Keep is the "App Store App of the Year" and was launched on February 4, 2015. It is committed to providing one-stop fitness teaching, running, cycling, dating, fitness and diet guidance, equipment purchase, etc. Movement Solutions.
Keep has opened Keepland, an offline sports space, and launched the KeepKit series of smart hardware products. Basic introduction Software name: Keep-Free Sports Field Developer: Beijing Calorie Technology CO., Ltd. Software platform: iOS, Android Software version: v6.7 Update time: November 2018 Software language: Simplified Chinese, Traditional Chinese Chinese, English? Software size: 94.9MB Software authorization: QQ, Weibo, WeChat Product Honors: App Store 2015 Selected Apps Official website:: gotokeep/ Founding team, functional features, product advantages, production background, latest developments, team honors , Development History, Founding Team Founder and CEO: Wang Ning Wang Ning, a post-90s entrepreneur, graduated from Beijing University of Information Science and Technology. A paranoid Gemini who pursues the ultimate in product design and user experience. A sports enthusiast and successful weight loser. I hope that through "Keep", I can help more people fall in love with sports, scientific sports, and improve people's sports lifestyle. The entrepreneurial creed that we have always adhered to - "build walls high, accumulate food widely, and become king slowly". In 2016, Wang Ning was selected into Forbes Asia's first "30 Under 30 Asia" list. Functional and featured courses - including a variety of fitness training courses including fitness, yoga, running, and rehabilitation running functions - multi-dimensional records Movement track and data The outdoor running function can record the user's movement track, running mileage, pace and other running data. When posting updates, there is an exclusive running watermark. You can obtain running badges by completing tasks to achieve indoor treadmill running and increase outdoor running. The running route function is added. Cycling function - records cycling tracks and exercise data. The Keep Cycling function integrates data such as exercise tracks, speedometers, accumulated climbs, and calories burned. You can obtain Keep Cycling by completing corresponding cycling activities. Badge. Community section - users share fitness results to focus on community topics and activities. Users can share pictures and videos when participating in topics or activities. Mall - Make fitness equipment more professional. Keep Mall sells its own brand products, including equipment. and clothing. Private brand products are designed based on Keep’s courses to meet users’ equipment needs in various sports scenarios. Keepland Keep’s offline urban sports space provides dozens of training courses through a combination of online and offline training. , allowing users to display their exercise behaviors online and provide guidance for training. Keepland KeepKit KeepK1 smart treadmill is the first smart product under the KeepKit ecosystem. As a smart running coach, it helps users scientifically guide and run. Training. KeepKit KeepUp The KeepUp product line includes light exercise, running training and sports fashion, covering various scenarios of urban sports life. KeepUp KeepClass KeepClass is a newly launched content module of Keep, based on the diverse sports needs of users, through video and audio. , live broadcast and other forms to share experiences. Keep overseas Keep has 15 language versions, including Chinese, Korean, Japanese, French, German, etc. Two products, Keeptrainer and KeepYoga, are launched on Google Play and AppStore, and operate overseas Ins and Facebook.
