Li Desheng said that in modern society, "good wine is also afraid of deep alleys", and it is the common sense of all enterprises to rapidly expand their popularity in the market. Therefore, for many y

Li Desheng said that in modern society, "good wine is also afraid of deep alleys", and it is the common sense of all enterprises to rapidly expand their popularity in the market. Therefore, for many years, Desheng Company has spent considerable advertising fees every year, focusing on the target market, so that "the virtuous survive" is deeply rooted in the hearts of the people. At the same time, with visibility, you must also build a reputation. How to get people from all walks of life to agree is a big issue. Through the market, through services, through publicity, through charity and various social activities, we gradually build up our reputation. Li Desheng has always had a concept, that is: "Let the customer think about you, not you think about him." The third is to assume responsibility and guide the market. For many years, Desheng Company has been insisting on implementing relevant national standards and specifications, identification methods of material advantages, scientific and reasonable material selection and construction plans, so that professionals in the construction industry can improve their understanding of waterproofing expertise and pay attention to the waterproofing industry. Let counterfeits and shoddy products run into obstacles in the market. The fourth is to innovate for development. Desheng has firmly established a sense of scientific and technological innovation from top to bottom, and it runs through the entire process of enterprise management. Since 2006, based on market demand, they have cooperated with domestic and foreign research institutions, adopted advanced waterproof materials and technologies, and successively built a dedicated asphalt production line with an annual output of 100,000 tons of membranes and a world-class TPO and PVC polymer membrane production line. In 2008, Li Desheng developed TPO and PVC self-adhesive membranes with a width of 1.2m-2m and put them into production. Special self-adhesive products for color steel roofs have also opened up the market. In 2009, Li Desheng led his scientific research team to develop the "Ten Thousand Years Lao" waterproofing system, which obtained a national patent and has now been launched on the market. It has attracted the attention of waterproofing professionals at home and abroad and is expected to achieve the goal of "buildings will not be demolished and will be waterproof without leaks". The highest realm! Li Desheng said that establishing a strong local brand is a systematic project. China's waterproofing industry needs both large and comprehensive, large and sophisticated, large and strong industry leaders, as well as small and sophisticated, small and specialized, small and beautiful "hidden champions" - local brands and subdivided professional brands* **Construction industry. It is difficult to build a brand in a local market, but it is very fast to destroy a brand. This requires enterprises to adhere to the psychological bottom line in terms of talent, product, and responsibility, not to rush for quick success, not to harm others or themselves, and to do a good job in the details in a down-to-earth manner, and they will definitely succeed. The style is like a song, and the pursuit is infinite. It is under Li Desheng's strict requirements and scientific management that Desheng Waterproofing has embarked on the glorious path of healthy development step by step. In the process of continuous development, Desheng people have not forgotten their social responsibilities and the villagers in need of help. They have taken the initiative to assume the social responsibility of "helping the world by promoting excellence" and have made contributions to the concept of "the virtuous survive". Perfect interpretation. In 2005, they built a caring kindergarten in Lujiayu, Zunhua City, Hebei Province, an old revolutionary area, allowing more than 100 children deep in the mountains to enjoy the same preschool education as children in the city; at the same time, they also funded 15 Help poor out-of-school children return to school. In October 2006, Desheng people took the lead in helping Xia Zheng, a college student and the son of a laid-off worker who was terminally ill, had a difficult family situation, and was in urgent need of medical treatment. This became a good story in Tangshan and the national building materials industry. In 2007, Desheng Company donated hundreds of thousands of yuan for free to the Sino-German cooperation project "The country's first comprehensive energy-saving renovation demonstration project for existing buildings in three buildings in Hebei Community No. 1, Tangshan City"; in 2008, Desheng Company provided Sichuan He generously donated hundreds of thousands of yuan to the Wenchuan earthquake-stricken area. Li Desheng also personally organized dozens of employees to donate blood and love to the disaster-stricken area, and took the lead in donating 400 CC of blood for free. At the same time, he also participated in the Fengrun District earthquake relief calligraphy and painting charity sale and contributed money to support charity. Bookstore... Desheng people come from the rainbow lit by faith and struggle, from the land of pioneering excellence. Their footsteps keep pace with the times, practical and firm, and their songs are loud and beautiful. The virtuous survive! The virtuous will live forever!