It must have certain keywords and be consistent with the brand name.
1. Indispensable keywords. According to the official rules: when the keyword appears once in the name, and the shorter the number of words in the overall name, the higher the ranking. The ratio of this item is as high as 35, so everyone must make good use of this rule. Try to include brand keywords in the name of the mini program, and you can also add short words and hot words based on the user's search habits (which can be judged by the WeChat index).
2. Uniformity with the brand. To put it simply, if you have a public account with a good name, you can directly register the mini program with the same name. This will greatly help the mini program’s traffic, so everyone must hurry up, otherwise it will be taken over by others. .