2. Place name law. That is, directly using a place name or an alternative place name as a method of enterprise naming. Such as "Shanghai" toothpaste, "Longkou" vermicelli, "Yongfeng" hot sauce, "Great Shanghai" suit and "Shanghai Beach" top hat. This naming method is generally suitable for naming products with strong local characteristics to highlight the authenticity of products, otherwise, it is difficult to emphasize brand personality.
3. Names of animals and plants. That is, choose an animal or plant name as a commercial naming method. For example, panda TV, peony TV, wild camellia cigarettes and so on. Using this method, we should pay attention to the different preferences and taboos of customers with different nationalities and cultural backgrounds on animals and plants. For example, in China, "peacock" is regarded as a symbol of "good luck", but in Europe, it is regarded as a "bad bird" and a symbol of contempt.
4. Efficacy method. That is, according to the different use value of goods, find out the keywords that can best express the efficacy of goods as the method of naming goods. Such as "Xieliting" antidiarrheal drugs, "Wei You" brand stomach red, "Heiliang" shoe polish and so on. This naming method is straightforward and simple, and people will know "what medicine is sold in the gourd" as soon as they hear the name. Therefore, this method is commonly used.
5. Numeric and alphabetic methods. That is, the method of using several numbers or English letters to form commodity names. Such as "555" cigarette, "999" cold granule, "168" restaurant, "IBM" computer, "TCL" mobile phone and so on. If it is a foreign brand name, we should also pay attention to foreigners' preferences and taboos in numbers.
6. Hint method. That is to say, based on the legendary fairy tales, the naming of goods is endowed with mysterious colors, or with auspicious and blessing meanings; You can also choose words that can represent the spirit of enterprise as commodity names. Such as "Sun God" oral liquid, "Apollo" shopping mall, "Wang Jiajia" supermarket and "Double Happiness" color TV.
When naming goods, the above methods are often combined, such as "66 Shun" leather shoes. Of course, you can also choose other words or word combinations that are of interest to the enterprise as the enterprise name. Such as small stones, lighthouses, black triangles, whirlpools, superheroes and so on. The ideal commodity naming should also be considered in combination with the overall marketing strategy of the enterprise.
For example, does your enterprise only focus on a specific industry, or does it intend to develop into related fields or new fields for you in the future? The former may consider a single brand or a single series of brands, while the latter must consider a combination of multiple brands or several brand series. If a company introduces "Baobaole" milk powder, pancakes, ice cream and pasta to the market, mainly providing services for children, and if the company later enters the adult health care product market, it is obviously ridiculous to use "Baobaole" as the name again.
In addition, from the perspective of pronunciation, it is also necessary to study the changing rules of tone and rhyme of enterprise names to make them read smoothly. Of course, it is impossible to succeed just by having a good reputation. It needs marketable goods, high-quality services and flexible competitive strategies as support.