concise and concise words to name it, without adding redundant words; 2. The name must be distinctive. The most feared thing when naming a company is the lack of personality. , and creativity, not identical with peers; 3. The name contains industry characteristics, allowing customers to see the company's professionalism and in-depth understanding; 4. The name is smooth and easy to remember, without any uncommon or difficult-to-pronounce words; 5. It is consistent with the company name registration Laws and regulations, the name can be successfully implemented.
1. Use concise and concise words to name the name
Succinctness means that the name is concise and short, without redundant adjectives, and can build the company's image in two to three words, in line with Business direction. It is not easy to choose a concise name. You cannot ignore the meaning of the name while pursuing brevity. A concise company name is easy to spread. It is concise and clear at a glance. It is easy to attract customers and greatly improves the possibility of people spreading the name by word of mouth. It can also convey a wide range of meanings to consumers, which helps to arouse brand association and arouse the desire to communicate. .
2. The name must be distinctive
Many companies will learn from the names of prestigious companies in the same industry to make their names have a certain amount of traffic. But the right company name needs to differentiate it from competitors, differentiate it from others, and increase independence. The most feared thing when naming a company is the lack of personality and creativity. A company name with personality can avoid being similar to other company names, so that it will not be confused by customers and can deepen the public's impression of the company. Names that are similar to those of large companies also have many uncertainties and may not be recognized by the market and customers.
3. The company name contains industry characteristics
A company name with industry characteristics can let customers see our proficiency and understanding of the business. Just like an insider's guide, a name with industry characteristics can reflect professionalism and accurately attract customers in need. At the same time, it can also provide opportunities for publicity and deepening of image when introducing new customers.
4. The company name is easy to remember
A catchy company name can leave a deep impression on consumers. Avoid words that are difficult to pronounce, weird, and difficult to pronounce, and try to use words that are familiar to people and easy to read. A difficult-to-pronounce company name not only makes it difficult for consumers to remember, but also makes it more difficult to repeat and introduce it to others, which is detrimental to the company's publicity and promotion.
5. Comply with laws and regulations on company naming
The company name shall not be the same as the name of a company in the same industry that has been registered and approved by the same company registration authority.
The company name shall not contain content or words that are harmful to the interests of the country and society.
The company name must not contain content or words that may deceive or misunderstand the public.
The company name must not contain the name of a political party, the name of a party, government or military agency, the name of a mass organization, the name of a social organization or the number of a military unit.
The company name must not contain the name of a foreign country (region) or an international organization.
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