The company’s name is the difference between the company’s corporate culture and market strategic awareness, and it is also an important image design for the company’s operations.
Four elements of company naming: The four basic elements that constitute a company name are the name of the administrative division, trade name, industry or business characteristics, and organizational form. This is the general requirement and mandatory requirement of the state for company naming.
The name of the administrative division refers to the name of the administrative division above the county where the enterprise is located. The names of administrative divisions in the enterprise name can omit the words "province", "city", and "county".
As we all know, the names of companies and products have a direct impact on consumers' purchase decisions. Therefore, every business operator, without exception, carefully designs the name of the company and is deeply aware of its role in competition.
A corporate name with high generalization and strong appeal will have an impact on the public’s visual stimulation and psychology. A corporate name with unique design, easy to read and remember, and rich in art and image can quickly capture the public's vision and arouse their strong interest and rich imagination.
So, for a good business name, what are the key points and precautions when choosing a name? When naming a company, the key points to consider are not only the pronunciation, meaning, shape, and easy to remember, but the most important thing is to consider the industry characteristics and product performance of the company and products, and integrate the principles of Chinese characters, Zhouyi principles, and aesthetics. principles, geography and humanities, regional culture, age structure, as well as focusing on the internationalization and creativity of naming, and finally appropriate positioning.
Comprehensive analysis will lead to a good name that is unique, easy to identify, easy to spread, and conducive to the development of the enterprise. The total number of company names should be auspicious numbers. The calculation of the total number of company names is normalized to 80 or more, which complies with the Bagua arithmetic.
Especially when naming a company, the math of the company name must be auspicious. The general name of the company should also be auspicious in mathematics and the meaning of the words should be good. The five elements of numerology should complement and support the five elements of numerology of the person in charge. It is important to avoid conflicting or overcoming the five elements of the company name with the five elements of numerology of the person in charge.
When naming a company, you need to consider the following matters:
1. Fully convey the corporate philosophy and reflect the corporate spirit.
2. Pay full attention to personalization.
3. Fully reflect the characteristics of the industry.
4. Highlight national characteristics and love the country and the people.
5. Pursue simplicity and clarity.
6. Fully reflect artistry.
7. Pursue the meaning of the word, the pronunciation is auspicious, healthy, easy to remember, and conducive to communication.
8. Pursue mathematical and auspicious strokes and be consistent with the five elements of the industry.
9. Pursue reasonable font structure.
10. Consider Yin Yang and Five Elements.
11. Consider compatibility with the main leaders of the company.
12. Achieve long-term and sustainable development.
13. Mathematics that is conducive to making money. I believe that by following and considering the above factors, your company and products will be able to get a good name.
Company naming principles:
Pay attention to people and strive to tap the cultural heritage of the company name when naming;
Pay attention to geographical location and strive to expand the company name when naming Historical potential;
Pay attention to the time, and strive to develop the contemporary connotation of the company name when naming;
The iconic and identifying functions should be strengthened to avoid duplication;
It should be strengthened The company name should be consistent with the brand and trademark;
A featureless company name should be avoided and the personality of the name should be highlighted.
Company naming skills:
The company name should be short and crisp, easy to communicate with consumers and easy for consumers to remember. At the same time, it can arouse the imagination of the public and have richer meanings.
The company name should be in line with the company's philosophy and service purposes, which will help shape the company's image.
The company name should have its own uniqueness. A unique company name can avoid being similar to other company names, which may confuse the public's memory, and can deepen the public's impression of the company.
The company name should be distinctive, impactful, bold and shocking.
The company name should be loud and easy to pronounce. It's loud and rhythmic, making it highly communicable.
The name is difficult to pronounce, has a weak sense of rhythm, is not conducive to pronunciation, and is not conducive to communication, making it difficult to reach public awareness.
The company name should be auspicious.
The choice of company name should be contemporary. A contemporary name is distinctive, conforms to the trend of the times, and can be quickly accepted by the public.
In short, the criteria for judging whether a company name is good or bad are whether it is easy to remember, whether its image is clear, whether it has strong expressive ability, how unique it is, and whether it is easy to spread, etc. The company name should be a perfect combination of sound, shape and meaning to achieve the effect of being good-looking, easy to remember and good impression.