Express delivery is an industry that is well known to more and more people. It is also because of logistics that express delivery companies appear. Many logistics companies provide one-stop services. It is both logistics and delivery. express delivery. For example: EMS, their slogan is, the mission must be achieved. In this way, many people will choose EMS. For a courier company, both name and slogan are very important, and it is also a good way to publicize it to the outside world. Therefore, no matter what industry you are in, you must carefully consider when naming your company, and consider that there is a story behind the name.
1. Determine the service target
It should be clear who the company serves, whether it is a man or a woman, an adult or a child, a Chinese or a foreigner , whether it serves high-end or mid-range and low-end, etc. If it's for men, it can't be called "Eve Health Store"; if it's specifically for migrant workers, it can't be called "Yingbin Restaurant".
2. Reasonable and legal
The name of the company cannot be confused and interpreted at will. First of all, the name of the company is required to have high cultural quality and legal knowledge related to the company name. If the company's name is a joke, it is like drawing a deformed caricature of itself, which will not help the company. It is a waste of time and negative advertising, which goes against people's common sense and the name of the law, and will backfire.
3. Select the naming basis
If you want to choose a classical and traditional company name, you should read books on "ancient Chinese", such as " "Poetry", "Elegance", "Song", "Book of Changes", "Tao Te Ching", "Han Fu", "Tang Poems", "Song Ci", etc. There are many shining names in these books that are worth learning from; If you want to choose a modern and popular name, you must understand "modern Chinese" and choose a name that conforms to modern habits; if you choose a name related to a foreign language, you must take into account both Chinese and foreign lexicon and grammar.
4. In line with the corporate philosophy
The name of the company should be based on the company and consistent with the company's service purpose, which will help shape the corporate image. The corporate philosophy clarifies the company's business philosophy, business policies, and spiritual slogans in the form of "corporate communication". It is the origin of corporate image positioning and communication, and is also the central structure of the CI system. The corporate spiritual slogan is the specific symbol and symbol of MI. Performance is not an abstract dogma or an empty slogan. It should have the flavor of the times and reflect the personality of the company, and be enough to inspire people to move forward.
5. Know yourself and the enemy, and take precautions against unexpected events
With China’s accession to the WTO, foreign companies are eager to try, and domestic companies are also stepping into the field and changing their appearance. There are many companies with many names in China. To seize a place in the market and try to sweep away your opponents, you must always be prepared to pay attention to the infringement of your business name on other people's businesses, or companies in different industries come to share the good name of your business with you, such as Beijing Sitong After the group became famous, "four links" of various sizes sprung up in different industries like bamboo shoots after a rain. In order to prevent similar accidents, it is best for your company to prepare at least five creative name plans.
6. Clarify business projects
All our companies plan how to operate the business after having business projects, and then plan how to form a unit. When naming your company, you must be clear about the projects you want to operate, and the name you choose must be related to the business projects. You cannot hang a "Shangri-La Shoe Company" sign on the door of a shoe store or a sign on a hair salon. A "Bright Hair Salon". If you are dealing in "eyeglasses", you should name it around "light" and "ming". If you are doing hairdressing, you should have a touch of beauty and youth.
Notes on naming express companies:
1. Rich in connotation. Sometimes company owners choose names that make no sense.
2. Provide clues to explain the main business. The name you choose for your company should clearly describe what it does. It's appropriate to call a landscaping company a "lawn renovation," but the same name doesn't apply to a repair business. The company name should match the characteristics of the business and remind customers of the type of services the company provides.
3. Make sure the name is available. This may seem obvious, but naming mistakes can be costly.
The company name and Internet domain name should be consistent. Please search for the name you like on the national company website, log in to the network solution company to query the corresponding Internet domain name, and consult the U.S. Patent Office for trademark issues.
4. Use universal suffixes. Everyone takes it for granted that the company's domain name minus ".com" or the country domain name suffix is ??the name of the company.
If the name you like does not use these suffixes, it is better to come up with a new name rather than just being satisfied with other suffixes such as ".net" or ".info." If possible, it is best to register three websites with different suffixes at the same time.
5. Don’t tie yourself up. Don't choose names that limit the company's ability to expand into other businesses or expand its product lines. This means avoiding using geographic locations and specific product names in your company name. If the name contains these specific details, the company's name can confuse customers when it comes to expanding its business into other regions or increasing its product offerings.
6. Unique and unforgettable. In business, this is called “stickiness.” The stickiness issue can get a little tricky though. Every company wants to have a distinctive name that is simple and easy to remember, yet remains timeless and memorable over time. This is a difficult task because naming trends change frequently and it's hard to find timeless names (remember those from the dotcom bubble).
7. Avoid unusual spellings. When coming up with a new name, use a word that your customers can easily spell. Some founders of new companies try out unusual spellings to make their business stand out, but this can cause problems when customers Google your business and mention it to others. Use traditional spellings of words and avoid those fancy words you love to use at cocktail parties.
8. Catchy, easy to read and easy to remember. Avoid using garbled words and meaningless phrases. Give your company a name that is easy for customers to pronounce and remember. Avoid using abbreviations, which will mean nothing to most people. Nowadays, people are once again favoring a simple and clear style when choosing names for companies or products, and this also results in lower branding costs.
9. Simple and clear. The length of the name should be as short as possible, limited to two syllables. Do not use hyphens and other special symbols. Because some algorithms and business directories are arranged alphabetically, it's best to choose the name with the first letter first. It would be even better if the company name could easily evolve into a verb, like "Google" people would say "search me."