1. Simplicity: the name of the enterprise should be simple and clear, and the number of words is generally 2-4 words.
2. Forward-looking: the naming of enterprises should be predictable, fully consider the future development direction of the company, consider the influence of the times, and maintain the long-term stability of the brand. Don't name it today, change it tomorrow. Some time-honored brands often remain unchanged for decades or even hundreds of years. For example, Quanjude in Beijing was founded in Tongzhi for three years in the Qing Dynasty and has a history of hundreds of years. Goubuli in Tianjin and Huogong Palace in Changsha are also time-honored brands handed down from generation to generation, and now they have become gold-lettered signboards to attract customers.
Third, popularity: the name is for people to see and remember, and it should be popular. Don't pretend to be mysterious and show off.
4. Creativity: Commercial naming should not only be distinguished from similar products in the same industry, so as to facilitate consumers' identification and purchase, but also be scrutinized repeatedly in the choice of words, striving for novelty and giving people an impact, so as to make the famous name become a free salesman of the company and avoid mechanically imitating others.
Applicability of verb (abbreviation of verb): Business naming must closely follow the characteristics of industries and commodities, conform to the consumption psychology of target customers, and pay attention to matching the social and cultural background of the place of sale. Especially for the naming of international brands, we should pay more attention to market research, understand the cultural differences at home and abroad, and create a name that is conducive to establishing an "international image."