Product advantages create a "free sports ground": Keep released version 4.0 on May 10, which comprehensively upgraded the UI and product functions, and proposed a new product vision: Keep is not limited to the fitness field. What it needs to do in the future is to create A "free playground". "On the free sports field, you can find your favorite form of exercise and quickly participate in it. You can also find like-minded friends to communicate freely, participate in activities, play together, and feel the joy of sports." Keep 4.0 is equivalent to "mobile fitness" A new upgraded product in the transition from "coach" to "free playground". Fitness, running, cycling, more sports categories, and more refined personalized recommendations: After two years of product iteration, Keep has become a service that covers fitness, running, shopping malls, diet guidance, cycling, step counting, sports live broadcasts, etc. Including sports platform. In version 4.0 released this time, Keep has integrated existing sports modules, enhanced personalized recommendations for training, highlighted running and cycling as sports categories parallel to fitness, and added step counting. functions, covering more sports scenes, and the forms of community interaction are also richer. Keep integrates big data and AI into sports, using AI algorithms and scientific technology to improve users’ sports experience and accuracy of sports needs. Background: In one year, Wang Ning lost weight from 170 pounds to 130 pounds. He was also worried about fitness. There is no way to choose from the messy fitness knowledge on the Internet, no scientific arrangement of fitness plans, and no mutual encouragement from peers. Until he came up with the idea of ??making a mobile fitness app. There are roughly two reasons why he started Keep. One was his previous experience in Yuan Tiku. Keep now provides multiple training plans, and users can choose different training according to personal preferences and fitness environment. In terms of overall functionality, it is similar to similar software such as Six Pack, providing video guidance and voice prompts. However, Keep is recorded using real personal trainers, which makes it more impactful and interesting overall. “Fitness can be integrated into online education,” he said. The second is the "force" of reality. He once weighed 170 pounds, but when he went to the gym, he found that he was faced with the confusion of whether to do aerobic or anaerobic. In addition, the lack of an incentive system and the lack of channels to bring together the same enthusiasts are all problems he discovered during fitness. That’s why Keep launched a community. A number of video course fitness products have appeared abroad, such as FitStar and Nike Training, but there are no mature similar applications in China. Founder Wang Ning and his Keep are here to meet the instrumental needs of domestic fitness enthusiasts. Latest News: The number of Keep users exceeded 100 million, becoming China’s largest sports social platform. On August 13, domestic mobile sports app Keep officially announced that the number of registered users exceeded 100 million, successfully advancing to the echelon of the billion-level mobile Internet club. Among hundreds of domestic sports apps, Keep has taken the lead in exceeding 100 million users, becoming the largest sports social platform in China. Actor Li Xian became Keep’s first body-building practitioner. In July 2017, exercise app Keep announced that actor Li Xian became the first “body-building practitioner” and collaborated on filming the “Li Xian HIIT Fat Burning Challenge” fitness course, leading millions of Keep users to burn energy together. Sweat. Apple CEO Tim Cook appeared at the Keep office. At about 9 a.m. on March 21, 2017, Apple CEO Cook appeared at the fitness app Keep headquarters. Wang Ning, founder and CEO of Keep, accompanied Cook on the visit. Wang Ning shared his entrepreneurial story with Cook and gave Cook a commemorative Keep yoga mat numbered "80,000,001", which means that Cook is Keep's 80 million and 1st user. During the exchange, Wang Ning said that Keep plans to launch an international version before the end of this year, and Cook said that he is very willing to become the first user of the international version of Keep. Financing news: In May 2016, Keep completed Series C financing of US$32 million.
This round of financing was led by Morningside (Morningside Capital) and GGV (GGV), with participation from BAI (Bertelsmann Asia Investment Fund). In June 2016, Keep received Series C strategic investment from Tencent. Team Honors In 2018, Keep won the title of "Top Ten Weight Management APPs" of the Chinese Nutrition Society in 2017. In February 2018, Keep won the title of "Top 100 Weight Management Apps" in the 2017 "Two Micro and One Terminal" Selection List. In 2017, Keep Won the Best Development Potential Award in the "China Business News" 2017 Beyond Imagination Innovation Competitiveness Selection; In 2017, Keep won the title of "Best APP of 2017" in Analysys's 2017 Annual Selection; In 2016, Keep won the Best New Media of Huxiu WOW Marketing Case Award; In January 2016, Keep won the Geek Park InnoAwards 2015 "Best Product Design" award; In December 2015, Keep won the 2015 "Entrepreneurship 100 - China's Top 100 Annual Innovation and Growth Enterprises"; In December 2015 In September, Keep was selected as the 2015 Featured App by the App Store and was pre-installed in all Apple retail stores; Development History In November 2014, it received RMB 3 million in angel investment. In March 2015, it received US$5 million in Series A financing from Ventech (Intime Capital) and BAI (Bertelsmann); in July 2015, it received US$10 million in Series B financing led by GGV (GGV Capital), and BAI (Bertelsmann). Tasman) and Ventech (Intime Capital) also participated in the investment. In May 2016, it received USD 32 million in Series C financing from Morningside Capital, GGV Capital, and Bertelsmann; in August 2016, it received Series C strategic investment from Tencent; in the morning news of July 10, 2018, Keep announced that it had completed a 127 million USD The US dollar D round of financing was led by Goldman Sachs, with participation from old shareholders including Tencent, GGV Capital, Morningside, and BAI (Bertelsmann Asia Investment Fund).