Because smart people's consumption concept is very rational, they won't spend a lot of money to buy so-called luxury goods to satisfy their vanity, and they won't cut down the normal living cost, eat instant noodles and squeeze vegetables or even rub big cards with an empty stomach. In their cognition, these acts of punching the face and punching the fat man are undoubtedly extremely stupid.
This era is an era of consumerism. Advertising slogans of commodities, advertisements on TV sets, convenient payment methods and various credit cards and lending institutions all call on everyone to spend money in advance under the banner of interest-free and installment interest rate. It is difficult for us to understand that those who spend several months' salary or even one year's salary on luxury goods seem to improve their quality of life, but in fact they are just satisfying their vanity.
The real measure of the quality of life is Engel's coefficient, that is, the proportion of the total food expenditure to the total personal consumption expenditure. For a truly healthy and quality life, his Engel's coefficient is diversified. We don't think that carrying a bag with tens of thousands of dollars to squeeze into the bus is a quality life. Besides, no matter how expensive clothes you wear to take the bus and squeeze into the subway, everything on you, whether real or fake, is emitting a high imitation light! ?
and smart people all know that the price of these luxury goods may be almost the same as those of non-brand products when they leave the factory, but once the logo of that brand is affixed, its price will rise by hundreds or even thousands of times, which is mainly caused by celebrity endorsements invited by the brand, advertising expenses and counters opened in high-end shopping malls, which require consumers to pay the bill.
Therefore, a smart person often has a deep understanding of luxury goods. They don't think it is such a great commodity. What is remarkable is their ability to tell stories and fool so many people. You can say that smart people are poor, but their quality of life is not necessarily worse than yours.