1. For a branch that cannot bear civil liability independently, its enterprise name shall be preceded by the name of its subordinate enterprise;
2. Branches that can independently bear civil liability shall use independent enterprise names;
3. Where a branch that can independently bear civil liability establishes other branches, the name of the head office shall not be used in its enterprise name.
(1) Where the word "general" is used in the name of an enterprise, there must be more than three branches;
(2) For a branch that cannot bear civil liability independently, the name of its enterprise shall be preceded by the words branch, branch, branch company, etc., and the name or place name of the branch's industry and local administrative division shall be indicated, but if its industry is consistent with its subordinate enterprises, it may be omitted;
(3) A branch that can independently bear civil liability shall use an independent enterprise name, and may use a font size in the enterprise names of its subordinate enterprises;
(4) Where a branch that can independently bear civil liability establishes other branches, the established branch shall not use the name of the head office in its enterprise name.
Legal basis: Article 4 of the Regulations of People's Republic of China (PRC) Municipality on the Administration of Enterprise Name Registration.
The enterprise name registration authority (hereinafter referred to as the registration authority) is the State Administration for Industry and Commerce and the local administrations for industry and commerce at all levels. The registration authority approves or rejects the application for enterprise name registration, supervises and manages the use of enterprise names, and protects the exclusive right to use enterprise names.
Article 6
An enterprise is only allowed to use one name, and it shall not be the same as or similar to the name of a registered enterprise in the same industry within the jurisdiction of the registration authority.
If there are special needs, with the approval of the registration authority at or above the provincial level, enterprises can use subordinate names within the prescribed scope.